Hope Harris

Marketing & Communications Manager at Point Foundation
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Contact Information
us****@****om
(386) 825-5501
Location
Long Beach, California, United States, US

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5.0

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Andraé Bonitzer Vigil-Romero

As Hope's supervisor at Point Foundation, Hope was such a joy to manage. Hope came to Point Foundation with a wealth of experience from GLSEN and Montefiore Health Systems and quickly got to work implement new social, creative, and communication strategy to the organization, which included developing new content and blog series, launching the organization's TikTok channel, and identifying new opportunities for Scholar to participate in marketing campaigns. I am so proud to see her growth since my departure from the organization, continually leveling up, learning and optimizing. Hope is a brilliant colleague that continues to amaze and impress. Point is very lucky to work with her.

Brandi Lin

A few years ago, Hope and I worked together at Marvista Entertainment. She was a dependable and hardworking coworker who stayed calm in a high pressure environment. Additionally, she gave consistently intelligent feedback on projects in production in a timely and professional manner. Three years ago, we also co-created a podcast together where Hope provides bi-weekly research, social media posts, and commentary. She is an excellent coworker and would be an asset at any company.

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing & Communications Manager
      • Oct 2021 - Present

      Optimizes content & messaging in paid and organic social with A/B testing and analyzing data setsReports on paid social campaignsHelps manage the implementation of redesigned website in FY22Manages website content: updates time sensitive information, writes and edits content, evaluates & optimizes SEO performance.Writes e-newsletters, updates, and other outreachManages Google Ads, Google Adwords, and all paid social and advertisingManages all aspects of Point’s social media presence (LinkedIn, Facebook, Instagram, Twitter, YouTube, TikTok)Oversees strategy to increase daily engagement on social media accountsCreates and implements marketing strategies for content development, lead generation, and increased online donor participation in coordination with development staffEvaluates project scopes and manages deliverablesWorks daily with external design & PR consultants Show less

    • Development and Marketing Coordinator
      • Mar 2021 - Sep 2021

      Collaborates with Development and Programs to execute marketing and communications plans promoting Point programs and fundraising effortsOrganizes, updates, and manages Point’s digital asset libraryContributes to corporate/partner engagement content development in collaboration with development and program staffManages and updates website content Manages paid and organic socialSupports email marketing effortsManages and creates multi-channel content for all aspects of Point’s social media presence Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Public Relations & Social Media Specialist
      • 2019 - 2021

      Covered media outreach efforts for Montefiore’s LGBTQ Health, TransWellness, and HIV/AIDS centers Designed, filmed, and edited social media content Wrote and scheduled daily social posts for social media channels Monitored and responded to social media engagement Developed social media marketing plans and engagement strategies Created relationships with social media contacts at affinity organizations to develop mutually beneficial partnerships Tracked metrics and compiled statistics into detailed reports Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Social Media & Communications Associate
      • 2017 - 2019

      Composed social content and managed GLSEN’s Twitter, Facebook, Tumblr, and Instagram to an audience of over a million followers Fielded questions, monitored inboxes, engaged with comments, and expanded GLSEN’s social audience by over 50,000 followers Authored digital marketing plans, assisted in developing digital engagement strategies for major campaigns (Day of Silence, No Name-Calling Week) Edited photos and videos for social posts Tracked metrics for social channels monthly and compiled statistics into analytical campaign reports Developed advertising campaigns for targeted audiences Planned and managed social media on the ground for live award shows & rallies Show less

Education

  • Chapman University
    Bachelor of Arts - BA, English Language and Literature/Letters
    2012 - 2015

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