Tim O'Connor

SVP (CMO) eCommerce, Marketing and Web Engineering at Excelligence Learning Corp
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Contact Information
us****@****om
(386) 825-5501
Location
Monterey, California, United States, US
Languages
  • JavaScript Professional working proficiency
  • HTML & CSS Professional working proficiency
  • ASL Elementary proficiency
Skills

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Jim Garrison

Tim is passionate about his commitment to bring education to everyone. He brings a clarity of purpose and kinetic energy to get things done in an interactively collegial way. He engages through his high moral vision.

Trevor Belcher

Tim is an accomplished and charismatic leader with a passion for changing lives through education. His positive attitude and excitement are contagious.

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Credentials

  • Teaching Introduction to Computer Science
    CodeHS
    Jan, 2014
    - Nov, 2024
  • Lean Six Sigma Black Belt (DMADV and DMAIC)
    Siemens
    Jun, 2004
    - Nov, 2024
  • Inbound Marketing Certification
    HubSpot
    Sep, 2013
    - Nov, 2024

Experience

  • Excelligence Learning Corporation
    • United States
    • Higher Education
    • 200 - 300 Employee
    • SVP (CMO) eCommerce, Marketing and Web Engineering
      • 2017 - Present

      After Exemplars/Veritz was sold, I was recruited to join a new executive team to transform this PE-owned (Brentwood Associates), and market-leading tech-enabled B2B and B2C Preschool to 5th grade focused educational company. I lead eCommerce, marketing, web engineering, and business analytics.Since redeveloping our platform, our eCommerce business has been rated the #1 Early Education Online Superstore by Newsweek for 4 years in a row ('20, '21, '22, ‘23).My team has implemented an industry-leading House of AI throughout marketing that substantially grew marketing ROAS and Net Promotor Score. Led Amazon channel from launch with 3P to top 5 strategic 1P partnership with Amazon Education; now operating as a separate business unit within the company.Excelligence's unparalleled, diversified portfolio of market-leading, award-winning brands leverages cutting-edge technologies, early brain research science, digital-first products, and state-of-the-art fulfillment to deliver industry-leading quality, innovation, service, and value to early childhood educators and parents. The company's brands include Discount School Supply®, Colorations®, Really Good Stuff®, Steve Spangler Science®, Children's Factory™, EPI®/Education Products, Inc., Excellerations®, MyPerfectClassroom®, Environments®, and FrogStreet. Show less

    • CEO LifeCubby (Acquired)
      • 2018 - 2019

      Added additional role leading Excelligence's acquisition of LifeCubby, a Childcare Center Management SaaS business. Successfully acquired the business, integrated the acquisition, and then merged it into Excelligence's online teacher training business CCEI. In '22 we successfully sold the business to ProCare.

  • Colearn
    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Board Member
      • 2022 - Present

      American Innovation. World-Class Education. Redesigned K-12 education for curious, exceptional families. American Innovation. World-Class Education. Redesigned K-12 education for curious, exceptional families.

  • Exemplars
    • Education Administration Programs
    • Co-Founder and CEO (Acquired)
      • 2015 - 2017

      Got the start-up bug again and co-founded an online tutoring company Exemplars (dba Veditz) named a Top 10 start-up by EDUCAUSE, and the 1st EdTech approved by the U.S. SEC to publicly raise equity via Regulation CF. Company was the tutoring platform for Villanova University and 4 other universities, when we found a meaningful niche and pivoted into a marketplace tutoring 25 different sign languages in support of the 70 million people in the world who are Deaf. Built an innovative, 1st of its kind, sign language practice game using motion capture technology. Had users in 65 counties when acquired by European EdTech T2C. Show less

  • MarketingRules
    • Advertising Services
    • Partner
      • 2013 - 2017

      Growth consultant for: Private Equity owned portfolio companies from Bain Capital Ventures, Talisman Capital, and Vistria Group; and trendsetting VC backed EdTech start-ups DevBootcamp, Uversity, Courseload, and Ubiquity. Growth consultant for: Private Equity owned portfolio companies from Bain Capital Ventures, Talisman Capital, and Vistria Group; and trendsetting VC backed EdTech start-ups DevBootcamp, Uversity, Courseload, and Ubiquity.

  • La Salle University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Co-Founder and President - BUSCA California
      • 2013 - 2015

      Co-Founded with La Salle University, an innovative non-profit to increase college graduation rates for educationally disadvantaged Latinos in CA, through BUSCA, named a Bright Spot in Hispanic Education by the White House. Incubated Exemplars during this time and exited BUSCA to pursue it full-time once I raised Seed capital. Co-Founded with La Salle University, an innovative non-profit to increase college graduation rates for educationally disadvantaged Latinos in CA, through BUSCA, named a Bright Spot in Hispanic Education by the White House. Incubated Exemplars during this time and exited BUSCA to pursue it full-time once I raised Seed capital.

