Product Owner

• May 2023 - Present

Senior Product Manager

• Jan 2023 - Apr 2023

Product Manager

• Nov 2020 - Jan 2023

1. Worked with a team of 9 - full-stack developers, UX/UI designers, sales, and support to enhance Freshworks CRM capabilities focused on Martech stack - Freshmarketer2. Launched plan usage dashboard - Adoption rate of 79% among paid users3. Designed a Marketing contacts monetization model in customer journeys that increased total revenue by ~Euro 450,000 (2022)4. Implemented hyper-personalized marketing playbooks - 26% reduction in time taken to create a marketing campaign5. Built Account-based segmentation that help win mid-market customers6. Improved product onboarding - resulted in a 12% increase in feature adoption during the trial (2021)7. Defined and created a feature adoption dashboard in Heap Analytics to track adoption metrics8. Collaborated closely with GTM teams to improve product adoption and NPS score Show less

Markerting Operations & Automation Specialist

• Mar 2019 - Oct 2020

1. Freshdesk Upsell CampaignSolely owned the automation setup and campaign framework that generated over Euro 2 Million ARR of expansion revenue in 1 year by running free to paid upsell campaigns.2. Project-managed implementation of marketing automation suite (Freshmarketer) within Freshworks- 1.8 Million contacts, 9 different product integration, real-time data sync, scaled the system to support up to 25000 API calls per hour, and completed the project in 44 working days with zero downtime Show less

Marketing Operations Associate

• May 2017 - Mar 2019

Owned Freshworks Marketing automation- Achieved product event-based email journeys for users, which improved email open rates by 16% due to relevancy - Increased Freshdesk demo signup rate by 36% with personalized AB testing- Introduced a failsafe mechanism to all our user automation systems which brought down automation failure by 13%- Conducted multiple CRO (Conversion rate optimization) activities for the Freshdesk website to increase sign-up conversion

Junior Digital Strategist

• Feb 2016 - May 2017

1. Devised and project managed 3 Web-apps development 2. Managed over 6 client campaigns and their reporting for ads spends 1. Devised and project managed 3 Web-apps development 2. Managed over 6 client campaigns and their reporting for ads spends

Trainee - Data Research Analyst

• Jun 2015 - Jan 2016

Management Trainee - College Internship

• Apr 2014 - Aug 2014

- Product Implementation - Relationship management - Product Implementation - Relationship management