Experience

Haugen-Gruppen AS Denmark

• Denmark
• Food and Beverage Services
• 1 - 100 Employee

• Travel Retail Manager

  • Jan 2021 - Present



Conaxess Trade Denmark

• Denmark
• Manufacturing
• 1 - 100 Employee

• Commercial Manager, Travel Retail

  • Apr 2017 - Nov 2019

  Head of the Travel Retail division leading a team of 9 in sales, marketing and supply chain. Representing strong confectionery partners like Nestlé, Ferrero, Perfetti Van Melle, Haribo and driving their brands in the Nordic Travel Retail market, ie. ferries, border trade, airlines and airports in the region. Working in close partnership with brand owners to build and develop the brands.Responsible for the full P&L to EBITDA incl. financial reporting and budgetting. Part of the Conaxess Trade Denmark management team.In this role with overall commercial and financial responsibility I grew as a manager during times of transformation and re-structuring and it gave me deep insight in the daily operations.I'm proud to say that with great teamwork we managed to meet or exceed the budgets every year. Show less

• Marketing Manager, Travel Retail

  • Oct 2013 - Mar 2017

  Conaxess Trade Travel Retail division is a distributor of a number of strong global and local confectionery brands to the travel retail market, mainly in the Nordics. Leading a team of 3 brand managers with full P&L responsibility of these brands. This includes developing and executing brand and account plans, executing new product launches, budgeting and reporting internally and towards brand owners.Developing and implementing structures and processes for the team.Driving the new biz development from first contact with potential new brand partners to building and pitching the business case, negotiating contract and implementation. Resulting in partnerships with strong brands like Nestlé and Haribo. Show less



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Nordic Brand Manager Kleenex (FMCG)

  • 2008 - 2013

  Responsible for all the Nordic marketing and product aspects in the Family Care categories KLEENEX Facial tissues and KLEENEX bath & household tissues incl. P&L responsibility. Strategic development and execution of marketing plans and analysis of results. Close cooperation with media and advertising agencies on development and execution of commercial programmes through a variety of platforms - print, digital, radio, TV, in-store, sampling, events. Preparation and presentation of marketing material for external sales force. Development of long term growth plans and category plans. Participation in European projects and leading Nordic cross-functional projects. Delivered continuous brand and category growth and constantly increasing market shares. Show less



Kimberly-Clark Professional

• United States
• Manufacturing
• 700 & Above Employee

• Country Marketing Manager, BtB

  • 1997 - 2008

  Responsible for all marketing aspects of the Nordic BtB business delivering washroom and workplace solutions through distributors. Started employment as Associate Trade Market Manager Nordic reporting to the Benelux / Nordic Marketing Manager and since then more independent marketing responsibility for Nordic in different organisational set-ups. Development and execution of marketing plans, segment plans and channel plans. Product launches, incl. segmentation, pricing, development of sales material and sales analysis. Planning and execution of sales conferences and distributor conferences. Product training for internal sales and distributors. 1 direct report (marketing assistent). Show less



Brødrene Hartmann A/S

• Denmark
• Packaging and Containers Manufacturing
• 100 - 200 Employee

• Sales & marketing support

  • 1994 - 1997