Experience

Samsung Electronics France

• France
• IT Services and IT Consulting
• 300 - 400 Employee

• Marketing & Operation Manager Brand Store

  • Oct 2023 - 3 months

  Saint-Ouen, Île-de-France, France



Safilo

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Trade Marketing Specialist France & Benelux

  • Jan 2023 - Jul 2023

  Levallois-Perret On this mission I was in charge of the Tommy Hilfiger and Polaroid brands in France as well as the commercial marketing strategy in Belgium and the Netherlands for the group's 12 brands. - Management of trade activations for Tommy Hilfiger and Polaroid Eyewear. Organisation of a competition in partnership with KRYS for Tommy Hilfiger Sport, with over 13,000 entries online and numerous in-store activations. - Implementation of new work processes and a new team organisation in the… Show more On this mission I was in charge of the Tommy Hilfiger and Polaroid brands in France as well as the commercial marketing strategy in Belgium and the Netherlands for the group's 12 brands. - Management of trade activations for Tommy Hilfiger and Polaroid Eyewear. Organisation of a competition in partnership with KRYS for Tommy Hilfiger Sport, with over 13,000 entries online and numerous in-store activations. - Implementation of new work processes and a new team organisation in the Benelux countries. - Creation of campaigns with leading optician Hans Anders in the Netherlands and Belgium. Implementation of trade marketing activation in over 400 shops. - Creation of POS order forecasts for the 3 key periods of the year. - Budget and sales order management (SAP). Show less



Amplifon

• Italy
• Retail Health and Personal Care Products
• 700 & Above Employee

• Brand Activation Manager

  • Feb 2020 - Jan 2023

  Paris My main mission is to manage 360° activation campaigns in order to generate new customers and improve their in-store experience. This is done through various actions including lead generation campaigns. In particular, dropmail campaigns with more than 3 million mails per year. I am also in charge of analyzing and monitoring the results of these campaigns in order to improve their effectiveness and implementation. Part of my mission consist in improving the in-store… Show more My main mission is to manage 360° activation campaigns in order to generate new customers and improve their in-store experience. This is done through various actions including lead generation campaigns. In particular, dropmail campaigns with more than 3 million mails per year. I am also in charge of analyzing and monitoring the results of these campaigns in order to improve their effectiveness and implementation. Part of my mission consist in improving the in-store experience, with merchandising work including window displays and also information supports to guide the customer through their purchasing process. Show less



Plezi

• France
• Desktop Computing Software Products
• 1 - 100 Employee

• Junior Brand Marketing specialist

  • Sep 2018 - Sep 2019

  Paris Area, France Participation in the development and implementation of the Lead-Generation and Inbound Marketing strategies: - Implementation of marketing actions in order to enhance the brand image (inbound marketing, social media, SEO, emailing, etc.) - Participation in the branding strategy - Creation of communication, sales, web medium and content (articles, videos, banners, ebooks, info-graphics…) - Writing of press releases - Participation in the organization of events (meetups… Show more Participation in the development and implementation of the Lead-Generation and Inbound Marketing strategies: - Implementation of marketing actions in order to enhance the brand image (inbound marketing, social media, SEO, emailing, etc.) - Participation in the branding strategy - Creation of communication, sales, web medium and content (articles, videos, banners, ebooks, info-graphics…) - Writing of press releases - Participation in the organization of events (meetups, webinars, trade fairs…) Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Corporate & Brand Marketing Manager Assistant

  • Jan 2018 - Jul 2018

  Brussels Support the Marketing Team on various multi-channel pet care brand activities: - Market analysis, sales analysis and competition analysis (Nielsen) - Development of communication tools & materials with creative agencies- digital, print - In-store activities and promotional mechanisms - coordinate internal and external events Responsible for the activation of the Purina in Society initiatives (PINS): - Plan and execute plans to build Purina brand awareness and familiarity… Show more Support the Marketing Team on various multi-channel pet care brand activities: - Market analysis, sales analysis and competition analysis (Nielsen) - Development of communication tools & materials with creative agencies- digital, print - In-store activities and promotional mechanisms - coordinate internal and external events Responsible for the activation of the Purina in Society initiatives (PINS): - Plan and execute plans to build Purina brand awareness and familiarity - Lead initiatives with the external stakeholders such as Villa Samson and adoption ASBL - Responsible for the internal program of Pets@Work and build alliances with external companies Show less



Kusmi Tea

• France
• Manufacturing
• 100 - 200 Employee

• Digital communication assistant

  • Jul 2017 - Dec 2017

  Paris 08, Île-de-France, France Community management: - Content management on social media (France, Italy, USA, UK, Deutschland, international - Total community of more than 200k) - Ensure digital communication coordination between all the countries and provide the necessary content - Brand content management - Being a driving force to bring new ideas of operations, launches, etc. Web & E-CRM: - Coordination of product launches to ensure 360° consistency on French and foreign branches sites. -… Show more Community management: - Content management on social media (France, Italy, USA, UK, Deutschland, international - Total community of more than 200k) - Ensure digital communication coordination between all the countries and provide the necessary content - Brand content management - Being a driving force to bring new ideas of operations, launches, etc. Web & E-CRM: - Coordination of product launches to ensure 360° consistency on French and foreign branches sites. - Proofreading and briefing of landing pages and newsletters Reporting: - KPI analysis on social media depending on the country - Benchmark of concurrents and digital innovations Show less



Kallistos

• France
• Retail
• 1 - 100 Employee

• Head of communication

  • Sep 2015 - May 2017

  Marseille Area, France In the student company is was : - managing a team of 6 communication officers - planning and implementation of communication and marketing strategies - Creation of graphical supports and prototyping of products (Photoshop, Illustrator) - redefinition of website guidelines (Wix) - animating social networks