Experience

Drexel University College of Engineering

• United States
• Higher Education
• 1 - 100 Employee

• Assistant Director, Digital Content & Operations

  • Feb 2023 - Present



Thomas Jefferson University Hospitals

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Associate Director of Digital Communications

  • May 2022 - Feb 2023

  - Manage Jefferson and Einstein's websites and digital communications for The Office of Institutional Advancement to enhance conversions, engagement, and brand. - Oversaw the transition of Einstein’s digital assets to Jefferson’s systems. - Work with leaders to implement digital strategies and client-specific solutions through various channels. - Outline and execute analytic-driven digital strategy enterprise-wide. - Manage Jefferson and Einstein's websites and digital communications for The Office of Institutional Advancement to enhance conversions, engagement, and brand. - Oversaw the transition of Einstein’s digital assets to Jefferson’s systems. - Work with leaders to implement digital strategies and client-specific solutions through various channels. - Outline and execute analytic-driven digital strategy enterprise-wide.



Einstein Healthcare Network

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Web Specialist

  • Mar 2019 - Jul 2022

  - Design and maintain websites for The Office of Development to improve fundraising conversion rates, donor recognition, and awareness. - Increased online giving by 222% through utilizing analytics and best practices - Increased conversion rates by 50% by managing Search Engine Optimization (SEO) - Increased email revenue by 125% with strategic email marketing campaign - Developed and introduced a new online alumni community platform for Einstein’s over 7,000 resident and fellowship alumni - Lead/manage innovative solutions to improve efficiency and audience outreach - Project manager for multiple outside vendors to maximize ROI for current/future ventures - Collaborate to promote stories and fundraising on social media - Maintain peer-to-peer fundraising campaigns helping champions navigate best practices on JustGiving, TeamRaiser, and Facebook Fundraising.



Penn Medicine, University of Pennsylvania Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• IT Support & Applications Developer

  • Nov 2017 - Jan 2019

  • Create and edit Intranet site to help researchers access and interpret data at the Center of Neurodegenerative Disease Research (CNDR). • Installed backup system for center servers to prevent data loss. • Onboard new researchers to access various databases while maintaining security and adhering to HIPPA laws. • Create and edit Intranet site to help researchers access and interpret data at the Center of Neurodegenerative Disease Research (CNDR). • Installed backup system for center servers to prevent data loss. • Onboard new researchers to access various databases while maintaining security and adhering to HIPPA laws.



CBG Products

• Rome Area, Italy

• Intern

  • Aug 2016 - Dec 2016

  • Developed business plan outlining company goals and go-to-market strategies for subscription-based online health and beauty product start-up. • Analyzed customer profiles to bring new products into Italian market of over 30 million customers. • Enhanced and integrated website model to increase viewership and reduce bounce rate by updating and revising past website outline. • Developed business plan outlining company goals and go-to-market strategies for subscription-based online health and beauty product start-up. • Analyzed customer profiles to bring new products into Italian market of over 30 million customers. • Enhanced and integrated website model to increase viewership and reduce bounce rate by updating and revising past website outline.



CBIZ

• United States
• Business Consulting and Services
• 700 & Above Employee

• Intern

  • Jun 2016 - Aug 2016

  • Audited internal clients to evaluate current distribution of pension plans for retirement planning services firm. • Streamlined data process by creating functions to improve accuracy and increase efficiency. • Audited internal clients to evaluate current distribution of pension plans for retirement planning services firm. • Streamlined data process by creating functions to improve accuracy and increase efficiency.