Dan Tecson
Director of Design at Craft.co- Claim this Profile
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Bio
Shawn Decuir, MBA
I had the privilege of working alongside for Dan for two years. A user experience visionary, Dan has the acumen to seek out designs that leverage best practices while pushing the envelope into the adjacent possible. Never one to rest on just good enough, Dan works to understand the customer to design a user experience that keeps them coming back for more. He relentlessly pursues feedback throughout the cycle to ensure that the end-users thoughts are encapsulated in the design. On more than one occasion, I witnessed Dan digging deep into the requirements to turn them into a visual design that is functional, beautiful, and artfully crafted. I would cherish the opportunity to work with Dan anytime, anywhere.
Matthew Cunningham
Dan is a natural designer. It’s rare to come across someone that understands not only the visual aspect of something but understands how it works too. Being able to bridge the
Shawn Decuir, MBA
I had the privilege of working alongside for Dan for two years. A user experience visionary, Dan has the acumen to seek out designs that leverage best practices while pushing the envelope into the adjacent possible. Never one to rest on just good enough, Dan works to understand the customer to design a user experience that keeps them coming back for more. He relentlessly pursues feedback throughout the cycle to ensure that the end-users thoughts are encapsulated in the design. On more than one occasion, I witnessed Dan digging deep into the requirements to turn them into a visual design that is functional, beautiful, and artfully crafted. I would cherish the opportunity to work with Dan anytime, anywhere.
Matthew Cunningham
Dan is a natural designer. It’s rare to come across someone that understands not only the visual aspect of something but understands how it works too. Being able to bridge the
Shawn Decuir, MBA
I had the privilege of working alongside for Dan for two years. A user experience visionary, Dan has the acumen to seek out designs that leverage best practices while pushing the envelope into the adjacent possible. Never one to rest on just good enough, Dan works to understand the customer to design a user experience that keeps them coming back for more. He relentlessly pursues feedback throughout the cycle to ensure that the end-users thoughts are encapsulated in the design. On more than one occasion, I witnessed Dan digging deep into the requirements to turn them into a visual design that is functional, beautiful, and artfully crafted. I would cherish the opportunity to work with Dan anytime, anywhere.
Matthew Cunningham
Dan is a natural designer. It’s rare to come across someone that understands not only the visual aspect of something but understands how it works too. Being able to bridge the
Shawn Decuir, MBA
I had the privilege of working alongside for Dan for two years. A user experience visionary, Dan has the acumen to seek out designs that leverage best practices while pushing the envelope into the adjacent possible. Never one to rest on just good enough, Dan works to understand the customer to design a user experience that keeps them coming back for more. He relentlessly pursues feedback throughout the cycle to ensure that the end-users thoughts are encapsulated in the design. On more than one occasion, I witnessed Dan digging deep into the requirements to turn them into a visual design that is functional, beautiful, and artfully crafted. I would cherish the opportunity to work with Dan anytime, anywhere.
Matthew Cunningham
Dan is a natural designer. It’s rare to come across someone that understands not only the visual aspect of something but understands how it works too. Being able to bridge the
Credentials
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Akendi Certified User Experience Designer (CXD)
Akendi - Intentional ExperiencesMay, 2015- Nov, 2024
Experience
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Craft.co
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United States
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Software Development
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1 - 100 Employee
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Director of Design
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Jul 2023 - Present
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FullStory
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United States
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Software Development
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300 - 400 Employee
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Senior Product Designer
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Mar 2021 - Jul 2023
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DISCO
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United States
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Software Development
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400 - 500 Employee
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Senior Product Designer
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Aug 2019 - Mar 2021
As a feature team designer, I was responsible for the user experience for one of the most used features of the application. During the early phases of the product development life cycle, I worked closely with the feature Product Manager and Domain (SME) on the product strategy and MVP proposals and led the research and user interview efforts. While I was solely responsible for the ideation process through to visual design, I strove to collaborate with the team throughout the entire process to ensure the team was all on the same page. As a secondary resource for our design system efforts, I worked closely with the design system lead and was responsible for a specialized version of our design pattern library that was specific for parts of the app I was responsible for. Finally, I also worked as the lead platform designer regarding efforts to create consistency across 2 similar products. Selected Accomplishments - Presented concepts to consolidate two similar products into one universal platform. - Heavily contributed to initiatives to update the company design system and the processes involved with creation and management. - Responsible for the design architecture of both Figma design UI kits. - Defined the process on how feature designers, design system designers and engineering would work together to translate the design system into coded components. - Redefined how we used JIRA to manage design system efforts, ensuring transparency on changes and releases to both the Figma kits and design system documentation. - Led vendor selection process for tools to assist feature teams approval processes for designs. Show less
