Head of digital sales & marketing

• Aug 2022 - Present

Jury member

• Dec 2021 - Present

Category: Digital Value Proposition Category: Digital Value Proposition

Member of the board- Danish Ecommerce Awards at Dansk Erhverv

• Feb 2021 - Present

Part of the Jury to nominate an award for the best Ecommerce case and best Ecommerce APP Part of the Jury to nominate an award for the best Ecommerce case and best Ecommerce APP

Senior Ecommerce & Sales Manager

• Dec 2021 - Aug 2022

Head of Ecommerce & digital

• Nov 2018 - Nov 2021

Part of Fitness World Extended Management Team. Responsible for Fitness Worlds' digital platforms, eCommerce, content, and communication across channels. I am managing a team of eight skilled marketing professionals. + 480.000 Members at Fitness World, +24 Mio. visits in 179 gyms (retail) + 1,2 Mio. downloads of the APP and 4,4 in the app store rating +500.000 fans on SoMe across 179 local sites on Facebook and Instagram. Results AWARD 2019 GULD Customer Experience… Show more Part of Fitness World Extended Management Team. Responsible for Fitness Worlds' digital platforms, eCommerce, content, and communication across channels. I am managing a team of eight skilled marketing professionals. + 480.000 Members at Fitness World, +24 Mio. visits in 179 gyms (retail) + 1,2 Mio. downloads of the APP and 4,4 in the app store rating +500.000 fans on SoMe across 179 local sites on Facebook and Instagram. Results AWARD 2019 GULD Customer Experience, Danish Digital Award AWARD 2020 Best eCommerce APP, Dansk Erhverv og digital handel AWARD 2020 Shortlisted, Digital Activation, Danish Digital Award Show less Part of Fitness World Extended Management Team. Responsible for Fitness Worlds' digital platforms, eCommerce, content, and communication across channels. I am managing a team of eight skilled marketing professionals. + 480.000 Members at Fitness World, +24 Mio. visits in 179 gyms (retail) + 1,2 Mio. downloads of the APP and 4,4 in the app store rating +500.000 fans on SoMe across 179 local sites on Facebook and Instagram. Results AWARD 2019 GULD Customer Experience… Show more Part of Fitness World Extended Management Team. Responsible for Fitness Worlds' digital platforms, eCommerce, content, and communication across channels. I am managing a team of eight skilled marketing professionals. + 480.000 Members at Fitness World, +24 Mio. visits in 179 gyms (retail) + 1,2 Mio. downloads of the APP and 4,4 in the app store rating +500.000 fans on SoMe across 179 local sites on Facebook and Instagram. Results AWARD 2019 GULD Customer Experience, Danish Digital Award AWARD 2020 Best eCommerce APP, Dansk Erhverv og digital handel AWARD 2020 Shortlisted, Digital Activation, Danish Digital Award Show less

