Michelle Strong

CMO at Long Range Systems, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US

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Experience

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • CMO
      • 2012 - Aug 2018

      Responsible for marketing, communications, lead generation sales programs, product strategy, research, and customer support. Lead highly collaborative programs with the engineering, sales, and operations units as well as domestic dealer networks, international offices across 30+ countries, and various partners to define business strategy, market needs, marketing, product roadmap and releases, and training.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • President
      • Aug 2011 - May 2012

      Responsible for affiliate-marketing subsidiary of Media General, DealTaker, Inc. Focused on swiftly improving the product portfolio and financial performance to support an exit strategy. Restructured staff, re-platformed product, expanded product offerings, secured partner relationships, and increased revenue while significantly trimming costs by 60%.

    • VP Marketing and Business Development
      • Jun 2010 - Jul 2011

      As Vice President of Marketing and Business Development with DealTaker, I am responsible for increasing qualified online traffic and conversion through the DealTaker web properties using a variety of marketing vehicles including online, search, e-mail, and social, as well as offline media and PR. I am also responsible for expanding the DealTaker franshise into mobile delivering deal seekers the content they want across multiple channels. Additionally, I oversee the development of strategic… Show more As Vice President of Marketing and Business Development with DealTaker, I am responsible for increasing qualified online traffic and conversion through the DealTaker web properties using a variety of marketing vehicles including online, search, e-mail, and social, as well as offline media and PR. I am also responsible for expanding the DealTaker franshise into mobile delivering deal seekers the content they want across multiple channels. Additionally, I oversee the development of strategic partnerships syndicating the DealTaker content to external partners.

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Product Development and Research Director
      • 2008 - May 2010

      Identified new revenue business opportunities, defined new product strategies, coordinated development teams and vendors, and launched/marketed new products, integrations, or partnerships. Oversaw research and analytics team that provided primary research, web measurement and product KPI reporting.

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Director/Audience Development
      • Jun 2004 - Oct 2008

      Responsible for marketing, research, ad operations and national sales for 20+ TV and newspaper web sites. Manage search engine marketing, web analytics, data acquisition/management, product promotion, ad delivery and trafficking. Also responsible for assigning benchmarks, reporting metrics, conducting research, consulting local properties, and providing national sales leadership. Achievements include being selected to participate in Belo’s exclusive executive management development program… Show more Responsible for marketing, research, ad operations and national sales for 20+ TV and newspaper web sites. Manage search engine marketing, web analytics, data acquisition/management, product promotion, ad delivery and trafficking. Also responsible for assigning benchmarks, reporting metrics, conducting research, consulting local properties, and providing national sales leadership. Achievements include being selected to participate in Belo’s exclusive executive management development program, implementing and overseeing Omniture’s web analytics package, growing national revenue by 97% in the first year, and launching $2.5 million paid and organic search program.

    • Director/Sales Services
      • May 2003 - Jun 2004

      Oversaw an 18-person advertising-operations team responsible for ad traffic, creative development, product training, sales marketing and research, and product development. Introduced new advertising products, pricing strategies and sales internal incentive programs to 200+ employees. Achievements include developing an industry-first interactive behavioral tracking and targeting system.

    • Marketing Director
      • Jan 2000 - May 2003

      Launched brand strategy and marketing efforts for the start-up Belo Interactive division of Belo Corp. Managed and directed external agencies in research, brand development, and advertising creative, and partnered with Belo’s local television stations and newspapers on cooperative marketing efforts. Achievements include building online registration system and leading the development of a web-based customer support system.

    • Marketing Manager
      • Feb 1998 - Nov 1999

      Responsible for advertising, promotion, public relations, membership services, fundraising events and community outreach. Provided direction for repositioning the museum’s purpose to target younger audiences which lead to a massive fundraising and reconstruction effort. Developed the museum’s first web site.

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Communications Manager
      • Apr 1996 - Dec 1997

      Developed business channel marketing plans for clients including AT&T, Wix Filtration Products, NationsBank and Zeneca Pharmaceuticals. Programs included product marketing, sales incentives, award programs, and employee recognition campaigns. Recognized as a “Maritz Peak Performer” and received the “Maritz Creative Outstanding Achievement” award.

Education

  • Bradley University
    BS, Marketing, Business, Psychology
    1989 - 1993

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