• Jan 2023 - Present

• Oct 2021 - Dec 2022

Media Buyer

• Oct 2019 - May 2021

Offline Advertising • Negotiate buying costs with media suppliers e.g print, TV and outdoor advertising • Prepare TV schedule plan and post-campaign monitoring reports to drive the effective reach Online Advertising • Plan and execute digital ads strategies for SEM and DSP e.g Google DV360, DCM • Monitor and optimise the daily online traffic and reach to generate leads for client sales and online purchase • Conduct the digital data, trends and performance reports for different digital channels to measure and boost the effectiveness of the campaign Key Client: Cigna, Clorox group, Daikin, Estée Lauder, Glad, Mercedes-Benz, Swire Properties and Vitasoy Show less

Event Coordinator

• Jun 2018 - Jul 2018

• Assisted project manager of The 27th China Inter-Health Expo in handling internal brand exhibitors' contract, including Wang Lao Ji and Chan Li Chai • Processed the daily administration in arranging the logistics for exhibitors, drawing the event floor plan to decide layout and decorations • Assisted project manager of The 27th China Inter-Health Expo in handling internal brand exhibitors' contract, including Wang Lao Ji and Chan Li Chai • Processed the daily administration in arranging the logistics for exhibitors, drawing the event floor plan to decide layout and decorations