Digital Marketing Specialist

• Jun 2019 - Present

Digital Marketing Specialist

• Jan 2017 - Jun 2019

• Managed SEO and SEM for 23 auto dealerships and 3 auto body shops. Increased conversions by hundreds of percent • Managed web analytics and improved conversion attribution and conversion tracking through Regular Expressions • Implemented Google Tag Manager on all dealership websites, and improved tracking of chat window clicks and other non-page loading conversions • Audited performance of third-party digital marketing campaigns, saved the company 10’s of thousands in fraudulent clicks and otherwise substandard digital marketing • Designed all aspects of email marketing campaigns, from creative, to coding, to database marketing • Increased conversions by 120% through micro-sites and landing pages for digital marketing campaigns • Created regional sales websites and websites for through Wordpress • Photographed products, wrote posts to create unique social media content. Increased engagement by up to 50% • Managed all company social media advertising, successfully increasing sales and lower cost per click by up to 90% • Created social media strategy guides and content best practices for the entire Auto Group • Analyzed phone records and email leads to produce content guide for blogging and other on-site SEO projects

Digital Marketing Specialist

• Jan 2014 - Jan 2017

• Directed the development of new web properties with an emphasis on SEO and digital marketing best practices • Worked closely with department managers to increase sales through carefully planned and executed online campaigns • Developed web content for blogs, social media, retail promotions while emphasizing SEO • Composed email marketing campaigns in MailChimp, and A/B tested to maximize conversion • Mastered several auto industry-specific CMS • Utilized Hootsuite to update all company social media accounts • Designed web graphics in Adobe Creative Suite • Managed all in-house SEM campaigns, and oversaw campaigns by third party vendors • Managed allocation of SEM budget, ensuring maximum ROI of ad spend • Created landing pages for SEM campaigns using HTML, CSS, and Wordpress • Optimized landing pages to maximize conversion rates • Oversaw Google Analytics for multiple web properties, producing reports for stakeholders Improved websites, SEM, and overall digital strategy based on Analytics data

SEO Specialist

• May 2013 - Dec 2013

• Optimized sites containing over 7000 pages• Used a wide range of SEO tools, including SEOMoz, SEMRush, WebCEO, Ahrefs, MajesticSEO• Managed off-site link builders and content creators• Researched, contacted, and submitted content to PR 8+ sites and obtained links• Used link building tools to automate the process of posting and harvesting links • Contributed articles on SEO to the company blog • Analyzed web traffic with Google Analytics and Clicky Web Analytics• Optimized sales funnels in Google Analytics for online retailers• Implemented Event Goals in Google Analytics to measure user engagement• Edited WordPress themes to improve search engine performance• Created weekly SEO reports tracking over 4000 keywords• Performed SEO audits for potential clients, including assessing Local SEO• Wrote and designed email autoresponder campaigns using Infusionsoft• Designed and optimized lead generating landing pages using Infusionsoft• A/B tested landing pages using Google Analytics

SEO Consultant

• Apr 2012 - Apr 2013

• Optimized all aspects of clients’ websites for excellent search engine rankings – images, page titles, meta descriptions, heading tags, content, link anchor text• Created Google+ Local Pages, optimized sites, and built up citations to get Local SEO rankings• Audited prospective clients’ sites and prepared reports on rankings, SEO, and inbound links• Researched, created, and managed PPC Campaigns in Google AdWords• Set up Goals in Google Analytics to measure ROI on AdWords campaigns• Created effective landing pages to maximize ROI for AdWords campaigns • Set up and managed professionally branded social media profiles for clients• Kept meticulous records of changes to clients’ sites, rankings, and keywords in Excel • Worked extensively with WordPress sites • Composed email marketing campaigns using Infusionsoft• Shot, lit, mic’ed, edited and embedded videos on the company site

Online Marketing Coordinator

• Sep 2011 - Apr 2012

• Coordinated e-commerce sites • Analyzed and prepared reports on web traffic, conversion, and ROI using OpenCart analytics• Reported on company AdWords campaigns• Contacted wholesalers in Vancouver to discuss pricing and shipping agreements• Created and maintained spreadsheets to keep track of leads and suppliers using Excel• Wrote sales copy and product descriptions for e-commerce sites• Researched and implemented SEO keywords and meta tags• Researched potential clients and made sales calls and emails• Communicated with printers to deliver client projects within budget

Marketer/Instructor

• Aug 2010 - Sep 2011

• Assisted with the layout and copy writing of print advertisements in InDesign and Photoshop• Contributed graphics to company website using Photoshop• Wrote blog entries to publicize the company and optimize for search engines• Met student booking agents to help sell company services• Took event photos and uploaded them to school social media profiles• Prepared reports and other necessary paperwork under very tight deadlines in Word, Excel, and Outlook• Planned school trips and activities, including booking tickets and hotel rooms, meeting with travel agency reps

Business Communications Program Coordinator

• Feb 2009 - Jun 2010

• Organized large student events, including venue selection, booking, and promotion• Coordinated efforts to get sponsorship from local businesses for school events• Improved sales by meeting with potential customers and student booking agents• Taught the Business Communications diploma course, including units on business writing and marketing • Organized large student events, including venue selection, booking, and promotion• Coordinated efforts to get sponsorship from local businesses for school events• Improved sales by meeting with potential customers and student booking agents• Taught the Business Communications diploma course, including units on business writing and marketing