Experience

Braille Battery

• United States
• Motor Vehicle Parts Manufacturing
• 1 - 100 Employee

• Business Development Manager - North America

  • May 2023 - Present

  Braille Battery: Lightweight lithium & AGM Batteries for race and street cars. Designed, built, and tested in the USA. As their new Business Development Manager for North America, I will strive to support, help, and train their hundreds of existing customers and distributors. New growth will come from adding new distributors who seek the highest quality batteries. Braille Battery: Lightweight lithium & AGM Batteries for race and street cars. Designed, built, and tested in the USA. As their new Business Development Manager for North America, I will strive to support, help, and train their hundreds of existing customers and distributors. New growth will come from adding new distributors who seek the highest quality batteries.



Race Sport Lighting

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• National Sales Manager (US and Canada)

  • Jun 2016 - May 2023

  Race Sport Lighting is your premier one-stop supplier for the PowerSport, Motorcycle, Marine Dealers, Farm Equipment and Heavy Duty Truck Industries. We offer both LED and HID Lighting and Accessories!Race Sport Lighting offers the best is LED Lighting with a Lifetime Warranty and same day shipping from our huge warehouse in Ringwood, Illinois. As National Sales Manager I am growing our independent representative network and distributors in the US and Canada. Race Sport Lighting — The Brand The Professionals Use. Show less

• New Account Development Manager

  • Jun 2022 - Dec 2022

  Transitioned from National Sales Manager to New Account Development Manager with Race Sport Lighting. Opened new accounts with Advance Auto Parts, Bass Pro Shops, Northern Tool, Cabela's in Canada, plus more.



Quake LED

• Lakewood, Colorado

• National Sales Manager/Trainer/CRM Specialist

  • Sep 2014 - May 2016

  Manufacturer of LED Lighting used by off-road enthusiasts. This is a start-up company seeking to set up a National Sales Team. See www.quakeled.com This includes LED Lighting for motorcycles, Jeeps, trucks, ATV's, and dirt bikes. We turn darkness into daylight. Had the huge challenge of setting up a National Sales Team within 6 months. I focused on finding independent representatives who were strong, and self motivated. Then, I got out of their way. I supported them by training and providing the tools they needed in the field. I made sure every victory (new accounts) they made, was their victory. Resulted in 23 new representatives covering the entire US. Show less



DrillSpot

• Boulder, Colorado

• Sales Manager/Operations Manager

  • Feb 2012 - Jul 2014

  Wholesale of supplies to solar installers in the greater Denver/Boulder area. I was brought in to be this tech companies first sales manager, but I ended up being their Operations Manager doing marketing, sales, and training their inside customer service team. Involved selling MRO products to businesses using solution selling principles. * Cold calling using original ideas to bypass the gatekeeper and find the decision maker! (ask me how this was done) * Added 37 new accounts in my 2+ years at Drillspot. * Used CRM programs to bring discipline to the sales process. * I was charged with developing company wide strategies, techniques, and processes. Moved on when company decided they could not afford to have a stocking warehouse, and wanted to go back to being an internet only company. A short time later I became the National Sales Manager for Quake LED. Show less



Aim Supply/Ace Tool Co.

• Aurora, Colorado

• General Manager

  • Sep 2010 - Jan 2012

  Distributor of Electrical, Auto Parts, Tools, and Production supplies sold to manufactures, fleets, and auto parts stores, federal and state governments. Had a 20,000 sq ft warehouse and Sales Office in Denver. I was brought on board to retrain the Sales Team to call on new markets. • Total responsibility to forecast and control expenses for my Region and providing valuable reports and feedback to the Corporate Headquarters in Florida. • Mentored outside sales team to discover that price was not the ultimate sale criteria – value added services were more important. Created a change of attitude by the three “old school” sales people. • Spent two weeks learning company philosophy and goals at Corporate Office, before heading back to Denver where I developed and implemented a ground up strategy using CRM process driven sales techniques. Resulted in discipline and step-by-step selling by our Sales Team. • Outside sales staff would leave our catalog without seeing the decision maker when cold calling. I started a new rule saying you could leave a catalog only if they turned pages with the decision maker. Resulted in faster adoption and friendship with new prospect! • Outside sales staff needed more talking points when doing cold calls. I started them carrying actual sample products with them in their car! Increased immediate sales with new prospects, as the sales person could now do a “show and tell”. • Outside sales people were too focused on landing big accounts where competition was strong. Encouraged and showed them how to go after small/medium accounts by providing free samples for testing, and loosening credit rules. Resulted in landing 45 new accounts in next 6 months. • Out of seven Branches, only Denver made the successful transition to small/Medium manufactures, therefore Company decided to go back to Auto parts stores only, and I decided to seek new adventures and challenges! Show less



JHB International

• Denver, Colorado

• National Sales Manager

  • Apr 2002 - May 2010

  Since 1969, with over 100 employees, JHB International sells wholesale accessories to retail yarn, fabric and bead stores. Over 2000 retail accounts in the United States plus large national chains such as JoAnn's, Michaels, and Hobby Lobby. My division (retail accounts) accounted for 8 million dollars in yearly sales (with 5% to 20% yearly increases). • Worked with an "inventor" who adapted our products for new markets, resulting in opening 52 new wholesale accounts in the first 18 months. • Converted our direct mail advertising campaign to an Internet newsletter saving the company over $15,000 in yearly mailing costs. • Hired, trained, and managed a team of 25 field sales representatives based around the country. Each sales rep had different personalities and their own set of strengths and weaknesses. I would allow each Rep to run their own territory and encouraged them in what they did best. Since they were straight commission, I had to use techniques aimed at encouragement, pride, and success. • Broke sales records at Trade Shows by 16% increase over previous year by implementing new display techniques. (Moved display from back of booth to front of booth, allowing customers to see products without leaving aisle) • I established a "key accounts" list to make them feel special to the Company. Rewarded key accounts with window decals for their stores, attention at Trade Shows, and special recognition each time they ordered. This built loyalty among these important customers, because they could always go to the competition if we took them for granted. • Changed 20-year-old system where new leads were not sent to sales people for over 10 days. New system sent out leads to sales people with 36 hours of lead being obtained, resulting in new customers at a faster rate. Prospects were contacted quicker and converted into customers. Show less



Metalcraft

• Representative

  • 1995 - 2005