Caitlin Anderson
Head of Performance Marketing, Delighted Brand at Qualtrics- Claim this Profile
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Bio
Ashlee Sikora
I was fortunate to work with Caitlin when she was both a Marketing Intern and a Marketing Assistant at Chatham University. Caitlin displayed strong leadership skills, filling in for the Director of Marketing and focused on integrating social media strategy with Chatham’s recruitment events. Caitlin demonstrated strong initiative and creative thinking, contributing her ideas to marketing discussion. We’ve since kept in touch and I have found Caitlin to be a passionate and knowledgeable resource in the marketing industry.
Terri Butler
In her time at PNC, Caitlin made tremendous impact to the Sr. Marketing Specialist role. Her insatiable desire to learn and continually improve upon existing processes comes through in every endeavor she touches from managing our digital asset management platform to making recommendations for how to make PNC TV ads
Ashlee Sikora
I was fortunate to work with Caitlin when she was both a Marketing Intern and a Marketing Assistant at Chatham University. Caitlin displayed strong leadership skills, filling in for the Director of Marketing and focused on integrating social media strategy with Chatham’s recruitment events. Caitlin demonstrated strong initiative and creative thinking, contributing her ideas to marketing discussion. We’ve since kept in touch and I have found Caitlin to be a passionate and knowledgeable resource in the marketing industry.
Terri Butler
In her time at PNC, Caitlin made tremendous impact to the Sr. Marketing Specialist role. Her insatiable desire to learn and continually improve upon existing processes comes through in every endeavor she touches from managing our digital asset management platform to making recommendations for how to make PNC TV ads
Ashlee Sikora
I was fortunate to work with Caitlin when she was both a Marketing Intern and a Marketing Assistant at Chatham University. Caitlin displayed strong leadership skills, filling in for the Director of Marketing and focused on integrating social media strategy with Chatham’s recruitment events. Caitlin demonstrated strong initiative and creative thinking, contributing her ideas to marketing discussion. We’ve since kept in touch and I have found Caitlin to be a passionate and knowledgeable resource in the marketing industry.
Terri Butler
In her time at PNC, Caitlin made tremendous impact to the Sr. Marketing Specialist role. Her insatiable desire to learn and continually improve upon existing processes comes through in every endeavor she touches from managing our digital asset management platform to making recommendations for how to make PNC TV ads
Ashlee Sikora
I was fortunate to work with Caitlin when she was both a Marketing Intern and a Marketing Assistant at Chatham University. Caitlin displayed strong leadership skills, filling in for the Director of Marketing and focused on integrating social media strategy with Chatham’s recruitment events. Caitlin demonstrated strong initiative and creative thinking, contributing her ideas to marketing discussion. We’ve since kept in touch and I have found Caitlin to be a passionate and knowledgeable resource in the marketing industry.
Terri Butler
In her time at PNC, Caitlin made tremendous impact to the Sr. Marketing Specialist role. Her insatiable desire to learn and continually improve upon existing processes comes through in every endeavor she touches from managing our digital asset management platform to making recommendations for how to make PNC TV ads
Credentials
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Conversion Optimization Practitioner
Market MotiveOct, 2013- Nov, 2024 -
Excel 2010 Advanced
ONLCMar, 2013- Nov, 2024 -
Bing Ads Accredited Professional
Microsoft AdvertisingDec, 2012- Nov, 2024 -
Adwords Certification
GoogleFeb, 2013- Nov, 2024
Experience
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Qualtrics
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United States
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Software Development
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700 & Above Employee
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Head of Performance Marketing, Delighted Brand
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Mar 2020 - Present
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Uber
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United States
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Internet Marketplace Platforms
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700 & Above Employee
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Web Lead
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Dec 2019 - Mar 2020
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Sr Marketing Manager, Experimentation
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Mar 2018 - Dec 2019
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Marketing Experimentation Manager
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May 2017 - Mar 2018
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Program Manager, Testing
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Dec 2016 - May 2017
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TheoryBloom, LLC
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San Francisco Bay Area
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Partner
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Mar 2016 - Jan 2019
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AMERICAN EAGLE OUTFITTERS INC.
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United States
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Retail
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700 & Above Employee
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Web Optimization Analyst
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Jul 2015 - Dec 2016
- Manage A/B and MVT test program from ideation to final reporting - Establish and groom testing roadmap - Coordinate cross-functional team & external (agency) collaboration - Manage A/B and MVT test program from ideation to final reporting - Establish and groom testing roadmap - Coordinate cross-functional team & external (agency) collaboration
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PNC
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United States
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Financial Services
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700 & Above Employee
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Senior Marketing Strategist
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Nov 2013 - Jul 2015
Translate business objectives for consumer deposit and credit products into creative strategy. Working on cross-departmental teams to establish integrated marketing plans has enabled me to apply digital knowledge to branding and advertising strategy. Translate business objectives for consumer deposit and credit products into creative strategy. Working on cross-departmental teams to establish integrated marketing plans has enabled me to apply digital knowledge to branding and advertising strategy.
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Level Agency
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United States
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Advertising Services
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1 - 100 Employee
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Online Marketing Specialist
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Jun 2012 - Nov 2013
Increase online brand significance for clients through strategic media buying. Increase online brand significance for clients through strategic media buying.
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Valley Sports Complex
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New Kensington, PA
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Director
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Nov 2011 - Dec 2012
Coordinate special events, rink scheduling, program development, and instructor management. Coordinate special events, rink scheduling, program development, and instructor management.
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Chatham University
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United States
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Higher Education
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400 - 500 Employee
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Enrollment Marketing Assistant
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Feb 2012 - Jun 2012
Temporarily filled in for the Director of Enrollment Marketing. Weekly tasks included managing the following: email campaigns, social media communication, enrollment recruiting material, event planning, advertisement placements. Temporarily filled in for the Director of Enrollment Marketing. Weekly tasks included managing the following: email campaigns, social media communication, enrollment recruiting material, event planning, advertisement placements.
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Chatham University
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United States
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Higher Education
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400 - 500 Employee
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Marketing Intern
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Jun 2011 - Aug 2011
Created and organized advertising kits Developed and analyzed surveys for prospective students Shopped for visitor gift and promotional pieces for recruitment initiative Updated, monitored, and tracked social-media efforts to increase conversion rate Created and organized advertising kits Developed and analyzed surveys for prospective students Shopped for visitor gift and promotional pieces for recruitment initiative Updated, monitored, and tracked social-media efforts to increase conversion rate
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Social Media Intern
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Jan 2011 - Aug 2011
Track,write, and update social media sites to increase traffic. Track,write, and update social media sites to increase traffic.
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VP of Fundraising
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2011 - 2011
Create, organize and execute fundraising plans. Create, organize and execute fundraising plans.
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Education
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2014 - 2016
Chatham University
Master of Business Administration (MBA), Project Management -
2009 - 2011
Chatham College for Women
Business, Marketing -
2007 - 2009
Saint Vincent College
Community
