Communications Advisor

• Oct 2019 - Present

Marketing Assistant / Graphic Designer

• Sep 2018 - Mar 2019

Refined brand image and formulated branding guidelines, including a tag line for the company and general visual aesthetic. Designed and edited deck for pitching to venture capital investors. Produced creative content for Instagram using Adobe Photoshop and After Effects. Organised the flighting plan for release of social content. Refined brand image and formulated branding guidelines, including a tag line for the company and general visual aesthetic. Designed and edited deck for pitching to venture capital investors. Produced creative content for Instagram using Adobe Photoshop and After Effects. Organised the flighting plan for release of social content.

Internship (Consumer Marketing / Insights & Analytics)

• Feb 2017 - Aug 2017

Curated a daily, consumer-facing eDM. Generated data insights for salespeople using Nielsen CMV and Google Analytics. Prepared customer-segment analysis for use in understanding user psychographics. Researched optimisation methods for increasing click-through rate on daily eDMs. Curated a daily, consumer-facing eDM. Generated data insights for salespeople using Nielsen CMV and Google Analytics. Prepared customer-segment analysis for use in understanding user psychographics. Researched optimisation methods for increasing click-through rate on daily eDMs.

Internship (Brand Management - National Marketing)

• Aug 2016 - Jan 2017

Assisted in the creation of a national marketing campaign, including TVC, Social, Digital, OOH and in-restaurant components. Collated client feedback to agencies on creative and media plans. Produced briefs for future product development. Programmed an automated timeline creation tool to increase team efficiency. Synthesised weekly sales data within Excel. Assisted in the creation of a national marketing campaign, including TVC, Social, Digital, OOH and in-restaurant components. Collated client feedback to agencies on creative and media plans. Produced briefs for future product development. Programmed an automated timeline creation tool to increase team efficiency. Synthesised weekly sales data within Excel.

Videographer

• Jun 2015 - 2017

Created short-form video content for organisations such as One Million Women [NPO], for use in client presentations, online and social media. Most successful piece of content garnered over 600,000 views, with over 3,600 Facebook ‘likes’ and over 500 comments. Created short-form video content for organisations such as One Million Women [NPO], for use in client presentations, online and social media. Most successful piece of content garnered over 600,000 views, with over 3,600 Facebook ‘likes’ and over 500 comments.

Internship (Product Marketing - Canon Business Services)

• Jan 2015 - Jun 2015

Researched “blue ocean” industry trends for future product solution packages. Pitched a framework for improved cross-team enablement between Marketing and Sales. Researched “blue ocean” industry trends for future product solution packages. Pitched a framework for improved cross-team enablement between Marketing and Sales.

Various

• 2012 - 2014

Waiter – duties included serving food and drinks, and setting up. Graphic designer – designed their letterhead and a promotional DL flyer using Adobe Photoshop. Waiter – duties included serving food and drinks, and setting up. Graphic designer – designed their letterhead and a promotional DL flyer using Adobe Photoshop.