Keynote Speaker: App and Customer experience

• Oct 2019 - Oct 2019

Brand Activation Manager

• Feb 2017 - Oct 2018

Responsible for sponsorship, events, and commercial partnership, retention, digital campaigns, customer experience, minimizing churn, and improving Net Promoter Score. Secondary to generate leads for the business and tap into new target groups. Acquisitions strategies 1,3 Mio. Households. Executing 360 campaigns thru 43 YouSee Stores (retail) CRM database +900,000. YouSee Music streaming platform and YouSee streaming/FlowTv Areas: Budgeting and contracts, concept development… Show more Responsible for sponsorship, events, and commercial partnership, retention, digital campaigns, customer experience, minimizing churn, and improving Net Promoter Score. Secondary to generate leads for the business and tap into new target groups. Acquisitions strategies 1,3 Mio. Households. Executing 360 campaigns thru 43 YouSee Stores (retail) CRM database +900,000. YouSee Music streaming platform and YouSee streaming/FlowTv Areas: Budgeting and contracts, concept development, stakeholder managment, campaigns and integrated comms, negotiating, content development, landingpages, working with agencies, pitch new ideas. create earned media thru PR, identify partnerships & projects, project mangement Partnerships - Universal Music Group and Cophagen Live at YouSee Live engaging +15.000 customers at Royal Arena. (line-up: Rasmus Seebach, Tina Dickow, Mads Langer, Medina and as host: Anders Breinholt) - Grøn Koncert +250.000 guests in 7 seven different festivals creating a new stage for UpComing artist called fra "grøn til GRØN". Creating a documentary with Mastiff aired on streamning and flow TV. - YouSee eSportligaen with DGI, Dansk Firmaidræt, Ungdomsringen. EAV + 3 mio. in PR coverage and live from TV2 News. The finale was held in municipal at Odense Rådhus togheter with the Mayor. - DBU and the world's first eSport soccer school. Results AWARD: 2019 Bronze, European Sponsorship Association; YouSee eSportligaen AWARD 2019 GRANDPRIX SPOT ON ACTIVATION AWARD; YouSee eSportligaen AWARD 2019 Best content Q4, YouTube Award - "Mærk musikken" Show less Responsible for sponsorship, events, and commercial partnership, retention, digital campaigns, customer experience, minimizing churn, and improving Net Promoter Score. Secondary to generate leads for the business and tap into new target groups. Acquisitions strategies 1,3 Mio. Households. Executing 360 campaigns thru 43 YouSee Stores (retail) CRM database +900,000. YouSee Music streaming platform and YouSee streaming/FlowTv Areas: Budgeting and contracts, concept development… Show more Responsible for sponsorship, events, and commercial partnership, retention, digital campaigns, customer experience, minimizing churn, and improving Net Promoter Score. Secondary to generate leads for the business and tap into new target groups. Acquisitions strategies 1,3 Mio. Households. Executing 360 campaigns thru 43 YouSee Stores (retail) CRM database +900,000. YouSee Music streaming platform and YouSee streaming/FlowTv Areas: Budgeting and contracts, concept development, stakeholder managment, campaigns and integrated comms, negotiating, content development, landingpages, working with agencies, pitch new ideas. create earned media thru PR, identify partnerships & projects, project mangement Partnerships - Universal Music Group and Cophagen Live at YouSee Live engaging +15.000 customers at Royal Arena. (line-up: Rasmus Seebach, Tina Dickow, Mads Langer, Medina and as host: Anders Breinholt) - Grøn Koncert +250.000 guests in 7 seven different festivals creating a new stage for UpComing artist called fra "grøn til GRØN". Creating a documentary with Mastiff aired on streamning and flow TV. - YouSee eSportligaen with DGI, Dansk Firmaidræt, Ungdomsringen. EAV + 3 mio. in PR coverage and live from TV2 News. The finale was held in municipal at Odense Rådhus togheter with the Mayor. - DBU and the world's first eSport soccer school. Results AWARD: 2019 Bronze, European Sponsorship Association; YouSee eSportligaen AWARD 2019 GRANDPRIX SPOT ON ACTIVATION AWARD; YouSee eSportligaen AWARD 2019 Best content Q4, YouTube Award - "Mærk musikken" Show less

Board Member

• Jan 2018 - Sep 2018

Keynote Speaker: Esport-dagen

• Jun 2018 - Jun 2018

Nordic Sr. Digital Specialist

• Apr 2016 - Jan 2017

Responsible for nordic campaings and in housing media buying. Set-up systems, processes, KPIs and aligning with SCEE central. Measure paid campaing performance and optimize accordenly. Create content pipeline and align earned, paid, owned channels. Coordinate Global PlayStation Network Campaings to reach Nordic Ecom Targets. Set-up YouTuber and Influencers network (tier 1- 3)

Marketing Manager - Denmark

• Jan 2015 - Apr 2016

Responsible for all marketing activities in Denmark with budgetary and management responsibilities. Area of responsibility • Responsible for agency cooperation: public relations, media, content & advertising agency • Media: media inquries and contact person for journalists • ATL- & BTL campaigns: incl. Display, RTB, SEM, CRM, SoME, Influencers • Partnerships: Netflix, HBO, Viaplay, Spotify, Champions League, DR • Trademarketing: Elgiganten, Coolshop, Fona, Komplett… Show more Responsible for all marketing activities in Denmark with budgetary and management responsibilities. Area of responsibility • Responsible for agency cooperation: public relations, media, content & advertising agency • Media: media inquries and contact person for journalists • ATL- & BTL campaigns: incl. Display, RTB, SEM, CRM, SoME, Influencers • Partnerships: Netflix, HBO, Viaplay, Spotify, Champions League, DR • Trademarketing: Elgiganten, Coolshop, Fona, Komplett, GameStop, Dansk SuperMarked Results AWARD Vinder af Sabre Awards EMEA 2016 i kategorien ”Entertainment”. AWARD PR-tigeren 2015 i kategorien; Nytænkning, AWARD Shortlisted til ”European Excellence Award 2015”

