Lara Rodrigues

Creative Director at Swarmio Media
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Experience

    • Canada
    • Information Technology & Services
    • 1 - 100 Employee
    • Creative Director
      • Jul 2023 - Present

      Toronto, Ontario, Canada

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Creative Strategist, Team Lead
      • Oct 2021 - Nov 2022

      - Worked with other teams on leading projects that involve tooling, strategy, productivity enhancements, and cross-team processes. - Designed previously unexplored concepts to improve performance through existing tools or via partnerships. - Run rigorous creative experiments process and shared the results of each major learning to integrate the lessons learned into future designs. - Identified, scoped, and led projects alongside day-to-day responsibilities, fostering cross-team… Show more - Worked with other teams on leading projects that involve tooling, strategy, productivity enhancements, and cross-team processes. - Designed previously unexplored concepts to improve performance through existing tools or via partnerships. - Run rigorous creative experiments process and shared the results of each major learning to integrate the lessons learned into future designs. - Identified, scoped, and led projects alongside day-to-day responsibilities, fostering cross-team alignment and participation. - Created formal networks with key decision makers and served as external spokesperson for the organization. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Creative Art Director
      • Apr 2020 - Oct 2021

      - Art directed and designed concepts for brand expressions across all mediums, including mobile, product, film, interactive, OOH, print, events, experiential, etc; - Directed and provided design consultancy to directors, production crew, illustrators, external vendors and agencies to guide their work; - Worked closely with creative partners and stakeholders to implement creative with a cohesive visual brand, style, voice, and tone; - Led projects and presentations, presenting ideas in… Show more - Art directed and designed concepts for brand expressions across all mediums, including mobile, product, film, interactive, OOH, print, events, experiential, etc; - Directed and provided design consultancy to directors, production crew, illustrators, external vendors and agencies to guide their work; - Worked closely with creative partners and stakeholders to implement creative with a cohesive visual brand, style, voice, and tone; - Led projects and presentations, presenting ideas in a clear and focused way that builds consensus within the team. Show less

    • Brazil
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Senior Art Director
      • Jun 2019 - Mar 2020

      - Created brand systems, behaviors and design solutions with a high level of craft, in order to maintain brand consistency; - Partnered with designers and copywriters to bring concepts to life and produce an effective advertising campaign; - Co-directed photo and video shoots, working closely to the briefing and following the whole process until the final delivery; - Managed projects, working within a budget and always commited to deadlines on a daily, weekly and monthly basis.

    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Art Director
      • Dec 2015 - May 2019

      - Led a group of art directors, designers and copywriters in a dynamically changing media production environment. - Helped leading and managing both in-house and external teams in creative strategy, execution and production that ensured accurate workflow throughout the art department; - Co-directed animation productions, photo and video shoots, collaborating with cross-functional partners.

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Motion Designer
      • May 2015 - Jan 2016

      - Edited video with speed and accuracy for all platforms (external websites, social media, etc); - Worked and manipulated raw camera footage, dialogue, sound effects, graphics and special effects; - Designed and animated 2D graphics; - Worked with color correct footage to company standards.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Motion Designer
      • Aug 2015 - Nov 2015

      - Designed, composited and animated high-end motion graphics; - Participated in brainstorming sessions and contribute creative ideas; - Designed and produced world class video effects such as animated titles, transitions, and graphic overlays as well as special effects; - Created mood boards during the early stages of each project.

    • Graphic Designer
      • May 2013 - Feb 2015

      - Produced and designed printed marketing collateral, including magazine ads/covers, brochures; advertisements and other materials; - Created or incorporated illustrations, pictures, and designs to reflect the desired theme and tone of the communications; - Created packaging for special edition products as well as core product redesign, seeing each project through to production; - Assisted in retouching and digital design needs.

    • Brazil
    • Internet Publishing
    • 1 - 100 Employee
    • Motion Designer
      • Nov 2011 - Apr 2013

      - Designed, composited and animated 2D graphics for media ads and advertising campaigns; - Participated in brainstorming sessions and contributed creative ideas; - Designed and produced world class video effects such as animated titles, transitions, and graphic overlays as well as special effects; - Created mood and story boards to guide development of beautiful, useful and consistent projects.

Education

  • Seneca Polytechnic
    Postgraduate Degree, Game and Interactive Media Design
    2023 - 2025
  • Centro Universitário Senac
    Master's degree, Audiovisual Art Direction
    2019 - 2020
  • Universidade de Franca
    Bachelor's degree, Graphic Design
    2009 - 2012

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