Experience

Epson Southeast Asia

• Singapore
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Regional Manager, Commerical Products

  • Apr 2022 - Present

• Senior Regional Product Manager, Commercial Products

  • Jul 2021 - Apr 2022

• Senior Regional Product Manager

  • Apr 2019 - Jul 2021

  General Responsibilities• Manage a team of 3 product managers to deliver marketing materials, product webpage deployment & product training and proper execution of 4Ps plan. • Manage the team’s sales processes to ensure compliance, create efficiencies and implement system changes to support the process. • Building and managing the team’s performance through on-the-job coaching and mentoring. Driving the team to meet the overall companies’ target. • Deliver training materials & coaching to team members on product marketing deliverable to ensure Epson sales subsidiaries benefit from such sessions. • Maintaining & publishing routine reports to direct manager such as sales forecast accuracy, ageing inventory & A&P expenditure. • Continue development of new verticals for the High Brightness projectors segment; Rental/Staging & Pro AV segment. • Identifying key challenges in each sales subsidiary and develop a ‘Go-to-Market’ plan with the team members to address the problems. • Analyze market conditions and competitor information on the visual products trends to identify risks & opportunities for HQ Japan. • Business development for regional strategic accounts such as Infineon, Google, Amazon & teamLab. Highlights• Spearhead and executed the region’s first Infocomm SEA 2019 which showcased multiple solutions for all visual products.• Hosted VIP tour for key/strategic partners to Japan HQ to showcase Epson’s technologies and product advantages to convince partners to come on board with Epson. • Continued growth in High Brightness projector segment revenue YOY ▲58% as of FY19 1H. • Overall projector growth YOY ▲11% as of FY19 1H. • Developed a new Throw Distance Calculator smartphone application to allow dealers to calculate the necessary throw distance offline. Show less

• Regional Product Manager

  • Aug 2017 - Apr 2019

  General Responsibilities• Develop, spearhead, and manage end-to-end marketing plans and resources including budget and activities (digital campaigns, PR, A&P, trade shows/ seminars, activation)• Lead creation of collateral, presentations, and marketing materials for sales, channel partners, and local counterparts as tools for communications and training. • Product Champion and Advisor for go-to-market development and product marketing for SEA. • Developed new verticals for the High Brightness projectors segment; Rental/Staging & Pro AV segment. • Implementation of a ‘Go-to-Market’ plan for focus channels such as Rental/Staging & Pro AV Dealers. • Analyze market conditions and competitor information on the visual products trends to identify risks & opportunities for HQ Japan. • Manage the product lines from launch to end of marketing. • Management of product life cycle in ASEAN region. Highlights• Spearhead and executed a Regional Launch event at Bangkok for close to 300 guests for the new launch of High Brightness Laser projector; EB-L20000UNL & EB-L12000QNL. • The expansion plan for Rental/Staging & Pro AV dealers resulted in High Brightness projector segment revenue YOY ▲38%. • High Brightness projector segment qty YOY ▲69%. • Strategized and executed the Regional’s 1st Rental & Staging Summit 2019 to generate sales lead & product awareness for High Brightness projectors to about 150 partners. • Collaborate with Kramer Singapore to conduct regional workshop to showcase AV solutions & generate sales leads through the channel engagements. Show less



Casio Singapore Pte Ltd

• Singapore
• Wholesale Appliances, Electrical, and Electronics
• 1 - 100 Employee

• Product Marketing Specialist (Regional)

  • Dec 2015 - Aug 2017

  General Responsibilities• Responsible for ASEAN & Domestic Market’s product training, price positioning & product marketing related activities. • 40% of the job scope is responsible for Domestic Sales. • Pre & Post-Sales Support for both domestic, regional sales offices & distributors around the ASEAN. • 50% of remuneration funded by Casio HQ R&D Division to support Global Product Training to all Casio Sales Office around the world & advisor to new product development & research. • Training countries include Casio Europe, Casio China, Casio America & Casio Japan. • Social Media management for ASEAN Market, Facebook & YouTube platform.• ATL & BTL conceptualizing for ASEAN’s marketing. Highlights• Domestic FY16 Net Sales Revenue ▲18% against FY15. • Provide Global Training to sales offices around the world for Casio’s 1st 4K UHD Projector; XJ-L8300HN. • Obtaining feedback from Global Sales Offices with product-related request and working closely with HQ R&D Team for future product line up. • Together with R&D Team, developed the new XJ-UT351WN with both Horizontal & Vertical Keystone correction. • Working with HQ to set up the 1st e-Leaning platform among the Casio Group. To encourage Casio Projector’s members all around the world to undergo the e-learning after the Global Training. Show less

