Experience

MatrixPoint Consulting

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director of Business Development

  • Sep 2023 - Present



Growth Capital Partners, Inc. - US

• New York, New York, United States

• Senior Director, Digital Media & Analytics

  • Apr 2017 - Aug 2023

  - Led GCP’s digital strategy and customer relationship management, spearheading clients’ digital marketing campaigns, performance analytics, and CRM integrations with Salesforce, Adobe/Marketo, and Hubspot - Strategized and implemented digital campaigns to drive qualified site traffic, conversions and direct response KPIs, as well as customer acquisition, engagement, and retention across Paid Search, Programmatic, Mobile, OTT, Social, and Native channels - Analyzed, optimized, and… Show more - Led GCP’s digital strategy and customer relationship management, spearheading clients’ digital marketing campaigns, performance analytics, and CRM integrations with Salesforce, Adobe/Marketo, and Hubspot - Strategized and implemented digital campaigns to drive qualified site traffic, conversions and direct response KPIs, as well as customer acquisition, engagement, and retention across Paid Search, Programmatic, Mobile, OTT, Social, and Native channels - Analyzed, optimized, and forecasted digital marketing performance, conversion analytics, and addressable audience growth to deliver customer insights and webpage optimization recommendations leveraging Google Marketing Platform and Tableau - Developed both branded and direct response ad messaging through sponsored content promotion, online-to-offline awareness campaigns, A/B and sequential testing, and multi-variate analytics strategies - Educated and trained client-side Sales, Business Development, Account Management, and Operations teams on the biddable media landscape as well as how to scale existing program efficiencies Show less - Led GCP’s digital strategy and customer relationship management, spearheading clients’ digital marketing campaigns, performance analytics, and CRM integrations with Salesforce, Adobe/Marketo, and Hubspot - Strategized and implemented digital campaigns to drive qualified site traffic, conversions and direct response KPIs, as well as customer acquisition, engagement, and retention across Paid Search, Programmatic, Mobile, OTT, Social, and Native channels - Analyzed, optimized, and… Show more - Led GCP’s digital strategy and customer relationship management, spearheading clients’ digital marketing campaigns, performance analytics, and CRM integrations with Salesforce, Adobe/Marketo, and Hubspot - Strategized and implemented digital campaigns to drive qualified site traffic, conversions and direct response KPIs, as well as customer acquisition, engagement, and retention across Paid Search, Programmatic, Mobile, OTT, Social, and Native channels - Analyzed, optimized, and forecasted digital marketing performance, conversion analytics, and addressable audience growth to deliver customer insights and webpage optimization recommendations leveraging Google Marketing Platform and Tableau - Developed both branded and direct response ad messaging through sponsored content promotion, online-to-offline awareness campaigns, A/B and sequential testing, and multi-variate analytics strategies - Educated and trained client-side Sales, Business Development, Account Management, and Operations teams on the biddable media landscape as well as how to scale existing program efficiencies Show less



Information Security Media Group (ISMG)