  • UniversityNow, Inc.
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Founding Team and CMO/Vice President Marketing (Acquired)
      • 2011 - 2013

      Followed a long-time dream to start-up a company, and moved to Silicon Valley. One of 4 execs at Series A for this EdTech social-venture and innovative accredited college named by Forbes as a ‘13 top-12 disruptor, with the goal to make college affordable & accessible for educationally disadvantaged populations. Created start up marketing and enrollment services teams. Company was sold to National University. Followed a long-time dream to start-up a company, and moved to Silicon Valley. One of 4 execs at Series A for this EdTech social-venture and innovative accredited college named by Forbes as a ‘13 top-12 disruptor, with the goal to make college affordable & accessible for educationally disadvantaged populations. Created start up marketing and enrollment services teams. Company was sold to National University.

  • PCDI | Professional Career Development Institute
    • Atlanta Metropolitan Area
    • Chief Marketing Officer (Acquired)
      • 2009 - 2011

      Made a conscious career pivot into EdTech to make a difference in people’s lives, especially educationally disadvantaged populations. Led marketing, web engineering, and enrollment services for this Private Equity owned (Sterling Partners) online EdTech (accredited high school, middle-skills, and junior college). Grew new enrollments 43% in 2-years to ~80,000, reversing 41% decline in the 2-years prior. Made a conscious career pivot into EdTech to make a difference in people’s lives, especially educationally disadvantaged populations. Led marketing, web engineering, and enrollment services for this Private Equity owned (Sterling Partners) online EdTech (accredited high school, middle-skills, and junior college). Grew new enrollments 43% in 2-years to ~80,000, reversing 41% decline in the 2-years prior.

  • Unisource Worldwide, Inc.
    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • SVP (CMO) eCommerce, Marketing and Product/Merchandising
      • 2006 - 2009

      Added additional responsibilities of product development and merchandising for the $1.5B packaging and supplies division (grew sales by $92M in one-year by developing and launching Respect™, a new environmentally friendlier private brand delivering over 900 bps higher margins); and price optimization companywide (added $9M in EBITDA).

    • VP (CMO) eCommerce, and Marketing
      • 2004 - 2006

      Part of the new executive team recruited by Bain Capital to lead this $5B distribution business that was spun out of Georgia-Pacific. Led eCommerce companywide (growing it from $60M to $310M); and marketing for the $1.5B packaging and supplies division.

  • Siemens
    • Germany
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • VP/GM - Electrical Apparatus
      • 2003 - 2004

      Repatriated back to USA. P&L leader for a $350M electrical products & SaaS business.

    • VP Marketing (CMO) and Managing Board Member - Global CIO Organization
      • 2000 - 2003

      Led worldwide marketing of Siemens eTransformation, then the company’s #1 strategic initiative. Member of Siemens CIO Managing Board which led the company's $5 billion annual IT spend, and its global CRM, SCM, and PLM business processes.

    • Various marketing and product management roles
      • 1992 - 2000

      Various marketing, and product management roles within Commercial Building and Hospital automation systems, products and services.

  • Honeywell
    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Marketing, Product, GM, and Sales Management roles
      • 1982 - 1992

      Various sales, marketing, product management, and general management roles within Commercial Building, K12 and Industrial automation systems, products and services. Various sales, marketing, product management, and general management roles within Commercial Building, K12 and Industrial automation systems, products and services.

  • US Army
    • United States
    • Armed Forces
    • 700 & Above Employee
    • Captain, Corps of Engineers
      • 1981 - 1992

      Served as a Combat Engineering Officer, within the world's preeminent engineering organization. Platoon Leader, Company XO, Company Commander, Battalion S2/Intelligence, and Battalion S1/Personnel, within active duty, National Guard, and reserve units. Served from the Cold War thru the 1st Gulf War. Served as a Combat Engineering Officer, within the world's preeminent engineering organization. Platoon Leader, Company XO, Company Commander, Battalion S2/Intelligence, and Battalion S1/Personnel, within active duty, National Guard, and reserve units. Served from the Cold War thru the 1st Gulf War.

Education

  • Northwestern University - Kellogg School of Management
    MBA
    1997 - 1999
  • US Army Corps of Engineers School
    Army Engineering Officer, Civil and Combat Engineering
    1981 - 1981
  • La Salle University
    BA, Communications
    1977 - 1981

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