Senior Data Analyst | Power BI, Adobe Analytics, SQL

• Mar 2020 - Present

Digital Analytics SME for the martketing team. Scoping, planning and implementation of the Adobe Analytics solution on Challenger websites and products. Create complex reporting framework for use across different teams, with varying level of detail. Integrating data from different sources to analyse customer behviour, journey and trends. Analysing customer datasets to segments users for reporting and marketing. Digital Analytics SME for the martketing team. Scoping, planning and implementation of the Adobe Analytics solution on Challenger websites and products. Create complex reporting framework for use across different teams, with varying level of detail. Integrating data from different sources to analyse customer behviour, journey and trends. Analysing customer datasets to segments users for reporting and marketing.

Senior Data Analyst - BI, Visualisation (Tableau, Teradata SQL, Qliksene)

• Jan 2018 - Feb 2020

As an customer experience/analytics consultant, the role is to help clients understand the importance of customer experience on a web or mobile platform and support in their decision making. Gathering requirements, create a data strategy, identify platforms/tools and help understand customer behaviour at a deeper level. Being partners with IBM and Adobe, it is much more efficient to implement an analytics solution. As an customer experience/analytics consultant, the role is to help clients understand the importance of customer experience on a web or mobile platform and support in their decision making. Gathering requirements, create a data strategy, identify platforms/tools and help understand customer behaviour at a deeper level. Being partners with IBM and Adobe, it is much more efficient to implement an analytics solution.

Data Analyst (Teradata SQL, erwin Data Modeller, SAS Repo)

• May 2019 - Sep 2019

Data Analyst working with the Architecture team in identifying data sources and analyse large datasets that were migrated as part of the new migration project. Liasing with developers and business to create datasets that can be used for different reporting frameworks like SAS. Prime technologies were Teradata SQL, Erwin Data Modeller, SAS Reporting

Data Governance Analyst

• Mar 2019 - Apr 2019

Data Analytics Specialist - Big Data (Qliksense, PostgreSQL, HIVE, Agile)

• Sep 2018 - Nov 2018

Consultant with Infoready providing operational reporting and analysis for the Big Data team based out of Melbourne. Supporting the team from SYD/MEL, in working with large datasets in Hive and Postgres databases and visualising the operational and performance related insights through QLIK dashboards accessible to mutilple stakeholders. Project was primarily around automated campaign performance with data from CRM and other internally indentified user information. Consultant with Infoready providing operational reporting and analysis for the Big Data team based out of Melbourne. Supporting the team from SYD/MEL, in working with large datasets in Hive and Postgres databases and visualising the operational and performance related insights through QLIK dashboards accessible to mutilple stakeholders. Project was primarily around automated campaign performance with data from CRM and other internally indentified user information.

Senior Data Specialist - Telco (Tableau, SQL, Adobe Analytics, Salesforce)

• Mar 2018 - Jul 2018

Consulting data specialist representing Infoready for Telstra's customer experience project. As part of a customer experience project, the role was to identify improvement areas in tagging and data capture, gather requirements from business and work with different teams such as Salesforce, NBN system, orders team, etc., to identify areas that are impacted with the new redesign. Set up Adobe analytics tracking and dashboard or reports that help businesses assess performance and impact. Do a pre and post analysis and suggest ways to convey information to customers in order to reduce call costs to customer care. Show less

Data Analytics Manager - FMCG, Real Estate (Adobe Analytics, Google Analytics, IBM CXA, Tableau)

• Apr 2017 - Dec 2017

Analytics manager working with clients across Real Estate and FMCG industries, to improve digital user journey and customer experience. Lead point of contact for all analytics requirements - from gathering business requirements to a successful end-to-end implementation of Google Analytics tracking along with performance valuation for business & stakeholders. Hands-on experience with tools such IBM Watson CXA, Tag manager, Tableau, Data Studio. Skills include stakeholder management and also providing insights & recommendation to support decision making. Show less

Data Analytics Manager - Banking (Adobe Marketing Cloud, Sitecore, Tableau)

• Jul 2015 - Feb 2017

Analytics implementation for websites with reporting, analyzing and suggesting recommendations for customer user engagement and behavior. Worked with the Adobe Marketing Cloud, campaign tracking and analytics, A/B test, integrating survey tool with Analytics tools/CMS such as MS Sharepoint & Sitecore, Corporate dashboards, Ad retargeting, HTML & JavaScript, Stakeholder management Analytics implementation for websites with reporting, analyzing and suggesting recommendations for customer user engagement and behavior. Worked with the Adobe Marketing Cloud, campaign tracking and analytics, A/B test, integrating survey tool with Analytics tools/CMS such as MS Sharepoint & Sitecore, Corporate dashboards, Ad retargeting, HTML & JavaScript, Stakeholder management

Senior Analyst

• Jun 2013 - Jun 2015

Manage analytics for few of the top content websites managed by the American publisher. Analyzing and recommendations for media apps, strategy recommendations, stakeholder management, campaign automation, e-commerce solution, Paywall project and lead POC in business dev.

Analyst

• Nov 2011 - May 2013

Analyst

• Apr 2010 - Oct 2011

Reporting, analyzing and recommendations for leading Game Developers and E-Commerce sites. Data extraction and dashboard creation using Adobe Marketing Suite (mainly Site Catalyst and Discover). Perform Competitive and Social Media Analysis. report automation. Reporting, analyzing and recommendations for leading Game Developers and E-Commerce sites. Data extraction and dashboard creation using Adobe Marketing Suite (mainly Site Catalyst and Discover). Perform Competitive and Social Media Analysis. report automation.