• United States
• Technology, Information and Media
• 100 - 200 Employee

• Director, Audience Engagement and Analytics

  • May 2021 - Nov 2021

  - Managed all analytics projects internally for ISMG on both the supply and demand sides of the business, delegating hygiene and maintenance facets of data governance to analyst resources abroad - Designed and implemented an analytics methodology via Tableau dashboards for assigning precise valuations to each of the thousands of premium leads that ISMG generates and productizes annually - Evaluated clients’ longitudinal spend across the organization to routinely assist in closing sales… Show more - Managed all analytics projects internally for ISMG on both the supply and demand sides of the business, delegating hygiene and maintenance facets of data governance to analyst resources abroad - Designed and implemented an analytics methodology via Tableau dashboards for assigning precise valuations to each of the thousands of premium leads that ISMG generates and productizes annually - Evaluated clients’ longitudinal spend across the organization to routinely assist in closing sales gaps and achieving full revenue potential from each account - Incorporated Tableau software package capabilities into client proposals, reporting, and campaign performance deep-dives, building micro-databases to connect disparate data sources and deliver wholistic, additive campaign insights - Distilled granularly segmented, contextual insights into audience activity across ISMG’s portfolio of sites in order to enhance qualitative client reporting capabilities - Provided weekly, in-person updates to the company’s CEO and GM of the US regarding analytics progress on various ongoing projects involving audience supply and client sales Show less - Managed all analytics projects internally for ISMG on both the supply and demand sides of the business, delegating hygiene and maintenance facets of data governance to analyst resources abroad - Designed and implemented an analytics methodology via Tableau dashboards for assigning precise valuations to each of the thousands of premium leads that ISMG generates and productizes annually - Evaluated clients’ longitudinal spend across the organization to routinely assist in closing sales… Show more - Managed all analytics projects internally for ISMG on both the supply and demand sides of the business, delegating hygiene and maintenance facets of data governance to analyst resources abroad - Designed and implemented an analytics methodology via Tableau dashboards for assigning precise valuations to each of the thousands of premium leads that ISMG generates and productizes annually - Evaluated clients’ longitudinal spend across the organization to routinely assist in closing sales gaps and achieving full revenue potential from each account - Incorporated Tableau software package capabilities into client proposals, reporting, and campaign performance deep-dives, building micro-databases to connect disparate data sources and deliver wholistic, additive campaign insights - Distilled granularly segmented, contextual insights into audience activity across ISMG’s portfolio of sites in order to enhance qualitative client reporting capabilities - Provided weekly, in-person updates to the company’s CEO and GM of the US regarding analytics progress on various ongoing projects involving audience supply and client sales Show less



Pocketmath

• Singapore
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Oct 2016 - Apr 2017

  - Oversaw all new and existing demand-side account relationships in the Americas region, including onboarding of new accounts, educating new clients on Pocketmath’s self-service platform, facilitating ongoing client relationships, and troubleshooting technical issues - Managed a team of junior account managers and technical operations managers that was based in Singapore, overseeing their daily work performance and training them on advanced executional strategies - Managed all North and… Show more - Oversaw all new and existing demand-side account relationships in the Americas region, including onboarding of new accounts, educating new clients on Pocketmath’s self-service platform, facilitating ongoing client relationships, and troubleshooting technical issues - Managed a team of junior account managers and technical operations managers that was based in Singapore, overseeing their daily work performance and training them on advanced executional strategies - Managed all North and South American client interactions including regular program reviews, upsell strategy pitches, and client engagement events - Provided regular status reporting and account updates directly to Pocketmath’s CEO and global GM of Sales regarding revenue trends and opportunities in the Americas region - Created strategic methods of devising actionable next steps in response to both positive and negative revenue trends, working closely with the Head of Product to consistently enhance pipeline development Show less - Oversaw all new and existing demand-side account relationships in the Americas region, including onboarding of new accounts, educating new clients on Pocketmath’s self-service platform, facilitating ongoing client relationships, and troubleshooting technical issues - Managed a team of junior account managers and technical operations managers that was based in Singapore, overseeing their daily work performance and training them on advanced executional strategies - Managed all North and… Show more - Oversaw all new and existing demand-side account relationships in the Americas region, including onboarding of new accounts, educating new clients on Pocketmath’s self-service platform, facilitating ongoing client relationships, and troubleshooting technical issues - Managed a team of junior account managers and technical operations managers that was based in Singapore, overseeing their daily work performance and training them on advanced executional strategies - Managed all North and South American client interactions including regular program reviews, upsell strategy pitches, and client engagement events - Provided regular status reporting and account updates directly to Pocketmath’s CEO and global GM of Sales regarding revenue trends and opportunities in the Americas region - Created strategic methods of devising actionable next steps in response to both positive and negative revenue trends, working closely with the Head of Product to consistently enhance pipeline development Show less



Smaato (Now part of Verve Group)

