Head Of Marketing

• Oct 2019 - Present

Senior Brand Manager

• Feb 2019 - Oct 2019

Brand Manager

• Jan 2017 - Sep 2019

Assistant Marketing Manager

• Sep 2016 - Sep 2019

Marketing Manager

• Dec 2016 - Feb 2019

Reporting to Group Director• Responsible for creating and implementing innovative market strategies based on the requirement (references can be provided)• Pioneer in creating public relations with leading digital marketing platforms (Mangobaaz, TCM, Parhlo, Tribune and Dawn)• Identified and highlighted all possible threats/opportunities and trends popular with the target audience• Worked with the Executive Director to establish and derive the long-term marketing strategy• Ensured 55% increase in admissions within the assigned budget.• Followed the Facebook KPIs.• Initiating and launching of CSR campaign by name of “ Make Pakistan Green’’ and introduced its main mascot “Shajar Miyan”• Launched the campaign of cultural capital of Pakistan.• Revamped the uniform of PGC with collaboration of Deepak Perwani and Munib Nawaz• Conceptualized and produced the mainstream TVCs and Corporate documentaries. • Nurtured relationships with suppliers to negotiate the best prices for company.

Senior Executive

• Dec 2016 - Jun 2017

• Spearheaded all marketing activities within the set budget and assigned time• Handled marketing budget while ensuring top quality • Established and built successful partnerships with vendors and suppliers in order to get the best price• Handling account of Capital University.• Handled E-Learning Project in the beginning.• Worked with agencies to develop innovative concepts• Orchestrated a successful branding campaign, “bag full of ideas” • Designed creative kits for students in assistance with the creative team • Followed the marketing department KPIs.• Introduced and implemented the concept of liter free campus for the group

Account Manager- (advertising) F4

• Jul 2014 - Dec 2016

• Conceptualized and produced Television commercials• Created a dynamic website • Ran billboard campaigns • Organized and successfully managed the First ICT Olympiad of Pakistan.• Developed collaborations with platforms such as Plan 9 and SOS • Introduced and launched the Community Learning Program • Performed ongoing customer/market research and developed a marketing campaign • Successfully launched and implemented market SG campaign in the given budget

Intern

• May 2013 - Sep 2013