J.V. Salumbides
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Bio
Andrew Steiner
When it comes to digital marketing, J.V. is the complete package. He’s a natural, approachable leader, an excellent manager, and a great mentor. He has the ability to relate to both co-workers and clients, casually, but communicating complex analytical data in a clear and concise way that inspires the desired result. Relentlessly focused on delivering KPI goals, he leads the charge by immersing in the nuances of marketing initiatives, challenging assumptions, and thereby executes successful digital strategies. He’s adept at reading a situation and devising a well-designed solution that’s agreeable to all parties. Formidably analytical and creative, J.V. can guide media analysts to uncover new learnings and then distil them into a creative direction to the design team. He is a great mentor to his team with natural teaching ability and the unique ability to explain the most complicated things in a simple, digestible manner. I can't think of a challenge he didn't meet or a problem he didn't solve in the time we worked together - and he always made it look easy! It’s a true pleasure to work with him.
Jessie Mamey
I have worked with J.V. for many years, first at Integrated Media Solutions and then again at WebMetro. While our relationship has evolved numerous times over the years, J.V. has consistently demonstrated a rich media experience and leveraged his background to develop well-thought out media strategies that are both diverse and integrated. J.V. is a superior people manager and operations marketing leader. He maintains laser focus on the end goal and is superior at adjusting for unforeseen issues and roadblocks. Through his candid and constructive leadership style, J.V. earns the trust and loyalty of the people he manages. He compels people to want to work hard for him. Overall, J.V. has the combined media management experience coupled with excellent people and operations management skills that would be a valuable asset to any organization. I highly recommend J.V.
Michael D. Perkins
Working with JV has been one of the more enjoyable professional experiences I've had while working at WebMetro. As one of the few people I would consider a mentor, his skills in business management, and communications are top notch. His organizational abilities allow him to lead complex initiatives by employing a methodical approach exhibited by only those with a breadth of experience. His communication and presentation are clear and concise, enabling him to move projects ahead, and exceed client expectations. JV is a personable individual, with great interpersonal skills, allowing him to capture the trust and loyalty of his team, and making him an authoritative leader, not only in the online industry, but any industry. I highly recommend J.V. and I welcome the opportunity to work with him again in the future.
Andrew Steiner
When it comes to digital marketing, J.V. is the complete package. He’s a natural, approachable leader, an excellent manager, and a great mentor. He has the ability to relate to both co-workers and clients, casually, but communicating complex analytical data in a clear and concise way that inspires the desired result. Relentlessly focused on delivering KPI goals, he leads the charge by immersing in the nuances of marketing initiatives, challenging assumptions, and thereby executes successful digital strategies. He’s adept at reading a situation and devising a well-designed solution that’s agreeable to all parties. Formidably analytical and creative, J.V. can guide media analysts to uncover new learnings and then distil them into a creative direction to the design team. He is a great mentor to his team with natural teaching ability and the unique ability to explain the most complicated things in a simple, digestible manner. I can't think of a challenge he didn't meet or a problem he didn't solve in the time we worked together - and he always made it look easy! It’s a true pleasure to work with him.
Jessie Mamey
I have worked with J.V. for many years, first at Integrated Media Solutions and then again at WebMetro. While our relationship has evolved numerous times over the years, J.V. has consistently demonstrated a rich media experience and leveraged his background to develop well-thought out media strategies that are both diverse and integrated. J.V. is a superior people manager and operations marketing leader. He maintains laser focus on the end goal and is superior at adjusting for unforeseen issues and roadblocks. Through his candid and constructive leadership style, J.V. earns the trust and loyalty of the people he manages. He compels people to want to work hard for him. Overall, J.V. has the combined media management experience coupled with excellent people and operations management skills that would be a valuable asset to any organization. I highly recommend J.V.
Michael D. Perkins
Working with JV has been one of the more enjoyable professional experiences I've had while working at WebMetro. As one of the few people I would consider a mentor, his skills in business management, and communications are top notch. His organizational abilities allow him to lead complex initiatives by employing a methodical approach exhibited by only those with a breadth of experience. His communication and presentation are clear and concise, enabling him to move projects ahead, and exceed client expectations. JV is a personable individual, with great interpersonal skills, allowing him to capture the trust and loyalty of his team, and making him an authoritative leader, not only in the online industry, but any industry. I highly recommend J.V. and I welcome the opportunity to work with him again in the future.
