Experience

Great State

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Lead Strategist

  • Nov 2022 - Present



Modern

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Digital Strategy Partner

  • Oct 2021 - Oct 2022

  Board member with operation and strategic responsibility across key areas of agency service delivery – strategy, digital & marketing technology. Focus on connecting client’s data, digital and marketing technology to create enhanced customer experiences. Key areas:● Client – strategic leadership and delivery of demand generation, GTM, digital and customer experience. Working with C Suite stakeholders to embed change and deliver growth across digital touchpoints. ● Leadership – direct management of service delivery teams focusing on employee experience and skills development● Service Development – building new agency services to expand capabilities and client retention.



Binary Spring

• United Kingdom
• Information Technology & Services

• Founder & Digital Consultant

  • Sep 2019 - Oct 2021

  Business owner and principal consultant providing digital transformation leadership to UK SMEs looking to drive performance across digital. Using a proprietary planning process we guide businesses along key digital journeys to improve customer experience, LTV and data utilisation. Key areas:Digital transformation - strategy & planning Platform Martech/CRM - lead client planning & vendor selectionDigital channels - strategy & measurement Business Strategy - Go to market planning Business owner and principal consultant providing digital transformation leadership to UK SMEs looking to drive performance across digital. Using a proprietary planning process we guide businesses along key digital journeys to improve customer experience, LTV and data utilisation. Key areas:Digital transformation - strategy & planning Platform Martech/CRM - lead client planning & vendor selectionDigital channels - strategy & measurement Business Strategy - Go to market planning



Mr B & Friends

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Strategy Director

  • Apr 2018 - Dec 2019

  Leading the digital offering of Bristol's top brand agency and working across all our clients to achieve their digital ambition.Key areas of responsibility:# Member of the agencies senior leadership team# P + L management# Team leadership and line management - UX, DEV, DevOps, DPM, UI# Lead on all digital client relationships and projects# Lead on all digital planning activity # External PR and thought leadership# Driving organisational change - within and externally with clients



Prophecy Unlimited (Previously EMO Unlimited)

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Digital Performance

  • May 2017 - Mar 2018

• Head of Digital

  • Oct 2015 - May 2017

  Leading a 15 strong integrated team across development, digital media and project management I am responsible to strategic direction of the agencies digital delivery across all our clients. Over the last 2 years I have managed a digital transformation programme including in-sourcing all aspects of the agencies product offering to a new internal team, integration front-end development and creative teams and moving the agency into an agile process.

• Head of Digital Engagement

  • Jan 2014 - Sep 2015

• Digital Engagement Manager

  • Apr 2013 - Apr 2014

  Supporting a wide range of clients with large networks, to develop and deploy on-line engagement campaigns and programmes. Ranging from paid search to specialist display activity, my team works with national brand managers to deliver measurable results across all digital devices and platforms.

• Search Manager

  • Oct 2011 - Mar 2014

  Managing the delivery of PPC campaigns across Europe for Automotive and Retail clients, my role at EMO allows me to work with an excellent team of PPC professionals and with leading brands in the UK market.



equimedia

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Search Manager

  • Aug 2011 - Oct 2011

  Working with our successful search planners, I ensure that out clients receive the best levels of service and ROI whilst keeping our practices in line with current techniques and technologies. Working with our successful search planners, I ensure that out clients receive the best levels of service and ROI whilst keeping our practices in line with current techniques and technologies.



Play.com

• Online Commercial Executive

  • Mar 2010 - Jun 2011

  Responsable for Online Marketing and SEO for 2 Ecommerce websites within the Sports and Beauty sectors Responsable for Online Marketing and SEO for 2 Ecommerce websites within the Sports and Beauty sectors



Cambridge Regional College

• United Kingdom
• Education Administration Programs
• 400 - 500 Employee

• E Business Development Manager

  • Aug 2008 - Mar 2010

  Tasked with developing the online marketing for comercial services at CRC. Developed new service website and CRM system Tasked with developing the online marketing for comercial services at CRC. Developed new service website and CRM system



F10 Designs

• Owner

  • Mar 2005 - Mar 2010

  Supported local Cambridge Businesses with digital engagement strategy including web presence, digital point of sale systems and online lead generation. Supported local Cambridge Businesses with digital engagement strategy including web presence, digital point of sale systems and online lead generation.