Ryan Schwenn
Marketing Automation Manager at UW-Madison, Division of Information Technology (DoIT)- Claim this Profile
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Bio
Credentials
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GDPR Compliance: Essential Training
LinkedInJul, 2021- Nov, 2024 -
Six Sigma Yellow Belt
Wisconsin School of BusinessMar, 2017- Nov, 2024 -
ClickDimensions
ClickDimensionsOct, 2018- Nov, 2024
Experience
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UW-Madison Division of Information Technology (DoIT)
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Automation Manager
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Aug 2022 - Present
Plans, schedules, and monitors day to day operational, financial, and service delivery activities forcomplex and strategically significant information technology services. Facilitates customer andstakeholder communications to ensure business requirements are met according to customer needsand requests. May participate in the performance management process for unit employees.- Assists in the development of strategic planning initiatives and unit objectives for complexand strategically significant information technology services.- Plans and directs the day-to-day operational activities for service development,implementation, and maintenance of assigned services and projects.- Proposes, develops, and implements unit operational policies and procedures to align withunit strategies and objectives.- Assists with the development and monitoring of the unit budget.- Serves as the primary liaison to service vendors and stakeholders regarding serviceupdates, offerings, issues, and concerns. Show less
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Marketing Automation Administrator
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Jan 2022 - Aug 2022
• Help more than 130 user groups succeed in Oracle Eloqua by leading training, troubleshooting, and providing guidance on standards and best practices.• Support units across the university in all facets of Eloqua, including marketing automation, custom data objects, dynamic content, campaigns, and programs.• Created on-boarding program, all internal and external training documentation, and supporting websites.
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UW-Madison Continuing Studies
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United States
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Higher Education
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1 - 100 Employee
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Marketing Automation Administrator
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Oct 2021 - Jan 2022
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Wisconsin School of Business
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United States
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Higher Education
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200 - 300 Employee
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Operations Manager
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Nov 2015 - Oct 2021
Design and execute marketing automations using Microsoft CRM and ClickDimensions. Assist prospective students and applicants with MBA application questions. Manage and deploy timely communication to in progress applicants and newly admitted students. Address problems or complaints in a professional and timely manner, bringing in the appropriate level of management and expertise as required. Train and supervise Project Assistant(s) who will assist with application processing. Document and maintain Program Office processes and provide training to new Admissions employees and Project Assistants. Document clerical/administrative work instructions clearly so that application materials handled by Project Assistants are dealt with in a consistent manner.Communicate regularly with Center directors and staff regarding prospective student status, application process, providing ongoing training on tools and processes.Serve as a subject matter expert (SME) in the Admissions processes for the PO staff, PA team, Center Staff and current and prospective students. Provide oversight of the administrative aspects of the admissions process, ensuring timelines are met, daily/weekly/monthly metrics are reported and applications are processed in a timely manner. Utilize business systems to perform data entry, data correction, workflow routing, and daily processing related to admissions application processing and recruitment functions. Connect a functional understanding of admissions and recruitment operations with the technical capabilities of multiple software applications used by the school and the university (e.g., Hobsons Apply Yourself, MS Dynamics CRM, PeopleSoft Campus Solutions (SIS), SiteCore CMS, BuckyNet, and the School of Business web based application system). Troubleshoot and resolve system issues within the School of Business web application system, SIS, Apply Yourself, BuckyNet, and MS Dynamics CRM. Show less
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Amazon
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United States
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Software Development
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700 & Above Employee
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Part-Time Campus Associate
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Apr 2019 - May 2021
Received Associate of the Month - July 2019, November 2020 Maintain morale of the team through customer-obsessed leadership Open and close the store and cover leadership responsibilities Receiving, picking, and random stowing of packages Assist customers and problem-solve scenarios such as missing and/or damaged packages Manage the package flow from the point it is received at the CPP to customer pick-up Check customers in at the Assisted Pickup Desk Help maintain a clean and organized workspace Show less
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University of Wisconsin-Madison
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Higher Education
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700 & Above Employee
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Operations and Technical Specialist
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May 2013 - Nov 2015
Serve as the process analyst and functional lead for multiple software and database applications used in recruiting and admissions operations. Collaborate with technical staff in the school and across campus to analyze, test, and implement new software applications for recruitment tracking, application processing, student information, and customer relationship management.Analyze, test, and integrate ongoing software modifications and upgrades into business processes. Troubleshoot and resolve system issues within the School of Business web application system, SIS, Apply Yourself, and MS Dynamics CRM.Utilize business systems to perform data entry, data correction, workflow routing, and daily processing related to admissions application processing and recruitment functions. Work with school and campus technical staff to develop, test, and maintain data import and export processes.Develop and maintain queries to extract data from the Apply Yourself database, MS Dynamics CRM, the School of Business application system, and PeopleSoft-SIS. Work with technical staff to develop admissions and recruitment reports, data views, and dashboards in MS Dynamics CRM. Show less
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IS Technical Professional
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Sep 2011 - May 2013
Provide technical expertise and support for the PeopleSoft HRS System. Develop and maintain PeopleSoft applications, including performance tuning, troubleshooting, ongoing maintenance and the resolution of system issues. Develop strong relationships within the UW System Service Center to effectively troubleshoot problems and recommend affective solutions. Work with UW System Service Center to define the scope of business needs and translate processes into detailed functional requirements and/or technical design specifications. Design, code and unit test complex projects. Develop and maintain integration between PeopleSoft HRS and internal/external applications. Show less
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American Family Insurance
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United States
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Insurance
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700 & Above Employee
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Technical Specialist
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Mar 2011 - Sep 2011
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Kohl's
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United States
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Retail
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700 & Above Employee
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Technical Specialist
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Sep 2010 - Mar 2011
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Geek Squad
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IT Services and IT Consulting
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700 & Above Employee
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Counter Intelligence Agent
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Mar 2008 - Sep 2010
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Blockbuster
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United States
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Retail
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700 & Above Employee
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Manager
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Aug 2003 - Mar 2008
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Education
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University of Wisconsin-Whitewater
Bachelor of Business Administration (BBA), Information Systems -
McFarland High School