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Dun & Bradstreet
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United States
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Information Services
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700 & Above Employee
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Director, Product Design
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Aug 2018 - Jun 2019
As the leader of the Product Design Team, I managed a team of Product Designers along with leading UX initiatives for prioritized products across 3 business units. Additionally, I was the primary design resource for one of the newer products, collaborating closely with the Product Owner at a strategic level to help set product direction. From leading ideation sessions, UX check-ins, and user validation, I worked closely with the entire product team, creating UX artifacts to help drive and optimize the product development lifecycle. Strove to educate and evangelize UX methodologies within the company.Selected Accomplishments-Worked closely with product owners and stakeholders to conceptualize and develop paper prototypes for a new enterprise platform designed to combine the functionality of 3 existing products. The product strategy, IA and initial concept wireframes were completed in under 2 weeks.-Led initiatives to update the company style guide to be a more encompassing design system.--Collaborated with Product Owners to develop strategies to update products with the new design system.--Worked closely with Engineers to architect and code the underlying structure of the design system.-Helped redefine the product development lifecycle for one of the product teams, incorporating UX processes and enabling better collaboration and communication.-Led vendor selection process for user on-boarding, product tour guide and behavioral analytic needs. Show less
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Lead Product Designer
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Mar 2018 - Aug 2018
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SocialCare
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United States
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Information Technology and Services
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1 - 100 Employee
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Sr. UX/UI Designer
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Sep 2017 - Mar 2018
As the primary design resource for both the Product team and Client Services team, I handle all the UX responsibilities for the company. As the advocate for the users, I collaborate closely with Product Managers to shape the user experience of our products and ensure that the product’s business goals are still met. I am also responsible for creating all conceptual prototypes for our sales team, to assist them in conveying the possibilities of our product offerings. For Client Services engagements, I am heavily involved with the initial interviews to better understand the client’s current workflows and identify the opportunities for improvement. Selected Accomplishments -Implemented a UX process in the PDLC, which has improved team communication and understanding of what needs to be built. -Set the interaction and visual design direction for the company product offerings. Show less
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AllClear ID
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United States
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Software Development
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1 - 100 Employee
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Sr. Product Designer
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Aug 2015 - Jun 2017
From user research and user story creation, to interaction and visual design, I collaborated closely with Product Managers to improve the user experience of current products as well as help shape future product offerings. Created any necessary UX artifacts (from IA and workflow diagrams to wireframes and high fidelity comps) to facilitate workflow discussions and client interactions. Assisted in developing the company’s PDLC to ensure good UX practices are put into place at the appropriate times. Selected Accomplishments: -By identifying inefficiencies and automating tasks with scripts, improved processes and workflows that reduced design and implementation time of microsite creation, from 3 days, to 3 hours or less. -Worked closely with Product Manager to develop product requirements for a core internal company application. -Worked closely with Product Manager to conceptualize workflows and interaction designs for 2 key future product offerings. *Product Team representative on the Validation Team, which was designed to ensure that company rocks, goals and workflows were inline with each other and had the necessary resources available. Show less
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UX/UI Lead
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Jun 2014 - Jun 2015
Responsible for the UX across the company's products, which included: monitoring, enforcing, training, and improving our own process to ensure that all designs were user-focused and met the company's high standards. Worked on desktop and web-based applications that had a focus on situational awareness and data visualization. Lead small, cross-functional teams throughout the company's hybrid Agile UX process, which included: user interviews, persona creation, information architecture and initial workflow concepts. Synthesised the collected information to iteratively create workflows, wireframes, driving the projects from interactive design through to visual design with high fidelity mocks.Selected Accomplishments-Created and taught our UX Training course company wide.-Facilitated user sessions in order to establish UX personas and understanding of the users needs.-Heavily involved with modifying the company’s UX process to adapt to the changes in the development process. Show less
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UX Developer
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Jul 2013 - Jun 2014
