Experience

The Chai Box Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Manager Operations & Marketing

  • Sep 2023 - Present



Samsung Electronics America

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Digital Lead- Social, Content and Influencer

  • Oct 2020 - Mar 2023



Atlanta Innovation Forum

• United States
• IT Services and IT Consulting

• Chair Women Driving Innovation- Volunteer

  • Nov 2019 - Jul 2021

  Founding Member and 2021 Chair of Women Driving Innovation a SIG of Atlanta Innovation Forum. Executive Board member of Atlanta Innovation Forum Founding Member and 2021 Chair of Women Driving Innovation a SIG of Atlanta Innovation Forum. Executive Board member of Atlanta Innovation Forum



Self-employed Consulting

• Greater Atlanta Area

• Marketing Leader and Consultant

  • Jan 2016 - Oct 2020

  Brand and image consulting. Hispanic and multicultural marketing strategy. Helping brands and humans connect. Supported various agencies and start ups: - Rebel Marketing - United in Gaming - YAH! Brand and image consulting. Hispanic and multicultural marketing strategy. Helping brands and humans connect. Supported various agencies and start ups: - Rebel Marketing - United in Gaming - YAH!



Elavon, Inc.

• United States
• Financial Services
• 700 & Above Employee

• Marketing Director - ecommerce

  • Apr 2018 - Dec 2018

  Implemented the eCommerce Marketing story and translated from Fintech language to a customer friendly tone. With a small team, supported the launch of new features of the top revenue generating platform within the company. Develop and produce training, sales and marketing materials for eCommerce solutions. Work across channels and departments to implement new marketing language and support acquisition campaigns. Supported Go-to-Market strategy for new products and releases of top revenue generating platform. Show less



Huawei Consumer Business Group

• China
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Director of Marketing

  • Jul 2016 - Apr 2018

  Developed the launch and communications strategy of a new brand and devices in carrier channels. Supported sales organization with value proposition, positioning and sell-in to the carrier and retail channels, of new devices entering the market as they phased in globally. Key contributor in the marketing and communications launch of a new device in a crowded and competitive retail channel, surpassing goals set by company. Strategic efforts included Digital Marketing, SEO, Display, Merchandising, PR, social media and BTL. Show less



You Are Here

• United States
• Advertising Services
• 1 - 100 Employee

• Director Hispanic Marketing

  • Jan 2016 - Jul 2016

  Developed the Hispanic Strategy for existing and future business for the newly formed Diversity team. Developed and managed the activation of various AT&T Hispanic sponsorships such as surprise and delight for the Mexican National Soccer Team, Grassroots and social media activation campaign for AT&Ts music platform. Work with internal and external AT&T teams in order to develop strategies in support of AT&Ts Hispanic team objectives. In less than 3 months, scheduled to bill ~10% YoY profit. Developed the Hispanic Strategy for existing and future business for the newly formed Diversity team. Developed and managed the activation of various AT&T Hispanic sponsorships such as surprise and delight for the Mexican National Soccer Team, Grassroots and social media activation campaign for AT&Ts music platform. Work with internal and external AT&T teams in order to develop strategies in support of AT&Ts Hispanic team objectives. In less than 3 months, scheduled to bill ~10% YoY profit.



Softcard (acquired by Google)

• Financial Services
• 1 - 100 Employee

• Director of Sales & Marketing (GM AT&T)

  • Jan 2012 - Jan 2015

  An AT&T, T-Mobile and Verizon joint venture that developed an exclusive mobile wallet / commerce platform letting customers pay with a smartphone. Key contributor in the launch of new mobile payments category within AT&T channels. Coordinated, executed and managed joint sales and marketing activities for the Softcard wallet application for AT&T channels, overseeing a team of 2 marketing managers. Managed the team’s budget. Worked with AT&T cross-functional teams in product marketing, marketing research, field operations, training and treasury. Managed Softcard’s resources while engaging with AT&T’s business units / teams on a full spectrum of marketing topics -- general awareness, demand generation, customer acquisition, behavioral reinforcement, and customer support programs and initiatives. Show less



Sony Mobile Communications

• Japan
• Telecommunications
• 700 & Above Employee

• Head of Marketing Activations, Sponsorships and PR

  • Jul 2010 - Jan 2012

  Implemented overall communications strategy for North, Central, and South America and the Caribbean, including marketing promotions, events and sponsorships, public relations, digital and social media activations, traditional media and advertising. Managed a multi-million dollar budget, giving spend guidance to market units. Liaison between Global and Local Markets for key product launches. Implemented overall communications strategy for North, Central, and South America and the Caribbean, including marketing promotions, events and sponsorships, public relations, digital and social media activations, traditional media and advertising. Managed a multi-million dollar budget, giving spend guidance to market units. Liaison between Global and Local Markets for key product launches.



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Hispanic Content, Senior Manager

  • Jan 2005 - Jul 2010

  Led creative development of strategies to drive retail traffic, new acquisitions and retain customers. Managed group’s budget. Collaborated daily with diverse groups in and outside the company to deliver successful promotions. Coordinated media between agency, headquarters and local markets. Gave direction to and managed event marketing and advertising agencies of record.

• Product Marketing Manager

  • Jan 2003 - Jan 2005

  Accessory management. Considered and launched new products to be sold at retail locations. Worked with national marketing to deliver integrated promotions for higher attachment rate and higher revenue consideration.

• Multicultural Manager

  • Jan 2001 - Jan 2003

  Developed campaigns and programs to increase base and revenue within the youth and Hispanic segments. Some campaigns included college, media integration and mobile programs.