Experience

Sound Map

• Mexico
• Translation and Localization
• 1 - 100 Employee

• Content Manager

  • Aug 2023 - Present

  Responsible for final QA and content publishing on different digital platforms for the Latin America region for a large U.S.-based video game developer and publisher. Responsible for final QA and content publishing on different digital platforms for the Latin America region for a large U.S.-based video game developer and publisher.



Captura Group

• United States
• Advertising Services
• 1 - 100 Employee

• Translator/Copywriter

  • Jun 2020 - Jul 2023

  Provide translation and localization (ENG/SPA), editing, proofreading, copywriting, creative and content strategy consulting services for digital marketing campaigns (website content, PPC campaigns, email marketing, press releases and other marketing collateral). Provide translation and localization (ENG/SPA), editing, proofreading, copywriting, creative and content strategy consulting services for digital marketing campaigns (website content, PPC campaigns, email marketing, press releases and other marketing collateral).



Riot Games

• United States
• Computer Games
• 700 & Above Employee

• Content Manager - Latin America

  • Aug 2016 - May 2020

  Responsible for developing and coordinating regional digital content strategies and plans to provide engaging, culturally relevant, high-quality content and communications for players across the Latin America region. In charge of curating, prioritizing, scheduling, producing, and publishing exciting content to engage regional players for several of Riot's games. This included tracking the full calendar of monthly, quarterly and annual content being published for League of Legends, Teamfight Tactics, Valorant, and Legends of Runeterra. Ultimately responsible for ensuring alignment of editorial tone, voice and style for all player-facing content, advising teams on how best to communicate their content and providing recommendations to maximize the reach of the different channels and platforms. Show less

• Publishing Coordinator - Latin America (North)

  • Nov 2015 - Aug 2016

  As a member of the Latin America (North) publishing team, I participated in efforts to provide relevant, localized content to players in the region both within game, as well as via web, social media, competitive and community events. Responsibilities included player-facing content creation, editing and localization, as well ascontent management (planning, scheduling, trafficking and publication).



Universidad Autónoma de Baja California

• Higher Education
• 700 & Above Employee

• Associate Professor

  • Jan 2011 - Jun 2011

  Taught Oral and Written Communication courses for undergraduate students at the University's Faculty of Medicine and Psychology Taught Oral and Written Communication courses for undergraduate students at the University's Faculty of Medicine and Psychology



Captura Group

• United States
• Advertising Services
• 1 - 100 Employee

• Online Content Specialist

  • Apr 2008 - Jul 2009

  • Developed and executed digital marketing campaigns and original online content (website content, social media, email marketing, PPC campaigns, etc.) for clients including: U.S. Government, Unilever, PayPal, Allstate, Skype and Century21. • Managed content for multiple websites via secure CMS technology. • Localized and translated content for the Spanish-speaking U.S. market (English-Spanish). • Developed and executed digital marketing campaigns and original online content (website content, social media, email marketing, PPC campaigns, etc.) for clients including: U.S. Government, Unilever, PayPal, Allstate, Skype and Century21. • Managed content for multiple websites via secure CMS technology. • Localized and translated content for the Spanish-speaking U.S. market (English-Spanish).



Blackwell Consulting Services

• Bloomington/Normal, Illinois Area

• Organizational Development Consultant

  • Feb 2006 - Dec 2007

  Provided communication and organizational change management consulting services for the Systems Department of a large Illinois-based Insurance Company (Fortune 500). Main activities included: • Established communication strategies and monitored plans and timeliness • Developed internal communication deliverables including: newsletters, articles for internal publications, targeted communications and events • Conducted qualitative and quantitative research to determine employee communication and training needs • Facilitated the development and execution of change management plans/strategies Show less



Grupo Caliente S.A. De C.V.

• Entertainment Providers
• 1 - 100 Employee

• Electronic Corporate Communications Coordinator

  • Feb 2005 - Dec 2005

  • Designed and executed instructional multimedia projects for employee training and skill development programs • Produced and edited institutional audiovisual materials related to various organizational development company objectives • Managed content and design for Corporate Intranet website (Human Resources) and online employee news bulletin • Designed and executed instructional multimedia projects for employee training and skill development programs • Produced and edited institutional audiovisual materials related to various organizational development company objectives • Managed content and design for Corporate Intranet website (Human Resources) and online employee news bulletin



Grupo Salinas

• Financial Services
• 700 & Above Employee

• Head of Corporate Interactive Channel (corporate web management)

  • Aug 2004 - Jan 2005

  • Managed content and design for Grupo Salinas’ corporate websites • In charge of online coverage of corporate events; publication of electronic press releases related to company activities and financial operations • Responsible for promoting organizational culture and values through the TV Azteca homepage and community oriented non-profit websites (Fundacion Azteca) • Managed content and design for Grupo Salinas’ corporate websites • In charge of online coverage of corporate events; publication of electronic press releases related to company activities and financial operations • Responsible for promoting organizational culture and values through the TV Azteca homepage and community oriented non-profit websites (Fundacion Azteca)



Museo de Arte Contemporáneo de Monterrey, MARCO

• Mexico
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Multimedia projects coordinator / educational services assistant

  • Jan 2002 - Jul 2002

  • Designed educational educational multimedia art projects that were incorporated into Museum’s customer services • Managed and coordinated computer-equipped learning facilities • Designed and taught courses related to web-based and electronic art • Designed educational educational multimedia art projects that were incorporated into Museum’s customer services • Managed and coordinated computer-equipped learning facilities • Designed and taught courses related to web-based and electronic art