Arden Franklyn
Brand Manager at ONE37pm- Claim this Profile
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Bio
Experience
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ONE37pm
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Brand Manager
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Oct 2021 - Present
I manage ONE37pm's basketball and football-inspired social media brand, BALLPLAYERS. My primary responsibilities include but aren't limited to, content creation and distribution, managing relationships, and building our community across various social media platforms. BALLPLAYERS has specifically accomplished the following over the past 18 months: - Amassed 750K+ followers on Instagram. - Generated 250+ million impressions between its Instagram, Threads, and TikTok channels. - Created BALLPLAYERS' Threads channel and reached 40K followers within its first month. - Worked with Foot Locker, Nike, PUMA, and Reebok on news announcements and content activations. - Launched a basketball playlist with music-streaming giant, Audiomack, that has 75K listens to date. - Became a credentialed media outlet that has covered events such as the NFL Draft, NBA All-Star Weekend, and McDonald's All-American Games. - Interviewed Hip-Hop and R&B legends/mainstays such as Jadakiss, Jermaine Dupri, Curren$y, Meek Mill, Jim Jones, Waka Flocka Flame, and Mario. Show less
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4$IDE
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Westchester County, New York, United States
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Founder
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Jan 2016 - Present
I am responsible for 4$IDE's efforts in creating and distributing content about Hip-Hop and R&B while overlooking its social media, marketing, and networking efforts. Currently, 4$IDE has exceeded five million views, launched its internship program, started a record label, and interviewed known artists and media personalities such as Fivio Foreign, Bas, Coi Leray, and Carl Lamarre. I am responsible for 4$IDE's efforts in creating and distributing content about Hip-Hop and R&B while overlooking its social media, marketing, and networking efforts. Currently, 4$IDE has exceeded five million views, launched its internship program, started a record label, and interviewed known artists and media personalities such as Fivio Foreign, Bas, Coi Leray, and Carl Lamarre.
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Billboard
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United States
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Book and Periodical Publishing
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200 - 300 Employee
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Hip-Hop Writer
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Mar 2021 - Apr 2022
I wrote about and interviewed known Hip-Hop and R&B acts and contributors such as the late Drakeo The Ruler, Kenny Mason, Young Bleu, Too Short, and The Smoker's Club. I wrote about and interviewed known Hip-Hop and R&B acts and contributors such as the late Drakeo The Ruler, Kenny Mason, Young Bleu, Too Short, and The Smoker's Club.
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FanDuel
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United States
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Entertainment Providers
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700 & Above Employee
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On Air Talent
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Nov 2020 - Oct 2021
I hosted and filmed social-media sports commentary videos/interviews and delivered advertisements that promote FanDuel services and partners. I hosted and filmed social-media sports commentary videos/interviews and delivered advertisements that promote FanDuel services and partners.
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#AST
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Westchester County, NY
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Lead Editor
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Jun 2010 - Oct 2021
#AST was an independent sports media outlet that covered high school, collegiate, and professional sports across the United States, specifically in the Northeast region. #AST exceeded over 15 million views and received credentials to cover events by the NBA, MLS, and several NCAA's Division One Basketball and Football leagues. #AST was an independent sports media outlet that covered high school, collegiate, and professional sports across the United States, specifically in the Northeast region. #AST exceeded over 15 million views and received credentials to cover events by the NBA, MLS, and several NCAA's Division One Basketball and Football leagues.
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SB Nation
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United States
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Online Audio and Video Media
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200 - 300 Employee
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Writer
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Nov 2018 - Sep 2020
I wrote and released weekly content about the NBA G-League's Westchester Knicks that ranged from game recaps to exclusive interviews, on SB Nation's NY Knicks site "Posting and Toasting." I kept similar responsibilities for what I did on their Big East Men's Basketball website, "Big East Coast Bias." I wrote and released weekly content about the NBA G-League's Westchester Knicks that ranged from game recaps to exclusive interviews, on SB Nation's NY Knicks site "Posting and Toasting." I kept similar responsibilities for what I did on their Big East Men's Basketball website, "Big East Coast Bias."
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USA TODAY Sports Media Group
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United States
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Online Audio and Video Media
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100 - 200 Employee
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Writer
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Apr 2017 - Jan 2020
Every week during the NFL's regular season, I wrote Indianapolis Colts game preview and recaps on their ColtsWire website. Once in a while, I would write an op-ed on any big Colts-related news (Andrew Luck's retirement, the team's highest draft picks, etc.) Every week during the NFL's regular season, I wrote Indianapolis Colts game preview and recaps on their ColtsWire website. Once in a while, I would write an op-ed on any big Colts-related news (Andrew Luck's retirement, the team's highest draft picks, etc.)
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