• Senior Business Development Executive-Projector Business

  • Feb 2015 - Dec 2015

  General Responsibilities• To be responsible for sales and marketing activities for Projector Business • Channel sales, key account & margin management in Casio Projector business for local market and any overseas • Market & Competitor Research & Analysis• Develop product configurations, positioning and channel strategies to go to market on targeted segments.• Manage country’s inventory to ensure smooth delivery to Channel Partners. • Identify market trend and provide quarterly business review with other South East Asia sales offices. • Management of Channel Partners to handle commercial and government tenders. • Conduct of Sales & Product Training to Channel Partners. Show less



Epson Southeast Asia

• Singapore
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Regional Product Manager

  • Apr 2014 - Feb 2015

  General Responsibilities • To be responsible for sales and marketing activities for World’s No 1 and Singapore’s No 1 Projector Brand (Base on future source data, in terms of sales volume). • Business Development for new product segment; EPSON Moverio (BT-200 / BT2B) Wearable Device for South East Asia Region. • Responsible for Product management and marketing strategies of both B2B and B2C market. • Direct engagement with Channel Partners and ensuring coverage of market segments. • Develop product configurations, positioning and channel strategies to go to market on targeted segments. • Manage country’s inventory to ensure smooth delivery to Channel Partners. • Identify market trend and provide quarterly business review with other South East Asia sales offices. • Management of Channel Partners to handle commercial tenders. • Conduct of Sales & Product Training to Channel Partners. Highlights • Business development with government entities such as IDA for EPSON Wearable Device - BT-200. • Close working relation with EADS Group (Airbus) to develop vertical applications for aircraft maintenance for EPSON Wearable Device. • Channel development to grow new partners to sell Home Projector Models. • Increase sales of retail channel by reviewing and increasing the range of products to end users. • Initiated High Brightness Projector showcase for Pro AV Consultants & Pro AV Resellers to feature on Edge Blending, Portrait Projection & HD BaseT capability of the projector. • To produce new marketing strategy & sales communication to counter against competitor products, the 1 Chip DLP Projectors during consumer trade show. • Revamp of Projector BTL Communication for Retail Channel. • To head major price review across the region to counter against the 4Klm – 5Klm Desktop segment which resulted growth in EPSON market share by approx. 12%. (Source: Future Source) • Work/Engage with media on creation of editorial/newsworthy contents Show less



Epson Singapore

• Singapore
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Channel Account Manager

  • Jan 2012 - Apr 2014

  General Responsibilities• To manage major channel retail accounts such as Harvey Norman, Courts Singapore, Popular Book Company, Gain City. • To achieve sales target of approx. $1.2million per quarter. • To monitor stock turn from channel partners. • Working closely with Product Manager’s to ensure smooth delivery to Channel Partners. • Maintaining and growing retail visibility among retail storefront. • Provide competitive analysis to Product Managers on a monthly basis to take stock of the progress and activities by competitors. • Organize and co-ordinate consumer trade shows quarterly. Highlights• Huge growth in store front visibility and increase in shelf share for EPSON Products for key accounts assigned to me. • Introduced EPSON Label Printer into Popular Bookstore and maintaining sales by introducing tactical promotion mechanics to boost sales and to counter against competitors. • Year on Year growth of more than 100% of sales targets.• Courts Singapore showed more than 120% of net sales growth.• Increase in mindshare from Popular Bookstore to carry a full range of EPSON Consumer products such as Printers, Label Printers and consumables. • Convince Superstores to adopt 10% ROI method whenever it comes to investment of atrium roadshows or consumer trade shows. Show less

• Sales and Marketing Officer

  • Sep 2011 - Aug 2012

  General Responsibilities• Responsible for store front visibility maintenance and deployment. • Co-ordination and execution of trade shows and roadshows. • Sales Promoter management and training. • Undergo agency selection for Singapore Sales Team for specific task requirement such as logistic, events and delivery of sample units. Highlights• Smooth execution of Island wide Promotion mechanic across Singapore. • Deployment of marketing collaterals to all Superstore and Tier 2 partners across Singapore. • Organizing and coordinating EPSON’s Annual Partner’s night. Show less



Epson Singapore

• Singapore
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Sales Consultant (DSTA)

  • Jul 2010 - Dec 2010

  General Responsibilities • Direct engagement with end users for tender projects and sales pitch. • Identify school’s requirement and specking in appropriate models for their usage. • To work with System Integrators on providing one stop solution to schools whenever they purchase EPSON projectors. Highlights • Direct Sales enquiries increased by approx. 10% after I came on board. • EPSON was the number 1 DSTA Projector Brand in terms of sell out as of 2010. Show less