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Feb 2015 - Jul 2016

  - Acted as principal point of contact and escalation for Tier 1 and 2 DSPs connected to Smaato’s mobile ad exchange, advising them on inventory ingestion methodologies and pricing considerations - Led all remote and in-person client interactions including recurring calls, quarterly business reviews, and client events - Coordinated with Sales Engineering, Ad Quality, and Professional Services teams to promote new marketing products and troubleshoot issues with account connectivity and… Show more - Acted as principal point of contact and escalation for Tier 1 and 2 DSPs connected to Smaato’s mobile ad exchange, advising them on inventory ingestion methodologies and pricing considerations - Led all remote and in-person client interactions including recurring calls, quarterly business reviews, and client events - Coordinated with Sales Engineering, Ad Quality, and Professional Services teams to promote new marketing products and troubleshoot issues with account connectivity and access to inventory - Liaised with Supply team to package and pitch Private Marketplace, Video, and Native ad opportunities to buyers - Winner of Smaato’s 2016 Global Sales Conference “Certify & Pitch” Account Management award Show less - Acted as principal point of contact and escalation for Tier 1 and 2 DSPs connected to Smaato’s mobile ad exchange, advising them on inventory ingestion methodologies and pricing considerations - Led all remote and in-person client interactions including recurring calls, quarterly business reviews, and client events - Coordinated with Sales Engineering, Ad Quality, and Professional Services teams to promote new marketing products and troubleshoot issues with account connectivity and… Show more - Acted as principal point of contact and escalation for Tier 1 and 2 DSPs connected to Smaato’s mobile ad exchange, advising them on inventory ingestion methodologies and pricing considerations - Led all remote and in-person client interactions including recurring calls, quarterly business reviews, and client events - Coordinated with Sales Engineering, Ad Quality, and Professional Services teams to promote new marketing products and troubleshoot issues with account connectivity and access to inventory - Liaised with Supply team to package and pitch Private Marketplace, Video, and Native ad opportunities to buyers - Winner of Smaato’s 2016 Global Sales Conference “Certify & Pitch” Account Management award Show less



Everyday Health

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Digital Media Trader

  • Aug 2013 - Jan 2015

  - Led day-to-day operations of the Health Reach Trade Desk, Everyday Health’s audience-driven, off-portfolio programmatic trading solution - Co-managed $15MM+ of client spend across several DSPs and all major display, video, social, and mobile ad exchanges - Launched and optimized digital campaigns for various pharmaceutical, OTC, government, and lifestyle brands, exceeding both front- and back-end kpi metrics - Provided Client Analysts with proactive and strategic performance insights… Show more - Led day-to-day operations of the Health Reach Trade Desk, Everyday Health’s audience-driven, off-portfolio programmatic trading solution - Co-managed $15MM+ of client spend across several DSPs and all major display, video, social, and mobile ad exchanges - Launched and optimized digital campaigns for various pharmaceutical, OTC, government, and lifestyle brands, exceeding both front- and back-end kpi metrics - Provided Client Analysts with proactive and strategic performance insights for clients’ consideration, and advised Planning team on possible campaign pitch parameters for existing and upcoming opportunities - Collaborated with Business Intelligence to effectively package and implement vast amounts of first party audience data Show less - Led day-to-day operations of the Health Reach Trade Desk, Everyday Health’s audience-driven, off-portfolio programmatic trading solution - Co-managed $15MM+ of client spend across several DSPs and all major display, video, social, and mobile ad exchanges - Launched and optimized digital campaigns for various pharmaceutical, OTC, government, and lifestyle brands, exceeding both front- and back-end kpi metrics - Provided Client Analysts with proactive and strategic performance insights… Show more - Led day-to-day operations of the Health Reach Trade Desk, Everyday Health’s audience-driven, off-portfolio programmatic trading solution - Co-managed $15MM+ of client spend across several DSPs and all major display, video, social, and mobile ad exchanges - Launched and optimized digital campaigns for various pharmaceutical, OTC, government, and lifestyle brands, exceeding both front- and back-end kpi metrics - Provided Client Analysts with proactive and strategic performance insights for clients’ consideration, and advised Planning team on possible campaign pitch parameters for existing and upcoming opportunities - Collaborated with Business Intelligence to effectively package and implement vast amounts of first party audience data Show less



