Marketing Communications Manager

• Aug 2022 - Present

Dining/Housing Marketing Manager

• Feb 2020 - Aug 2022

+ Independently developed copywritten marketing messages that lead to the increased retention of students who returned to live on campus by 24% in FY 1, and 58% in FY 2, an increase in the department operating budget of $300,000 and $800,000 respectively. +Implemented paid social media ads through Meta Business Suite with top ads performing with a 4.34% click-through rate and $0.10 cost per link click to drive website traffic about various topics including meal plans, apartments, housing, and employment. +Created, scheduled, and posted engaging content that increased the overall followership of four Instagram and Facebook social media accounts by 400%. Tracked and input analytics information to find peak posting times, and most engaging content. +Supervised and managed a team of one full-time Marketing and Graphics Specialist and four part-time Marketing and Graphic Design Assistant interns, including overseeing the team’s day-to-day tasks and job assignments through Asana. +Efficiently maintained and prioritized over fifty marketing and communications projects and assignments for multiple campus departments at one time. +Developed marketing campaign schedules that incorporated layered content strategies including email, text message, social media, digital signs, print graphics, and direct mail for various audiences from initial request to final delivery. +Built strong, collaborative relationships with fifteen on and off-campus clients to provide marketing and communication plans, design graphics, and take photos and videos. +Utilized Constant Contact to create, schedule, and send promotional emails to over 13,000 email contacts, with an average 64% open rate, and 26% click-through rate. +Designed a gold award-winning 41-page digital, and 40-page printed saddle-stitched Catering Menu that lead to an overall increase in catering sales. Show less

Hall Director

• Sep 2016 - Feb 2020

Supervision, Advising and Administrative Duties + Oversee building operations of traditional residence halls (250 male and 385 female first-year students): including room change authorizations, weekly occupancy reports, key inventories, desk operations, trainings and scheduling duty rotations. + Collaborate with campus departments to facilitate a positive partnership to coordinate two years of Resident Assistant (RA) training for over 115 student staff. + Supervise and support eight to seventeen staff members through empathetic active listening at monthly one-on-one coaching meetings. + Prepare and reconcile funds for a student organization with a budget of $5,000+. + Develop effective processes, policy and reporting methods within the residence hall. + Demonstrate adaptability, positivity, and problem-solving skills while serving as primary contact for emergencies and crisis response for over 4,000 on campus students and 111 staff. + Adjudicate conduct hearings when campus policies are violated to assist in cognitive development. Chair, Professional Hall Director Search + Thoroughly screen and score over 400 applicants for Human Resource scoring approval. + Facilitate and coordinate over 80 interviews for candidates of the full-time Hall Director position through phone, skype, and in-person channels. + Lead a committee of four Hall Directors through the search process from start to finish over a six-month period. Supervision Committee + Implemented new processes and developed new materials for training for 120 staff members. + Successfully coordinated implementation of a new selection interview processes for over 300 applicants. + Developed and implemented a marketing campaign that increased staff applications by 24%. + Developed learning outcome based one-on-one templates through Microsoft OneNote for 12 Hall Directors to utilize when they meet with 113 staff biweekly. Show less

Program Coordinator, Co-Advisor

• Jun 2015 - Jun 2016

• Molded and shaped 34 first and second year residents into more effective leaders through emphasis on leadership qualities such as involvement, innovation, service and academia. • Lead the living learning community by modeling and teaching the leadership qualities above in weekly leadership training sessions. • Restructured the organization through creation of a logo, mission statement, organization objectives and goals. • Molded and shaped 34 first and second year residents into more effective leaders through emphasis on leadership qualities such as involvement, innovation, service and academia. • Lead the living learning community by modeling and teaching the leadership qualities above in weekly leadership training sessions. • Restructured the organization through creation of a logo, mission statement, organization objectives and goals.

Research Assistant

• Jan 2015 - May 2016

- I worked with Dean, Anthony Bowrin, Ph.D., CMA, CFM, and with Alumni Relations to help gather information about College of Business Management Alumni.- Develop, track and monitor over 7,000 college alumni database records in Microsoft Excel.- Utilized six programs (Raisers Edge by BlackBaud, Excel, White Pages, Facebook, LinkedIn, SalesGenie) and resources to collect appropriate data and manage customer relationships.- Analyze data to interpret trends and changes to ultimately draw conclusions from alumni data.- Communicated results by creating a report that thoroughly described the research processes, strengths, weaknesses, and areas of improvement of the database and research performed. Show less

Resident Assistant

• Aug 2014 - May 2016

• Provide emotional support and life guidance to 44 first year residents, subsequently focusing onpersonal growth and academic success.• Maintain a custodial resident persistence rate of 91.09% from FA’14 – WI ’15 semesters.• Meticulously planned and executed educational and community building programs for all 400LCN residents.• Perform effective conflict mediation for all custodial residents and others in need throughout thefacility, resulting in better roommate relationships and well-developed problem-solving skills.• Create legally binding documents such as incident reports and contracts.• Collaborate and work closely with other departments, including: University Police, Housing, andResidential Life employees. Show less

Resident Assistant

• Jun 2015 - Aug 2015

• Transitioned 150 international students from five different countries to university life within the US. • Coordinated with a team of sixteen to provide two community-building programs per day. • Successfully built community within a group of students with diverse backgrounds and values. • Transitioned 150 international students from five different countries to university life within the US. • Coordinated with a team of sixteen to provide two community-building programs per day. • Successfully built community within a group of students with diverse backgrounds and values.

Finance and Sponsorships Chair

• Jun 2014 - Feb 2015

- Responsible for tracking, balancing and management of the $98,000 budget for a 580+ person conference. - Lead a team of six student leaders to plan fundraisers and secure donations of $8,860. - Worked with a team of 14 student leaders to effectively plan and execute a 2-day conference. - This was a volunteer position that was not compensated. - Responsible for tracking, balancing and management of the $98,000 budget for a 580+ person conference. - Lead a team of six student leaders to plan fundraisers and secure donations of $8,860. - Worked with a team of 14 student leaders to effectively plan and execute a 2-day conference. - This was a volunteer position that was not compensated.

Sales Associate

• Oct 2013 - Aug 2014

• Offering knowledgeable help for customers about current phones and tablets • Activating phones and offering technical support for customers with questions • Offering knowledgeable help for customers about current phones and tablets • Activating phones and offering technical support for customers with questions

Customer Service, Cashier

• Aug 2011 - Aug 2013

- Demonstrated dedication to superior customer service, efficiency, and integrity which lead to a promotion to Customer Service Clerk. - Reconciled Point of Sale system with over $15,000 of Western union money orders and transfers, bottle return clips, Michigan Lottery, and sales returns. - Processed over $10,000 worth of transactions over an 8 hour shift with a 100% accuracy rate. - Respectfully and warmly answer phone calls to direct customers while promoting the business. - Multi-task and prioritize multiple customers with various needs, incoming phone calls, and monitor wait times of checkout. Show less

Intern

• 2012 - 2013

Cashier, Section Supervisor

• Sep 2010 - Oct 2011

• Overseeing sales, selling and retrieving fudge, donuts, cider, popcorn while making sure the lines are managed; cleaning my section so it looks presentable for valued customers. • Overseeing sales, selling and retrieving fudge, donuts, cider, popcorn while making sure the lines are managed; cleaning my section so it looks presentable for valued customers.