• Jul 2022 - Present

• Jun 2018 - Jul 2022

• Dec 2017 - Jun 2018

• Jun 2012 - Dec 2017

• 2009 - May 2012

Career/Life Coach

• Oct 2019 - Present

Manager, Brand Consulting

• 2002 - 2009

Key aspects of the role: • Work closely with key clients to develop and implement brand and design strategy • Manage and grow the client relationships – This includes providing strategic counsel to clients, from senior management in blue-chip companies, government agencies to overseas clients. • Manage all aspects of Total Strategic Branding projects from research, facilitating brand assessment focus groups, creating brand visioning workshops, to industry, trend and competitive analysis – all with the objective of helping clients define their strategic brand framework which will set the platform for future business and branding decisions. • Comprehensive project management that includes brand and strategic counsel, client account servicing, time planning, financial and budget costing, and design studio management. • Identify and develop new business opportunities from key accounts • Grow the Client Servicing team through recruitment and internal development Achievements: • Successfully managed Total Strategic Branding projects for F&N, HPB and FCL during the nascent stage of SYPL’s brand strategy offer • Worked closely with F&N in the development of the Food Business Division’s brand strategy, the creation and definition of the new F&N Food brand, as well as conceptualization, management and strategic counsel on the NPD process through to packaging design and production. • Grew key accounts from projects within a single category to multiple categories and multiple regions (APB, F&N, Orang Tua Group) • Built deep and lasting relationships with clients at all levels • Gave a talk on Strategic Branding for the Food & Beverage (F&B) Industry’ at Singapore Polytechnic to Final-year students in Media & Communication in 2007. Key Accounts: Health Promotion Board, Fraser and Leave Ltd, Frasers Centrepoint Limited, Asia Pacific Breweries, Shanghai Asia Pacific Brewery Ltd, United Overseas Bank, Orang Tua Group Show less