Nordic PR & Product Manager

• Jan 2014 - Mar 2015

Responsible for the "Go-to-market" strategies for Sw/Hw products in the Nordic countries and Nordic PR accountable. Contact person for the SCEE London head office. Area of responsibility • To implement global campaigns for the Nordic market • Nordic PR Manager with responsibility for the Nordic PR Events. • Responsible for the settlement of major international events such as E3 (US) and GamesCom (GER). In addition, being the Nordic representative of journalists on tours. •… Show more Responsible for the "Go-to-market" strategies for Sw/Hw products in the Nordic countries and Nordic PR accountable. Contact person for the SCEE London head office. Area of responsibility • To implement global campaigns for the Nordic market • Nordic PR Manager with responsibility for the Nordic PR Events. • Responsible for the settlement of major international events such as E3 (US) and GamesCom (GER). In addition, being the Nordic representative of journalists on tours. • Responsible for 3rd party agreements and partnerships on the Nordic level. • Booking of ATL campaigns at the Nordic Level • Ensure internal communication and sharing of best practice cases

Digital Manager

• Nov 2012 - Jan 2014

Digital responsible for Red Bull Denmark's digital efforts. From a global digital approach to a major local anchoring and presence. Futhermore, to consider digital solutions in all activities across the organization. Area of responsibility • Budget: ad hoc per campaign • Preparation of the digital strategy, priorities and KPI's • Responsible for the Red Bull platforms: redbull.com, apps, SoMe • Incorporate digital platforms before-, during- and after events • Develop a… Show more Digital responsible for Red Bull Denmark's digital efforts. From a global digital approach to a major local anchoring and presence. Futhermore, to consider digital solutions in all activities across the organization. Area of responsibility • Budget: ad hoc per campaign • Preparation of the digital strategy, priorities and KPI's • Responsible for the Red Bull platforms: redbull.com, apps, SoMe • Incorporate digital platforms before-, during- and after events • Develop a digital communication plan for the start-up of the Red Bull Studio Copenhagen • Responsible for the World of Red Bull digital campaigns • Cooperation with the media- & advertising agencies as well as the Red Bull Media House Show less Digital responsible for Red Bull Denmark's digital efforts. From a global digital approach to a major local anchoring and presence. Futhermore, to consider digital solutions in all activities across the organization. Area of responsibility • Budget: ad hoc per campaign • Preparation of the digital strategy, priorities and KPI's • Responsible for the Red Bull platforms: redbull.com, apps, SoMe • Incorporate digital platforms before-, during- and after events • Develop a… Show more Digital responsible for Red Bull Denmark's digital efforts. From a global digital approach to a major local anchoring and presence. Futhermore, to consider digital solutions in all activities across the organization. Area of responsibility • Budget: ad hoc per campaign • Preparation of the digital strategy, priorities and KPI's • Responsible for the Red Bull platforms: redbull.com, apps, SoMe • Incorporate digital platforms before-, during- and after events • Develop a digital communication plan for the start-up of the Red Bull Studio Copenhagen • Responsible for the World of Red Bull digital campaigns • Cooperation with the media- & advertising agencies as well as the Red Bull Media House Show less

Community & Marketing Manager

• Jan 2011 - Nov 2012

In a newly created position, I was part of the management team at kino.dk. My primary responsibility was to run the largest community in Denmark, then to make use of commercial opportunities. Area of responsibility • Responsible for transforming kino.dk to the next level in CM & MM • Incorporate digital ideas across the organization (Editorial wise, sales wise, marketing wise) • Optimize and make use of own channels (newsletter, website, cinemas, app) • Responsible for the… Show more In a newly created position, I was part of the management team at kino.dk. My primary responsibility was to run the largest community in Denmark, then to make use of commercial opportunities. Area of responsibility • Responsible for transforming kino.dk to the next level in CM & MM • Incorporate digital ideas across the organization (Editorial wise, sales wise, marketing wise) • Optimize and make use of own channels (newsletter, website, cinemas, app) • Responsible for the implementation of Salesforce & Responsys in close collaboration with the IT Department. Show less In a newly created position, I was part of the management team at kino.dk. My primary responsibility was to run the largest community in Denmark, then to make use of commercial opportunities. Area of responsibility • Responsible for transforming kino.dk to the next level in CM & MM • Incorporate digital ideas across the organization (Editorial wise, sales wise, marketing wise) • Optimize and make use of own channels (newsletter, website, cinemas, app) • Responsible for the… Show more In a newly created position, I was part of the management team at kino.dk. My primary responsibility was to run the largest community in Denmark, then to make use of commercial opportunities. Area of responsibility • Responsible for transforming kino.dk to the next level in CM & MM • Incorporate digital ideas across the organization (Editorial wise, sales wise, marketing wise) • Optimize and make use of own channels (newsletter, website, cinemas, app) • Responsible for the implementation of Salesforce & Responsys in close collaboration with the IT Department. Show less

