Laura J. DeLena
Marketing Analytics Manager at H.O. Penn Machinery, Inc.- Claim this Profile
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Bio
Patricia Bedard
Laura is one of those rare people who combines a deep expertise in complex subjects and the ability to effectively translate that complexity in a clear and straightforward manner. I had the pleasure of working with Laura during the design and implementation of the Centralized Exposure Testing system at MBIA. Her subject matter expertise in the analysis of counterparty risk and in the intricacies of regulatory compliance in the municipal bond insurance business were the foundation that my team of software developers relied and built on, and her willingness to take the time to educate and guide her IT colleagues ensured the success of the project. Laura’s enthusiasm, confidence, determination and team spirit make her a great person to work with, and I strongly recommend her.
Huriya M.
I had a pleasure of working with Laura on many IT projects at MBIA. Laura is exceptionally talented, easy to work with and a team player. Her attention to details and analytical skills always helped the projects. She brought a lot of energy to the team and made sure all the loose end were addressed in the most efficient manner. She would be a true asset for any team
Patricia Bedard
Laura is one of those rare people who combines a deep expertise in complex subjects and the ability to effectively translate that complexity in a clear and straightforward manner. I had the pleasure of working with Laura during the design and implementation of the Centralized Exposure Testing system at MBIA. Her subject matter expertise in the analysis of counterparty risk and in the intricacies of regulatory compliance in the municipal bond insurance business were the foundation that my team of software developers relied and built on, and her willingness to take the time to educate and guide her IT colleagues ensured the success of the project. Laura’s enthusiasm, confidence, determination and team spirit make her a great person to work with, and I strongly recommend her.
Huriya M.
I had a pleasure of working with Laura on many IT projects at MBIA. Laura is exceptionally talented, easy to work with and a team player. Her attention to details and analytical skills always helped the projects. She brought a lot of energy to the team and made sure all the loose end were addressed in the most efficient manner. She would be a true asset for any team
Patricia Bedard
Laura is one of those rare people who combines a deep expertise in complex subjects and the ability to effectively translate that complexity in a clear and straightforward manner. I had the pleasure of working with Laura during the design and implementation of the Centralized Exposure Testing system at MBIA. Her subject matter expertise in the analysis of counterparty risk and in the intricacies of regulatory compliance in the municipal bond insurance business were the foundation that my team of software developers relied and built on, and her willingness to take the time to educate and guide her IT colleagues ensured the success of the project. Laura’s enthusiasm, confidence, determination and team spirit make her a great person to work with, and I strongly recommend her.
Huriya M.
I had a pleasure of working with Laura on many IT projects at MBIA. Laura is exceptionally talented, easy to work with and a team player. Her attention to details and analytical skills always helped the projects. She brought a lot of energy to the team and made sure all the loose end were addressed in the most efficient manner. She would be a true asset for any team
Patricia Bedard
Laura is one of those rare people who combines a deep expertise in complex subjects and the ability to effectively translate that complexity in a clear and straightforward manner. I had the pleasure of working with Laura during the design and implementation of the Centralized Exposure Testing system at MBIA. Her subject matter expertise in the analysis of counterparty risk and in the intricacies of regulatory compliance in the municipal bond insurance business were the foundation that my team of software developers relied and built on, and her willingness to take the time to educate and guide her IT colleagues ensured the success of the project. Laura’s enthusiasm, confidence, determination and team spirit make her a great person to work with, and I strongly recommend her.
Huriya M.
I had a pleasure of working with Laura on many IT projects at MBIA. Laura is exceptionally talented, easy to work with and a team player. Her attention to details and analytical skills always helped the projects. She brought a lot of energy to the team and made sure all the loose end were addressed in the most efficient manner. She would be a true asset for any team
Experience
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H.O. Penn Machinery, Inc.
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United States
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Machinery Manufacturing
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200 - 300 Employee
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Marketing Analytics Manager
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Sep 2018 - Present
Provide insight and guidance to Senior Management through various analytics that identify trends and anomalies in the business, areas of growth, and areas of interest or concern. All work is presented through clear concise presentations and reports. My predictive modelling and analytics work provides simulations of forward looking trends based on historical data, economic outlook, and other modelling tools; This analysis aids in the formation of the Company’s annual business plan, ongoing inventory forecasting, and market share participation and predictions, used for reaching benchmarks. Created A.L.I.C.E., a user friendly interactive Excel based customer gross profit interface tool that calculates key customer profile data at a glance. Created F.B.I. Leads, a Frequency Buy Indicator model that predicts customer spending; Also created other product level interactive gross profit reporting. Various studies are conducted to analyze key areas within the business including those related to market share (competitor analysis), territory coverage, and customer profitability, to name a few. All work is presented in a comprehensible format that includes an outline of approach, the findings, conclusions, and suggestions/follow-up. The creation of key standardized reporting for Senior Management and the Sales Team, in the form of both formal reports and informal dashboards, ensures consistency throughout the organization in the knowledge of the industry and in-house activity; Analytics and reporting also highlights any actionable changes needed to achieve company goals. Data quality issues and system issues identified are documented and solved. Also, create regular processes with documentation for standard operating procedures. Advanced Excel, Tableau, and IBM Cognos Analytics are the primary tools used to perform this job. Show less
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Senior Marketing Data Analyst
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Dec 2015 - Present
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MBIA
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Financial Services
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100 - 200 Employee
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Vice President, Risk Management/Portfolio Reporting
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Sep 1985 - Mar 2015
Accomplished with a successful record supporting corporate growth through strategic innovation related to data analytics, business processes and the design of databases with high level internal and external reporting. Expertise in portfolio data analysis and data mining is used to identify trends and data anomalies which have resulted in highly informative reporting, data integrity, and improved processes. Led many successful initiatives as key Business Analyst to design and develop new [Oracle] databases and dashboards bridging business users and IT staff. Monitored and reported on large portfolios for regulatory compliance. Significant management experience. Show less
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