Experience

FrescoData

• United States
• Advertising Services
• 1 - 100 Employee

• Client Relationship Manager

  • Apr 2014 - Present

  •Create strategic plans for customer communications across email, direct mail, Web sites, mobile, social and other channels, leveraging CRM principles. •Manage relationships, expectations and the implementation of multiple integrated marketing campaigns •Data Metrics Consultation for Client needs and translate how it relates to databases and marketing programs specific to client industries. •Work closely with the account teams to provide ongoing client strategic support. •Expand existing client relationships by gaining a detailed knowledge of the clients’ business, identifying areas of improvement, and offering proactive solutions. •Frequent interaction with internal/external customers and vendors to understand on-going and new project requirements, and ability to clearly articulate them in written format to technical and operational teams •Provide strategic guidance for clients as required, participating in client meetings, business reviews, etc. •Provide internal and external thought leadership, both individually and supporting team efforts •Strategize the best and most efficient methods of utilizing our marketing solutions to support overall marketing objectives •Analyze how our marketing data will drives the client’s business and articulate data and campaign strategy for the clients •Understanding of campaign execution solutions from a business-technical perspective and overlook the success strategy of each campaign.



Heart Foundation

• Australia
• Wellness and Fitness Services
• 200 - 300 Employee

• Marketing and Brand Manager

  • Mar 2013 - Apr 2014

  •Develop social media marketing strategies; engaging dialogue and building brand awareness•Manage all aspects of social media reputation•Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.•Demonstrate winning Social Customer Service techniques. Possess great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.•Ways to drive awareness, new customers and referrals.•Manage social media marketing accounts, content, campaigns and day-to-day activities•Curate relevant content to reach the audience •Manage editorial calendars and editorial team. Write editorial content (blogs, posts, comments, responses) as needed•Develop and expand community and/or blogger outreach efforts.•Manage account log in, structure, set up, training and oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).•Design, create and manage promotions on behalf of the brands and portals.•Compile reports for management showing results (ROI).•Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.•Monitor, listen and respond to users in a “social” way while cultivating leads and advocates•Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.•Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.•Manage primary marketing research and evaluation of marketing campaigns for designated brands

• Marketing Assistant

  • Jan 2012 - Mar 2013

  Maintained daily content of organization’s website and social media sites while also creating and maintaining event marketing through both online content and printed materialsCreated awards and managed logistics in various planning activities such as planning the president’s inauguration