Director Customer Marketing & Advocacy

• Jun 2021 - Present

-Directed customer segmentation and automation life cycle strategies that promoted adoption, renewals, advocacy, and upsell opportunities -Onboarded software (Influitive) and led the development of a scalable customer advocacy community providing opportunities to increase the organizational knowledge of our target consumers -Influenced 3rd party reviews and increased the average star rating from zero to 4.75 across four review platforms including G2 and Trustpilot -Designed a customer training academy to increase adoption -Collaborated with customer success, product, marketing, and technology teams to deliver customer-generated content, beta-testers, and peer-to-peer mentors -Championed the drive for increased business scrutiny into customer retention practices with customer-obsessed leadership -Researched key client personas and uncovered the needs and tensions within the customer journey to improve the experience

Content Marketing Manager – Retention Marketing

• Oct 2020 - Jun 2021

eCommerce Product Marketing Manager

• Dec 2015 - Oct 2020

-Managed digital marketing / SEM strategies and demand generation for a multi-million dollar portfolio, accountable for B2C eCommerce sales and marketing goals, and KPIs-JIRA Scrum Project Manager for paid media campaign B2B MQL generation-Developed clear and thorough project plans, detailing internal tasks, effective channel metrics, sales forecasts, and department budgets-Grew product revenue by 18% in twelve months-Identified website optimizations and increased the average store net promoter score 5%-Managed internal, cross-functional global teams, and vendor and agency relations-Delivered results using Agile methodologies-Communicated strategy, business plans, and quarterly results to C-suite

Founder / Content Editorial

• Jan 2013 - Aug 2017

-Built an entrepreneurial brand and launched a news and entertainment website -Managed social media marketing, increased Facebook likes 78% and Twitter engagement rate 15% in twelve months -Increased web traffic 25% in twelve months -Supported an efficient SEM/SEO strategy -Curated long tail content creation and audience growth strategies -Created web and blog content, press releases, and social media posts, and conducted interviews -Maintained CMS and basic HTML -Managed event logistics, vendor relationships, sponsorships, scheduled performers and speakers, promoted and tracked event attendees with Eventbrite -Recognized by Boston A List City Voter (powered by WGBH) as a top 5 local blog in 2014, acknowledged by 100.7 WZLX as a reliable source for information -Co-founded Boston Scene Party, a free community networking group that featured monthly e-board meet ups, seven public networking events, a year-long live performance residency and one 3-night live music pop up event at three separate location

Campaign Marketing & eCommerce Loyalty Program Manager

• Jan 2015 - Dec 2015

-Develop and deliver high-impact communication programs and marketing campaigns-Created annual promotional calendar-Developed best practices and company benchmarks for email marketing-Promoted from Senior Marketing Coordinator to Marketing Manager within twelve months-Increased channel revenue 7% in twelve months-Increased customer acquisition engagement rate 15% with the introduction of nurturing strategies-Interacted with client stakeholders to communicate project plans and reporting

eCommerce Loyalty Campaign Marketing Sr. Coordinator

• May 2013 - Jan 2015

Marketing Manager

• Nov 2009 - May 2013

-Managed a team of three -Managed customer acquisition and retention marketing strategies including paid social media, SEO, email marketing and direct mail -Created website, print, digital, social media and email content, newsletters collateral, press releases, brochures, and creative assets -Managed the Northeastern Internship program; hired and trained marketing interns every six months -Promoted from Marketing Coordinator to Marketing Manager within twelve months -Established a standardized process of communication to convey multi-channel marketing strategy and brand guidelines to be used by teams within multiple branch locations, creating a cohesive customer experience

Sales and Business Developement Associate

• May 2008 - May 2009

-Sales lead for health and surgical boutique with a focus on customer acquisition -Maintained customer accounts -Achieved monthly sales quota -Managed website updates, affiliate marketing program and email campaigns -Created website and digital newsletter content -Represented company at small and large-scale events -Sales lead for health and surgical boutique with a focus on customer acquisition -Maintained customer accounts -Achieved monthly sales quota -Managed website updates, affiliate marketing program and email campaigns -Created website and digital newsletter content -Represented company at small and large-scale events

Sales Account Associate

• Jan 2008 - May 2008

Radio sales, account management and social media management. Responsible for monthly B2B sales quota. On-site representative for marketing opportunities. Radio sales, account management and social media management. Responsible for monthly B2B sales quota. On-site representative for marketing opportunities.

eCommerce Associate

• Aug 2006 - Jan 2008

-Execute all site merchandising including updating assets, taxonomy and product listings with content management systems (CMS) -Created SEO-centric content, edited product photos with Adobe Photoshop -Provided client-facing customer service and sales support -Execute all site merchandising including updating assets, taxonomy and product listings with content management systems (CMS) -Created SEO-centric content, edited product photos with Adobe Photoshop -Provided client-facing customer service and sales support