Criteo

• France
• Advertising Services
• 700 & Above Employee

• Real-time Bidding Manager

  • Mar 2011 - Dec 2012

  - Managed and optimized a $10M+ book of business across Google AdX, Right Media RMX, and Facebook FBX platforms; averaged quarterly revenue gains of 53% - Oversaw 22 Google AdX Preferred Deal campaigns; executed the first-ever Google Preferred Deals beta campaign - Served as principal point of contact for the Business Development team regarding Sales, Account Management, and Business Intelligence team initiatives - Supported global RTB expansion across 34 markets and 11 trading… Show more - Managed and optimized a $10M+ book of business across Google AdX, Right Media RMX, and Facebook FBX platforms; averaged quarterly revenue gains of 53% - Oversaw 22 Google AdX Preferred Deal campaigns; executed the first-ever Google Preferred Deals beta campaign - Served as principal point of contact for the Business Development team regarding Sales, Account Management, and Business Intelligence team initiatives - Supported global RTB expansion across 34 markets and 11 trading platforms, having trained local Business Development teams from 4 local markets in the US and Europe - Recipient of 3 company MVP awards for exceeding quarterly business goal targets Show less - Managed and optimized a $10M+ book of business across Google AdX, Right Media RMX, and Facebook FBX platforms; averaged quarterly revenue gains of 53% - Oversaw 22 Google AdX Preferred Deal campaigns; executed the first-ever Google Preferred Deals beta campaign - Served as principal point of contact for the Business Development team regarding Sales, Account Management, and Business Intelligence team initiatives - Supported global RTB expansion across 34 markets and 11 trading… Show more - Managed and optimized a $10M+ book of business across Google AdX, Right Media RMX, and Facebook FBX platforms; averaged quarterly revenue gains of 53% - Oversaw 22 Google AdX Preferred Deal campaigns; executed the first-ever Google Preferred Deals beta campaign - Served as principal point of contact for the Business Development team regarding Sales, Account Management, and Business Intelligence team initiatives - Supported global RTB expansion across 34 markets and 11 trading platforms, having trained local Business Development teams from 4 local markets in the US and Europe - Recipient of 3 company MVP awards for exceeding quarterly business goal targets Show less



Razorfish

• United States
• Advertising Services
• 700 & Above Employee

• Search Account Manager

  • Jun 2008 - Feb 2011

  - Developed, presented, and managed multi-million dollar annual and quarterly SEM strategies for T. Rowe Price to align with holistic marketing programs across a portfolio of 6 independent lines of business - Spent more than $1M in incremental SEM budgets in 2010 at constant efficiencies, contributing to more than a 2x increase in client budgets year-over-year - Executed several beta tests, such as Google Sitelinks, which resulted in a 71% increase in branded CTRs and a 23% gain in… Show more - Developed, presented, and managed multi-million dollar annual and quarterly SEM strategies for T. Rowe Price to align with holistic marketing programs across a portfolio of 6 independent lines of business - Spent more than $1M in incremental SEM budgets in 2010 at constant efficiencies, contributing to more than a 2x increase in client budgets year-over-year - Executed several beta tests, such as Google Sitelinks, which resulted in a 71% increase in branded CTRs and a 23% gain in branded conversion efficiency - Fully integrated Atlas ad serving platform with Marin campaign management dashboard - Co-authored an officially published Razorfish POV on the release of Google Instant - Translated SEO meta-tags from English to Spanish for Victoria’s Secret and Microsoft campaigns Show less - Developed, presented, and managed multi-million dollar annual and quarterly SEM strategies for T. Rowe Price to align with holistic marketing programs across a portfolio of 6 independent lines of business - Spent more than $1M in incremental SEM budgets in 2010 at constant efficiencies, contributing to more than a 2x increase in client budgets year-over-year - Executed several beta tests, such as Google Sitelinks, which resulted in a 71% increase in branded CTRs and a 23% gain in… Show more - Developed, presented, and managed multi-million dollar annual and quarterly SEM strategies for T. Rowe Price to align with holistic marketing programs across a portfolio of 6 independent lines of business - Spent more than $1M in incremental SEM budgets in 2010 at constant efficiencies, contributing to more than a 2x increase in client budgets year-over-year - Executed several beta tests, such as Google Sitelinks, which resulted in a 71% increase in branded CTRs and a 23% gain in branded conversion efficiency - Fully integrated Atlas ad serving platform with Marin campaign management dashboard - Co-authored an officially published Razorfish POV on the release of Google Instant - Translated SEO meta-tags from English to Spanish for Victoria’s Secret and Microsoft campaigns Show less