Lara Rodrigues
Creative Director at Swarmio Media- Claim this Profile
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Bio
Experience
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Swarmio
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Canada
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Information Technology & Services
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1 - 100 Employee
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Creative Director
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Jul 2023 - Present
Toronto, Ontario, Canada
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Liftoff Mobile
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United States
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Advertising Services
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400 - 500 Employee
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Creative Strategist, Team Lead
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Oct 2021 - Nov 2022
- Worked with other teams on leading projects that involve tooling, strategy, productivity enhancements, and cross-team processes. - Designed previously unexplored concepts to improve performance through existing tools or via partnerships. - Run rigorous creative experiments process and shared the results of each major learning to integrate the lessons learned into future designs. - Identified, scoped, and led projects alongside day-to-day responsibilities, fostering cross-team… Show more - Worked with other teams on leading projects that involve tooling, strategy, productivity enhancements, and cross-team processes. - Designed previously unexplored concepts to improve performance through existing tools or via partnerships. - Run rigorous creative experiments process and shared the results of each major learning to integrate the lessons learned into future designs. - Identified, scoped, and led projects alongside day-to-day responsibilities, fostering cross-team alignment and participation. - Created formal networks with key decision makers and served as external spokesperson for the organization. Show less
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Meta
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United States
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Software Development
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700 & Above Employee
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Creative Art Director
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Apr 2020 - Oct 2021
- Art directed and designed concepts for brand expressions across all mediums, including mobile, product, film, interactive, OOH, print, events, experiential, etc; - Directed and provided design consultancy to directors, production crew, illustrators, external vendors and agencies to guide their work; - Worked closely with creative partners and stakeholders to implement creative with a cohesive visual brand, style, voice, and tone; - Led projects and presentations, presenting ideas in… Show more - Art directed and designed concepts for brand expressions across all mediums, including mobile, product, film, interactive, OOH, print, events, experiential, etc; - Directed and provided design consultancy to directors, production crew, illustrators, external vendors and agencies to guide their work; - Worked closely with creative partners and stakeholders to implement creative with a cohesive visual brand, style, voice, and tone; - Led projects and presentations, presenting ideas in a clear and focused way that builds consensus within the team. Show less
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RPMA Comunicação
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Brazil
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Public Relations and Communications Services
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100 - 200 Employee
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Senior Art Director
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Jun 2019 - Mar 2020
- Created brand systems, behaviors and design solutions with a high level of craft, in order to maintain brand consistency; - Partnered with designers and copywriters to bring concepts to life and produce an effective advertising campaign; - Co-directed photo and video shoots, working closely to the briefing and following the whole process until the final delivery; - Managed projects, working within a budget and always commited to deadlines on a daily, weekly and monthly basis.
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Sioux Group
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Brazil
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Art Director
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Dec 2015 - May 2019
- Led a group of art directors, designers and copywriters in a dynamically changing media production environment. - Helped leading and managing both in-house and external teams in creative strategy, execution and production that ensured accurate workflow throughout the art department; - Co-directed animation productions, photo and video shoots, collaborating with cross-functional partners.
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GameBlast
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Book and Periodical Publishing
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1 - 100 Employee
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Motion Designer
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May 2015 - Jan 2016
- Edited video with speed and accuracy for all platforms (external websites, social media, etc); - Worked and manipulated raw camera footage, dialogue, sound effects, graphics and special effects; - Designed and animated 2D graphics; - Worked with color correct footage to company standards.
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Repense Comunicação
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Brazil
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Advertising Services
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1 - 100 Employee
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Motion Designer
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Aug 2015 - Nov 2015
- Designed, composited and animated high-end motion graphics; - Participated in brainstorming sessions and contribute creative ideas; - Designed and produced world class video effects such as animated titles, transitions, and graphic overlays as well as special effects; - Created mood boards during the early stages of each project.
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Graphic Designer
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May 2013 - Feb 2015
- Produced and designed printed marketing collateral, including magazine ads/covers, brochures; advertisements and other materials; - Created or incorporated illustrations, pictures, and designs to reflect the desired theme and tone of the communications; - Created packaging for special edition products as well as core product redesign, seeing each project through to production; - Assisted in retouching and digital design needs.
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NovaHaus
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Brazil
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Internet Publishing
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1 - 100 Employee
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Motion Designer
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Nov 2011 - Apr 2013
- Designed, composited and animated 2D graphics for media ads and advertising campaigns; - Participated in brainstorming sessions and contributed creative ideas; - Designed and produced world class video effects such as animated titles, transitions, and graphic overlays as well as special effects; - Created mood and story boards to guide development of beautiful, useful and consistent projects.
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Education
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Seneca Polytechnic
Postgraduate Degree, Game and Interactive Media Design -
Centro Universitário Senac
Master's degree, Audiovisual Art Direction -
Universidade de Franca
Bachelor's degree, Graphic Design