Experience

Slash

• United Kingdom
• Financial Services
• 1 - 100 Employee

• CMO

  • Dec 2020 - Present



BelkaCar

• Russian Federation
• Truck Transportation
• 1 - 100 Employee

• Head Of Digital Marketing

  • Aug 2019 - Dec 2020

  - BelkaCar carsharing digital marketing strategy- User acquisition (Google ADS and Doubleclick, Yandex, Facebook Network, DSPs, Criteo, etc.) and ASO- Product ownership and project management of the internal cross-functional BI (AirFlow, BigQuery, Tableau, AppsFlyer, etc.) and User Re-engagement systems (push, rich-push, SMS, email / triggers / a/b-testing)- Digital team formation from scratch and marketing processes integration- Website administering and web-development projects management- Special offers and cobranding campaigns



DOCOMO Digital

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Digital Acquisition Manager

  • Dec 2017 - Sep 2019

  – Leading of mobile marketing in dedicated region (inhouse performance and external agencies): Google Ads, Facebook Ads, DSPs, Affiliate networks etc.– Mobile Products and APPs promoting: Games, Kids Content, Busuu (language learning), McAfee (antivirus), – New partnerships and local business development. – Leading of mobile marketing in dedicated region (inhouse performance and external agencies): Google Ads, Facebook Ads, DSPs, Affiliate networks etc.– Mobile Products and APPs promoting: Games, Kids Content, Busuu (language learning), McAfee (antivirus), – New partnerships and local business development.



uKit Website Builder

• Russian Federation
• Technology, Information and Internet
• 1 - 100 Employee

• Chief Marketing Officer (CMO)

  • Jul 2016 - Dec 2017

  – Marketing Strategy.– Marketing team management (15 FTEs).– New products launch: uKit (website builder), uLanding (website builder), WebTycoon (game).– Transnational marketing management.– Persistent business scaling. – Marketing Strategy.– Marketing team management (15 FTEs).– New products launch: uKit (website builder), uLanding (website builder), WebTycoon (game).– Transnational marketing management.– Persistent business scaling.