Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Media Planner

  • Oct 2022 - Present



OMG23

• United States
• Advertising Services
• 300 - 400 Employee

• Integrated Media Planner

  • Mar 2022 - Aug 2022

  Account: National Geographic • Worked with Supervisors and Associate Media Directors to identify and craft the overall strategy/approach for media plans across all channels (TV, Digital, Radio, OOH, and Print) • Accurately managed client budgets and investments throughout the purchase authorization process. • Reviewed and analyzed TV/Radio schedules/buys to ensure they are meeting the defined goals and overall plan strategy. • Assisted the Account Management team with analyzing the digital campaign reports, pointing out insights and optimization recommendations.



CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Media Planner

  • Feb 2021 - Mar 2022

  • Collaborated with Planners, Senior Planners, and Supervisors for digital and print plan development. • Conducted creative trafficking process alongside internal AdOps team to assign, traffic, and send tags to vendors to launch all programs on time. • Aided in creating tactical recommendations by partnering with media suppliers to endure all media placements impact the client’s target audience. • Worked directly with outside creative agency to obtain creatives and meet asset deadlines.



Spectra

• United States
• Hospitality
• 400 - 500 Employee

• Business Development Intern

  • Sep 2019 - Dec 2019

  • Supported new business development efforts of all Spectra divisions (Venue Management, Food Services & Hospitality, and Ticketing & Fan Engagement) • Assisted with RFP production process • Compiled information on existing Spectra managed facilities • Supported new business development efforts of all Spectra divisions (Venue Management, Food Services & Hospitality, and Ticketing & Fan Engagement) • Assisted with RFP production process • Compiled information on existing Spectra managed facilities



Harmelin Media

• United States
• Advertising Services
• 200 - 300 Employee

• Media Planning Intern

  • Jun 2019 - Aug 2019

  • Created and formatted media buy schedule spreadsheets for radio and TV, flowcharts for print, and PowerPoint slide decks for out-of-home for clients in the Philadelphia and NJ areas • Shadowed the SEO team and learned about their research tools, including Google Search Console • Created and formatted media buy schedule spreadsheets for radio and TV, flowcharts for print, and PowerPoint slide decks for out-of-home for clients in the Philadelphia and NJ areas • Shadowed the SEO team and learned about their research tools, including Google Search Console