Sr. Account Development Manager

• Jun 2022 - Present

Account Development Manager

• Oct 2015 - Jun 2022

Research and present the appropriate solutions to meet client’s business and creative objectives. Successfully manage effective key relationships on an ongoing basis. Emphasize and maintain a positive relationship with the client to further agency partnership with clients’ growing needs. Lead team in execution and strategy of multi-channel marketing campaigns across all touch points. Analyze results and collaborate with internal digital strategy and media-buying teams to provide impactful recommendations that are in alignment with client goals.

Key Account Manager

• Nov 2013 - Oct 2015

Managed a weekly Plan of Action and kept apprised on all issues, deliverables and timelines for Annual Plan customers. Executed orders and kept accurate records of budgets. Supported and grew the ongoing creation and development of new and current relationships within Mediagistic’s customer base. Continuously analyzed data for the purpose of developing both short and long term marketing plans that met established goals and operating objectives. Responsible for revenue maximization through direct mail, media and digital initiatives, face-to-face marketing presentations and product demonstrations.

Senior Account Executive

• Feb 2013 - Nov 2013

Collaborated with clients from concept to launch of print, TV, Web and social-media campaigns that routinely exceeded client expectations. Supported on-going evolution of clients’ web sites, SEO and SEM initiatives. Cultivated client relationships, landing key accounts. • Responsible for increase in clients profits of more than 40% YOY. Collaborated with clients from concept to launch of print, TV, Web and social-media campaigns that routinely exceeded client expectations. Supported on-going evolution of clients’ web sites, SEO and SEM initiatives. Cultivated client relationships, landing key accounts. • Responsible for increase in clients profits of more than 40% YOY.

National Sales Executive

• Oct 2009 - Feb 2013

Successfully grew division from startup phase to 75 million annually. Established relationships with and sold national half-hour paid program time to advertising agencies and direct accounts. Developed new business and secured renewals, both at agency and direct levels. Increased shares of business through creative selling and packaging. Managed and coordinated all aspects of researching, selling and booking Long Form Program Sales for Sinclair's 58 network-affiliated television stations. • Within first month of tracked revenue, exceeded station budgets by 20%.

Senior Sales Assistant

• Aug 2007 - Oct 2009

Maintained sales agreements between the advertising agencies and television stations. This included: receiving orders, transmitting to stations, confirming and generating contracts, and resolving discrepancies. Serviced and assisted advertising agencies, media buyers and station managers. Assisted Account Executives with preparing presentations; use of rating and research information. Acted as a liaison between station and agency personnel. Handled sales orders, transmittals to stations, air-time scheduling issues and other duties to maintain customer satisfaction in the high volume TV air-time sales process.