Experience

Pontoon

• Australia
• Advertising Services
• 1 - 100 Employee

• Head of Social

  • Jan 2023 - Present

• Account Director

  • Feb 2022 - Jan 2023



Westpac

• Australia
• Banking
• 700 & Above Employee

• Senior Manager, Social Media

  • Mar 2015 - Mar 2022

  My role at Westpac requires me to manage and execute social campaigns across the major portfolios within the Westpac brand. My responsibilities include development and evolution of social media strategy for Westpac and their owned social channels, as well as deployment of these strategies. This includes managing content for all social channels including Facebook, Instagram, LinkedIn, Twitter, Snapchat and TikTok. Working alongside our agencies, I manage the end to end production in planning, implementation and reporting of campaigns across social media for Westpac. Working with publishing partners as well as our media and creative agencies, I worked on multi-award winning campaign Get Cash, winning an the Effie for Best New Product 2016, and 2016 Australian Banking and Finance “Best Use of Social Media” Award. Show less



AKQA Media

• Australia
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Jul 2013 - Mar 2015

  My role at Ikon includes managing the social strategy, implementation and management of all media activity for social media campaigns across the Commonwealth Bank. These channels include Facebook, Twitter, Instagram and LinkedIn. Working closely with both the clients and partner agencies, I am involved in campaigns across all segments of the business from initial strategy through to completion. This often requires being able to manage multiple stakeholders, partners and internal contacts across multiple campaigns. This role requires me to manage media buying and planning across all social channels using the platform's self-managed tools, as well as third-party PMD tools. Show less



Cambodia Center for Independent Media (CCIM)

• Phnom Penh, Cambodia

• Online Editor - Volunteer

  • Jun 2013 - Dec 2014

  CCIM is a non-governmental organisation based in Phnom Penh, Cambodia. CCIM runs several websites, as well as operating it's own radio station, Voice of Democracy. Through these mediums, CCIM and VOD aim to promote democratic governance, transparency and freedom of expression through unbiased news and other media, while providing a voice to disadvantaged groups and aiding the development of independent, sustainable and professional media institutions in Cambodia. After spending 2 months volunteering in Phnom Penh as an online editor for their English websites and social media sites, the plight of CCIM is one that remains close to my heart. I now continue as a part time online editor for their English news reports and articles from Sydney in the hopes of helping to create a better informed public and an unbiased media landscape for Cambodia in the future. http://www.ccimcambodia.org/ http://www.vodhotnews.com/ Show less



OMD Australia

• Australia
• Advertising Services
• 400 - 500 Employee

• Social Media Account Manager

  • Aug 2012 - May 2013

  As a social media account manager, I worked on the social media strategy and campaign implementation for clients including McDonald’s, V Energy Drink and Tourism Australia. This position required me to respond to briefs from clients by creating communication plans, building a strategic response and executing these plans through social and digital media. My duties allowed for me to combine my strategic, planning and management skills to create innovative and engaging digital solutions for clients and implement these solutions to manage projects from beginning to end. Key accountabilities: • Creating and executing social media strategies and campaigns for clients including McDonald’s, V Energy Drink and Tourism Australia. • Responding to briefs from clients and creating communication plans and executing these plans through social and digital media. • Copy writing and editing for online advertising, blogs, presentation decks and official documents. • Project management and account management for both long-term client plans as well as project-based work. • Managing the social media spend for long and short-term campaigns through Facebook advertising, video seeding vendors and digital media. • Utilising Powereditor and the Facebook platform to run ongoing and promotion based advertising campaigns for Facebook and digital campaigns. • Working with production, media and platform partners in both the social and digital space to ensure an integrated and targeted approach to client’s. • Managing and working towards budgets and timelines to ensure projects are delivered on time and within scope. Show less



AnalogFolk

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Social Strategist

  • Dec 2011 - Aug 2012

  Key accountabilities: • Creating social media strategies and concepts for clients to engage current and potential customers and online communities. • Managing current communities and growing these to form a connected and dedicated fan base. Communities are run on programs including Facebook, Twitter, Youtube and Pinterest. • Completing website and social media reporting for all clients using web analytics tools including BuddyMedia, Google Analytics, Facebook Analytics and Hootesuite. • Writing copy and content for clients and their promotional activities. Show less



iCrossing

• United States
• Advertising Services
• 200 - 300 Employee

• Audience Manager

  • Dec 2010 - Dec 2011

  Working with the strategy and planning teams to create, maintain and engage online communities. Working with real-time media to produce rich, engaging content and continually cultivate relationships with online communities. Reaching audiences in existing communities as well as creating new ones. Using tools TweetDeck, Hootsuite, CoTweet, Context Optional Dashboard, Radian6 and internal Dashboards to monitor, report on and follow communities. Working together with influencers, audiences and partners to cultivate relationships and build engagement within and among these communities. Show less



The Araca Group

• United States
• Retail
• 1 - 100 Employee

• Production and Marketing Associate

  • Aug 2009 - Nov 2010

  This role includes supporting the Senior Marketing Manager in the marketing of new products and rolling out marketing plans for the introduction of new products. Working on the building and monitoring Social Media pages on Facebook, Twitter, Flickr, YouTube and FourSquare as well as writing copy for websites, emails, online and print advertisements for all clients. Using online statistics reporting through use of Google Analytics and Constant Contact to create meaningful and insightful reports. Researching, identifying and predicting trends in apparel and souvenir markets. Working with the Sales and Inventory teams to develop pricing and order quantities for each client account. Supporting the design team with use of Adobe Photoshop and basic use of Adobe Illustrator programs. Show less



Showbiz

• Entertainment Providers
• 100 - 200 Employee

• Marketing Executive

  • Oct 2008 - Aug 2009

  Managing the marketing and advertising for theater, musicals and concert accounts through use of online and press activity. Sourcing new theatre product and events for sale through Showbiz Reporting and analysis of results, sales and activities of accounts using ENTA marketing tools, Word, Excel and Powerpoint Managing the marketing and advertising for theater, musicals and concert accounts through use of online and press activity. Sourcing new theatre product and events for sale through Showbiz Reporting and analysis of results, sales and activities of accounts using ENTA marketing tools, Word, Excel and Powerpoint



OMD Australia

• Australia
• Advertising Services
• 400 - 500 Employee

• Intern

  • Jun 2008 - Jul 2008

  Performing competitive analyses on major competitor's campaigns using Atlas Ad serving tools Writing weekly reports and analyses of online campaigns using Nielsen Netratings Assisting in briefing media aims and evaluating proposals Performing competitive analyses on major competitor's campaigns using Atlas Ad serving tools Writing weekly reports and analyses of online campaigns using Nielsen Netratings Assisting in briefing media aims and evaluating proposals



tba Global

• United States
• Events Services
• 200 - 300 Employee

• Intern

  • Aug 2007 - Dec 2007

  Research into companies and clients activities in digital media and marketing. Evaluating modern technology and social networking sites for use in digital marketing Providing recommendations and research into marketing campaigns Research into companies and clients activities in digital media and marketing. Evaluating modern technology and social networking sites for use in digital marketing Providing recommendations and research into marketing campaigns