Andrew Steiner
When it comes to digital marketing, J.V. is the complete package. He’s a natural, approachable leader, an excellent manager, and a great mentor. He has the ability to relate to both co-workers and clients, casually, but communicating complex analytical data in a clear and concise way that inspires the desired result. Relentlessly focused on delivering KPI goals, he leads the charge by immersing in the nuances of marketing initiatives, challenging assumptions, and thereby executes successful digital strategies. He’s adept at reading a situation and devising a well-designed solution that’s agreeable to all parties. Formidably analytical and creative, J.V. can guide media analysts to uncover new learnings and then distil them into a creative direction to the design team. He is a great mentor to his team with natural teaching ability and the unique ability to explain the most complicated things in a simple, digestible manner. I can't think of a challenge he didn't meet or a problem he didn't solve in the time we worked together - and he always made it look easy! It’s a true pleasure to work with him.
Jessie Mamey
I have worked with J.V. for many years, first at Integrated Media Solutions and then again at WebMetro. While our relationship has evolved numerous times over the years, J.V. has consistently demonstrated a rich media experience and leveraged his background to develop well-thought out media strategies that are both diverse and integrated. J.V. is a superior people manager and operations marketing leader. He maintains laser focus on the end goal and is superior at adjusting for unforeseen issues and roadblocks. Through his candid and constructive leadership style, J.V. earns the trust and loyalty of the people he manages. He compels people to want to work hard for him. Overall, J.V. has the combined media management experience coupled with excellent people and operations management skills that would be a valuable asset to any organization. I highly recommend J.V.
Michael D. Perkins
Working with JV has been one of the more enjoyable professional experiences I've had while working at WebMetro. As one of the few people I would consider a mentor, his skills in business management, and communications are top notch. His organizational abilities allow him to lead complex initiatives by employing a methodical approach exhibited by only those with a breadth of experience. His communication and presentation are clear and concise, enabling him to move projects ahead, and exceed client expectations. JV is a personable individual, with great interpersonal skills, allowing him to capture the trust and loyalty of his team, and making him an authoritative leader, not only in the online industry, but any industry. I highly recommend J.V. and I welcome the opportunity to work with him again in the future.
Andrew Steiner
When it comes to digital marketing, J.V. is the complete package. He’s a natural, approachable leader, an excellent manager, and a great mentor. He has the ability to relate to both co-workers and clients, casually, but communicating complex analytical data in a clear and concise way that inspires the desired result. Relentlessly focused on delivering KPI goals, he leads the charge by immersing in the nuances of marketing initiatives, challenging assumptions, and thereby executes successful digital strategies. He’s adept at reading a situation and devising a well-designed solution that’s agreeable to all parties. Formidably analytical and creative, J.V. can guide media analysts to uncover new learnings and then distil them into a creative direction to the design team. He is a great mentor to his team with natural teaching ability and the unique ability to explain the most complicated things in a simple, digestible manner. I can't think of a challenge he didn't meet or a problem he didn't solve in the time we worked together - and he always made it look easy! It’s a true pleasure to work with him.
Jessie Mamey
I have worked with J.V. for many years, first at Integrated Media Solutions and then again at WebMetro. While our relationship has evolved numerous times over the years, J.V. has consistently demonstrated a rich media experience and leveraged his background to develop well-thought out media strategies that are both diverse and integrated. J.V. is a superior people manager and operations marketing leader. He maintains laser focus on the end goal and is superior at adjusting for unforeseen issues and roadblocks. Through his candid and constructive leadership style, J.V. earns the trust and loyalty of the people he manages. He compels people to want to work hard for him. Overall, J.V. has the combined media management experience coupled with excellent people and operations management skills that would be a valuable asset to any organization. I highly recommend J.V.
Michael D. Perkins
Working with JV has been one of the more enjoyable professional experiences I've had while working at WebMetro. As one of the few people I would consider a mentor, his skills in business management, and communications are top notch. His organizational abilities allow him to lead complex initiatives by employing a methodical approach exhibited by only those with a breadth of experience. His communication and presentation are clear and concise, enabling him to move projects ahead, and exceed client expectations. JV is a personable individual, with great interpersonal skills, allowing him to capture the trust and loyalty of his team, and making him an authoritative leader, not only in the online industry, but any industry. I highly recommend J.V. and I welcome the opportunity to work with him again in the future.
