Rashi Sethia

Co-Founder at TruVitals
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Contact Information
us****@****om
(386) 825-5501
Location
Gurugram, IN

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Experience

    • India
    • Food and Beverage Services
    • 1 - 100 Employee
    • Co-Founder
      • Jul 2022 - Present

      India

    • India
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Head- Category Mangement ( all categories)
      • Apr 2019 - Aug 2022

      Gurugram, Haryana, India P&L and cashflow accountability for all business on Hopscotch . Leading product and tech roadmap and scaling a DTC brand by creating moats on both supply and demand ( consumer) side .

    • India
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Co-Founder, Tingling Buds (www.tingz.in)
      • Jul 2017 - Mar 2019

      Mumbai Area, India • Co-founded a greenfield project to launch gourmet healthy snacks in India, targeting whitespace in a fast growing category. • Setup manufacturing unit in 24 months with one of its kind production line, best-in-class processes and international certification. • Designed end-to-end marketing and launch for the product. (www.tingz.in)

    • Netherlands
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Regional Sales Head - Key Accounts- Middle East
      • Oct 2016 - Jun 2017

      Dubai Emirate, United Arab Emirates Led Coty’s Key Accounts business in Middle East with $60MM annual sales including Sephora, Wojooh and Bloomingdales.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Regional Leader ,P&G Prestige- Middle East Travel Retail
      • Dec 2014 - Sep 2016

      Dubai Led P&G Prestige Travel Retail business in Middle East with $60MM annual sales – including top global TR customers (Dubai Duty Free, Qatar Duty Free and Beirut Duty Free). Spearheaded customer relationships, negotiations & trade terms discussions ,annual business planning and sales operations ( new brand launch, pricing & promotion, in-store placement, promotions) . Built and strengthened a high performance sales organization of 80 sales team. P&G Prestige brand portfolio -… Show more Led P&G Prestige Travel Retail business in Middle East with $60MM annual sales – including top global TR customers (Dubai Duty Free, Qatar Duty Free and Beirut Duty Free). Spearheaded customer relationships, negotiations & trade terms discussions ,annual business planning and sales operations ( new brand launch, pricing & promotion, in-store placement, promotions) . Built and strengthened a high performance sales organization of 80 sales team. P&G Prestige brand portfolio - Gucci, Dolce & Gabbana, Hugo Boss, SKII (Skin Care), Lacoste & Escada .

    • Account Manager- Modern Retail (Reliance Retail)
      • Jul 2012 - Nov 2014

      Mumbai Area, India Pan-India Account Manager for the biggest Modern Retail customer of India having multiple formats including Hypermarkets, Cash & Carry and Express formats. Business Size- Annual sales of $65MM. • Annual business planning, negotiations, trade terms and scorecard owner • Relationship management with customer's merchandising, supply and finance team • Complete ownership of budget (including Supply terms) • Shopper based design projects for P&G brands in Reliance

    • Project Manager- Global HFS Innovation Center
      • Jul 2010 - Jun 2012

      Bengaluru Area, India Led projects at P&G’s one and only Global Innovation Center for Traditional Trade. • Led the shopper-centric innovation efforts focused on Traditional Trade; development and execution of strategy to win with Low income shoppers. • Enable Top Emerging Markets through innovation with external/internal partners • Enable brands to win in Emerging Markets • Leverage consumer/shopper insights to build principles on designing portfolio, Shopper &Retailer Loyalty Programs, Brand… Show more Led projects at P&G’s one and only Global Innovation Center for Traditional Trade. • Led the shopper-centric innovation efforts focused on Traditional Trade; development and execution of strategy to win with Low income shoppers. • Enable Top Emerging Markets through innovation with external/internal partners • Enable brands to win in Emerging Markets • Leverage consumer/shopper insights to build principles on designing portfolio, Shopper &Retailer Loyalty Programs, Brand Concepts, Priority of communication, Packaging, Claims and In-store solutions • Design fit-for-use toolkits for top Global initiatives across all P&G categories

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Key Account Manager
      • Jun 2007 - May 2010

      Gujarat Distributor & sales operations- P&G Gujarat business.

Education

  • Indian Institute of Management, Lucknow
    PGDM, Marketing/Marketing Management, General
    2005 - 2007
  • ESCP Europe
    Marketing/Marketing Management, General
    2006 - 2007
  • S.G.S.I.T.S
    Bachelor of Engineering - BE, Information Technology
    2001 - 2005

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