Project Manager

• Aug 2007 - Dec 2010

As the Project Manager of the Nordic Film Starfighters In-house advertising agency I was responsible for all campaigns from A – Z (brief, execution, evaluation). Incl. budgetary responsability Examples of campaigns and clients: • Playstation: the launch of PlayStation 3, Buzz, Singstar, God of War etc. - Egmont magazines: Alt for Damerne, Her & Nu, Hjemmet, Euroman and FitLiving • Movies: Klovn: The Movie, Stieg Larsson trilogy, Twilight, etc. • Cinemas: Biozonen promotions… Show more As the Project Manager of the Nordic Film Starfighters In-house advertising agency I was responsible for all campaigns from A – Z (brief, execution, evaluation). Incl. budgetary responsability Examples of campaigns and clients: • Playstation: the launch of PlayStation 3, Buzz, Singstar, God of War etc. - Egmont magazines: Alt for Damerne, Her & Nu, Hjemmet, Euroman and FitLiving • Movies: Klovn: The Movie, Stieg Larsson trilogy, Twilight, etc. • Cinemas: Biozonen promotions, kino.dk promotions, B2B campaigns Results Årets medarbejder/performance pris i Nordisk Film (2008) Show less As the Project Manager of the Nordic Film Starfighters In-house advertising agency I was responsible for all campaigns from A – Z (brief, execution, evaluation). Incl. budgetary responsability Examples of campaigns and clients: • Playstation: the launch of PlayStation 3, Buzz, Singstar, God of War etc. - Egmont magazines: Alt for Damerne, Her & Nu, Hjemmet, Euroman and FitLiving • Movies: Klovn: The Movie, Stieg Larsson trilogy, Twilight, etc. • Cinemas: Biozonen promotions… Show more As the Project Manager of the Nordic Film Starfighters In-house advertising agency I was responsible for all campaigns from A – Z (brief, execution, evaluation). Incl. budgetary responsability Examples of campaigns and clients: • Playstation: the launch of PlayStation 3, Buzz, Singstar, God of War etc. - Egmont magazines: Alt for Damerne, Her & Nu, Hjemmet, Euroman and FitLiving • Movies: Klovn: The Movie, Stieg Larsson trilogy, Twilight, etc. • Cinemas: Biozonen promotions, kino.dk promotions, B2B campaigns Results Årets medarbejder/performance pris i Nordisk Film (2008) Show less

Project Coordinator

• Aug 2006 - 2007

Regional Ecommerce Champion Nordic

• Aug 2004 - Aug 2006

Responsible for e-business in Denmark as well as the Nordic region. In addition, to ensure the presences on outsourcing portals, as well as the introduction of electronic billing systems. E-business champion Nordic: Responsible for e-business in Denmark and the Nordic Region. The main contact to the European e-business manager and motivator for the Nordic Region to keep in right track and guarantee best practice / benchmarking. Implement new technology/systems, SAP, News- and… Show more Responsible for e-business in Denmark as well as the Nordic region. In addition, to ensure the presences on outsourcing portals, as well as the introduction of electronic billing systems. E-business champion Nordic: Responsible for e-business in Denmark and the Nordic Region. The main contact to the European e-business manager and motivator for the Nordic Region to keep in right track and guarantee best practice / benchmarking. Implement new technology/systems, SAP, News- and offer e-mail letters, Implement electronic invoicing , Website, Electronic Integration to customer systems, TransaXion, Xtranet, Web tracks, Web stores, Maintain the electronic marketplaces Results Outstanding Performance Achievement Award (2005) E-business innovation Award (2004) Flight of your life Award (2004) Employee of the year (2003)

Marketing assistant

• Aug 2002 - Aug 2006

Direct mails, Catalogue, Teaser, Incentive, Business presentation, Customer workshop, Product sheet

Trainee

• Aug 2000 - Aug 2002