Credentials
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DoubleClick Search Certification
DoubleClick
Experience
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160over90
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United States
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Advertising Services
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500 - 600 Employee
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Performance Marketing
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2022 - Present
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PaperChase Corp
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Marina del Rey, California, United States
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Owner
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2021 - 2022
• Fractional CMO and consultancy services for digital marketing media. • Specialize in simultaneously maximizing conversion volume and marketing cost efficiency. • Fractional CMO and consultancy services for digital marketing media. • Specialize in simultaneously maximizing conversion volume and marketing cost efficiency.
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Tapstone
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United States
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Advertising Services
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1 - 100 Employee
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Vice President, Client Strategy
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2015 - 2021
• Lead client management, media analysis, and strategy to maximize business growth. • Collaborate with media and creative teams to maximize profitability. • Align efforts of all key players to support the continuous evolution of client’s business. • Lead client management, media analysis, and strategy to maximize business growth. • Collaborate with media and creative teams to maximize profitability. • Align efforts of all key players to support the continuous evolution of client’s business.
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Revana Digital Performance Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Director, Enterprise Accounts
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2012 - 2014
• Oversaw digital media advertising for top tier enterprise clients, growing acquisition volume and ROI. • Led marketing managers, media partners/vendors, and creative teams. • Elevated staff skills, knowledge, and productivity. CLIENTS • J2Global (BtoB, SMB): Provider eFax and eVoice small business tools. • ProvoCraft (eCommerce): Maker of Cricut, the leading personal electronic cutting machine for crafting enthusiasts and creative DIY projects. • WellPoint (Healthcare,… Show more • Oversaw digital media advertising for top tier enterprise clients, growing acquisition volume and ROI. • Led marketing managers, media partners/vendors, and creative teams. • Elevated staff skills, knowledge, and productivity. CLIENTS • J2Global (BtoB, SMB): Provider eFax and eVoice small business tools. • ProvoCraft (eCommerce): Maker of Cricut, the leading personal electronic cutting machine for crafting enthusiasts and creative DIY projects. • WellPoint (Healthcare, Lead Generation): National healthcare provider. • Lexington Law (Credit Repair, Lead Generation): Credit repair services. SUCCESSES • Executed seasonal media strategies for healthcare client increasing conversion rates by 25%. • Implemented Display and Search retargeting strategies for SMB BtoB client resulting in a 10% sustained lift in conversion volume • Published Whitepaper on maximizing performance display marketing: http://tinyurl.com/l9e8k64. Show less • Oversaw digital media advertising for top tier enterprise clients, growing acquisition volume and ROI. • Led marketing managers, media partners/vendors, and creative teams. • Elevated staff skills, knowledge, and productivity. CLIENTS • J2Global (BtoB, SMB): Provider eFax and eVoice small business tools. • ProvoCraft (eCommerce): Maker of Cricut, the leading personal electronic cutting machine for crafting enthusiasts and creative DIY projects. • WellPoint (Healthcare,… Show more • Oversaw digital media advertising for top tier enterprise clients, growing acquisition volume and ROI. • Led marketing managers, media partners/vendors, and creative teams. • Elevated staff skills, knowledge, and productivity. CLIENTS • J2Global (BtoB, SMB): Provider eFax and eVoice small business tools. • ProvoCraft (eCommerce): Maker of Cricut, the leading personal electronic cutting machine for crafting enthusiasts and creative DIY projects. • WellPoint (Healthcare, Lead Generation): National healthcare provider. • Lexington Law (Credit Repair, Lead Generation): Credit repair services. SUCCESSES • Executed seasonal media strategies for healthcare client increasing conversion rates by 25%. • Implemented Display and Search retargeting strategies for SMB BtoB client resulting in a 10% sustained lift in conversion volume • Published Whitepaper on maximizing performance display marketing: http://tinyurl.com/l9e8k64. Show less
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MDC Partners
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United States
