Senior Digital Marketing Strategist, SEO Lead

• Dec 2019 - Present

• Researching, planning, and executing cross-channel digital marketing strategies encompassing SEO, content, and email marketing• Working with team members and executive leadership to identify opportunities and create pitches for new and potential clients• Leading the creation of internal processes to ensure comprehensive team member training, efficient collaboration between departments, and successful delivery of project requirements• Collaborating with development and project management teams to plan, quote, and implement technical and on-page optimizations supporting new website builds and migrations• Providing mentoring, training, and support to team members across digital channels and tacticsAdditional Responsibilities• Performing advanced technical SEO audits, providing recommendations and leading the implementation of technical and on-page optimizations• Creating content strategies, overseeing the creation and execution of campaigns• Planning and overseeing the coordination of email campaigns and automations on various ESP platforms (Klaviyo, Mailchimp)

SEO & Content Lead

• Nov 2017 - Dec 2019

• Managed a team of 3-5, providing training and mentorship to support the growth of team members and successful delivery of tasks related to SEO, content, email marketing, web builds, and client reports• Crafted marketing strategies and supporting tactics, overseeing the coordination and execution of campaigns across marketing channels• Planned and coordinated email campaigns and automations in ESPs including Klaviyo, Mailchimp, and Constant Contact• Managed the assignment of tasks to team members, coordinating with project managers as required

SEO & Content Specialist

• Nov 2015 - Oct 2017

Digital Advertising Coordinator

• May 2015 - Nov 2015

• Planned, monitored, and optimized paid Google advertising campaigns to further clients' online reach and drive conversions

Community Marketing Consultant

• Jan 2015 - Apr 2015

• Created comprehensive marketing analysis and strategy for local businesses, managing a budget of $2,500 for market research, Google advertising, search engine and web marketing plans, and additional supporting digital marketing tactics• Team member of a group that placed as a finalist (Top 12 globally) in the 2015 Google+ Social Media Marketing Competition

TPT Production Line Worker, Paint Shop

• 2011 - 2015

• Various responsibilities related to automobile production and assembly

Customer Service Cashier/Sales Associate

• 2007 - 2010

• Responsible for balancing and retrieving change for tills• Responded to customer inquiries, requests, and concerns over the phone and in store• Provided customer service and processed product returns• Trained new cashiers on till and processing returns• Responsible for organizing product shelves