Worked as one of the primary developers on the company's web based data analytics platform. Heavily involved with porting existing application from a knockout.js based framework to durandal.js. This project also involved refactoring the application to utilize d3.js instead of highcharts.js. Was a major contributor to the information architecture and interaction design.Selected Accomplishments-Major contributor to the interaction design as well as the information architecture of the platform.-Heavily involved in deciding the front-end architecture of the platform.-Refactored parts of the application to accommodate new functionality while making it more code readable. Show less
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NI (National Instruments)
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United States
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Electrical Equipment Manufacturing
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700 & Above Employee
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Senior Client Side Developer
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Sep 2012 - Jul 2013
Responsible for creating proof-of-concepts for implementing new javascript programming techniques. Role required me to maintain horizontal visibility across all applications to look for opportunities to improve the client-side architecture of the web applications. Responsible for working with the business groups to review new vendor offerings that affected the client-side of web application. Previous work history and skill set led to an additional lead UX role, where I facilitated UX/UI discussions within web application teams that consist of project managers, business owners, designers and developers. Selected Accomplishments -Developed proof-of-concept ‘Client Event Framework’ to facilitate all interactions across multiple apps that make up the corporate website. -Implemented more efficient team processes concerning the development environment regarding promoting code across development tiers. -Lead all UX initiatives across all marketing web applications. -Lead responsive web design initiative. -Maintained a position with the company-wide Technology Architecture committee to ensure that client-side architecture was represented. Show less
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Keller Williams Realty, Inc.
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United States
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Real Estate
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700 & Above Employee
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Design Team Lead
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Jan 2004 - Aug 2012
Oversaw the look and feel of all IT initiatives to ensure consistency with Keller Williams branding. Managed the design team by prioritizing and delegating projects and tasks, as well as all HR duties. Mentored the design team on best practices concerning web/UX/RIA design and architecture. Established design frameworks for company enterprise systems. Facilitated communication with developers, project managers and business owners to ensure project needs are met. Looked for opportunities to integrate new techniques and technology. Selected Accomplishments -Co-developed custom responsive design framework tailored to Keller Williams specific technology needs. -Developed, configured, architected, and implemented all Drupal websites. -Designed and developed coaching site that implements online classrooms designed to facilitate student/teacher communication and monitoring. -Designed and architected video based online learning application for realtors and leadership. -Laid the groundwork for the content architecture of company intranet used by franchises and realtors and for the external public facing website . -Created the framework for website templates offered to realtors and market centers. Show less
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HurricaneGOLF
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Austin, TX
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Consultant
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Jul 2003 - Jan 2004
Designed and developed the company’s website with full content management capabilities. Created all the print and web marketing collateral. Developed websites for company’s clients. Developed e-commerce/registration/reporting web-based application to manage client golf tournaments. Developed content management tools for various client sites. Designed and developed the company’s website with full content management capabilities. Created all the print and web marketing collateral. Developed websites for company’s clients. Developed e-commerce/registration/reporting web-based application to manage client golf tournaments. Developed content management tools for various client sites.
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HBMG, Inc.
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Multimedia Designer
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Jul 2002 - Jul 2003
Designed websites, multimedia applications and print materials for company’s clients. Flash development lead for e-Learning project. Lead developer an online audio/visual conference application utilizing Macromedia Flash Communication Server. Lead UI designer for flagship product. Designed websites, multimedia applications and print materials for company’s clients. Flash development lead for e-Learning project. Lead developer an online audio/visual conference application utilizing Macromedia Flash Communication Server. Lead UI designer for flagship product.
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Bank One/ First USA
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Austin, TX
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Web Designer
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Aug 2000 - Jan 2002
Creative lead in designing all components of the Intranet used by advisors. Designed all graphics necessary for Intranet. Found ways to improve usability of the Intranet. Determined and implemented optimal file structure for Intranet. Participated in entire life cycle projects, from requirements gathering and focus groups, to testing and implementation. Occupied a major role in developing the functionality/usability of the content management tool. Aided in the design of the GUI for a content management tool. Provided ongoing training and tech support to remote authors/editors. Responsible for ongoing maintenance of the Intranet. Found ways to optimize and streamline both the Intranet and the process of putting content on the Intranet. Show less
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Education
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The University of Texas at Austin
BS, Advertising -
Akendi UX Training
User Experience Design -
Cooper U
Interaction Design