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Advertising Services
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100 - 200 Employee
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Director, Digital Marketing
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2006 - 2012
Integrated Media Solutions was acquired by MDC Partners in 2010. Supervised marketing managers, media partners/vendors, and creative teams. Elevate staff skills and knowledge. Increase revenues. CLIENTS • Meineke (Lead Gen, Automotive): International automotive repair chain. • Consumer Cellular (Cellular, Continuity): No contract plan cellular phone service provider. • ICON Fitness (Fitness, eCommerce): Maker of NordicTrack and ProForm exercise machines. • VNUS Medical… Show more Integrated Media Solutions was acquired by MDC Partners in 2010. Supervised marketing managers, media partners/vendors, and creative teams. Elevate staff skills and knowledge. Increase revenues. CLIENTS • Meineke (Lead Gen, Automotive): International automotive repair chain. • Consumer Cellular (Cellular, Continuity): No contract plan cellular phone service provider. • ICON Fitness (Fitness, eCommerce): Maker of NordicTrack and ProForm exercise machines. • VNUS Medical (Health & Beauty): Varicose vein treatment. • Medco Health Solutions (Healthcare): National healthcare provider. • United Healthcare (Healthcare): National healthcare provider. • Bath Fitter (Home Improvement): Bathroom remodeling chain. • Champion Window (Home Improvement): Home window replacement chain providing high quality energy efficient windows. • ChildFund (Non-Profit, Charity): International children’s charity. SUCCESSES • Integrated online media strategies with existing TV advertising thereby improving CPA efficiencies by over 25%. • Diversified and expanded client’s digital marketing media mix achieving annual sales volume increase of 100%. • Optimized email marketing programs to achieve a sustained increase in average sales order value of 300%. • Featured in Google Success Story Article: http://goo.gl/I2c6g. Show less Integrated Media Solutions was acquired by MDC Partners in 2010. Supervised marketing managers, media partners/vendors, and creative teams. Elevate staff skills and knowledge. Increase revenues. CLIENTS • Meineke (Lead Gen, Automotive): International automotive repair chain. • Consumer Cellular (Cellular, Continuity): No contract plan cellular phone service provider. • ICON Fitness (Fitness, eCommerce): Maker of NordicTrack and ProForm exercise machines. • VNUS Medical… Show more Integrated Media Solutions was acquired by MDC Partners in 2010. Supervised marketing managers, media partners/vendors, and creative teams. Elevate staff skills and knowledge. Increase revenues. CLIENTS • Meineke (Lead Gen, Automotive): International automotive repair chain. • Consumer Cellular (Cellular, Continuity): No contract plan cellular phone service provider. • ICON Fitness (Fitness, eCommerce): Maker of NordicTrack and ProForm exercise machines. • VNUS Medical (Health & Beauty): Varicose vein treatment. • Medco Health Solutions (Healthcare): National healthcare provider. • United Healthcare (Healthcare): National healthcare provider. • Bath Fitter (Home Improvement): Bathroom remodeling chain. • Champion Window (Home Improvement): Home window replacement chain providing high quality energy efficient windows. • ChildFund (Non-Profit, Charity): International children’s charity. SUCCESSES • Integrated online media strategies with existing TV advertising thereby improving CPA efficiencies by over 25%. • Diversified and expanded client’s digital marketing media mix achieving annual sales volume increase of 100%. • Optimized email marketing programs to achieve a sustained increase in average sales order value of 300%. • Featured in Google Success Story Article: http://goo.gl/I2c6g. Show less
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National Notary Association
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United States
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Non-profit Organizations
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700 & Above Employee
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Internet Marketing Department Manager
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2003 - 2006
• Oversaw all SEM, SEO, and CRM efforts. • Maximized staff productivity through effective leadership and organization. • Developed marketing management and production processes resulting in production increase of 70%. • Produced website site enhancements resulting in sustained revenue increase of 60%. • Built event triggered email strategies that increased email channel revenues ten times or 1,000%. • Oversaw all SEM, SEO, and CRM efforts. • Maximized staff productivity through effective leadership and organization. • Developed marketing management and production processes resulting in production increase of 70%. • Produced website site enhancements resulting in sustained revenue increase of 60%. • Built event triggered email strategies that increased email channel revenues ten times or 1,000%.
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Community
