Experience

M1

• United States
• Financial Services
• 100 - 200 Employee

• Analytics Manager

  • Dec 2021 - Present

  Applying users’ behavior and feedback with reporting and models to measure product progress and test our product assumptions. Applying users’ behavior and feedback with reporting and models to measure product progress and test our product assumptions.



ShopRunner

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Manager, Analytics

  • Oct 2021 - Dec 2021

  Lead a team of data analysts supporting the development process for FedEx Dataworks products, including ShopRunner member benefits, a digital wallet, comparison shopping, and a status tracker for shipping and returns.

• Manager, Analytics

  • Jan 2020 - Oct 2021

  Manage five analysts supporting product managers and engineers for eight product teams.Led client-facing analytics for a membership program across 100 retailers, with $1.6B annual member spend.Streamlined processes for member new-to-file analysis, saving 520 annual hours of analyst time.Managed analysis of 3rd-party file matching and demographics profiling in the pre-sales process.



iProspect

• Advertising Services
• 700 & Above Employee

• Director, Analytics

  • May 2019 - Dec 2019

  Led a team of six analysts in customer acquisition initiatives across five telecom clients.Projects included:Budget forecasts for $145MM annual spendShopping cart conversion rate optimizationDesign of experiments across paid search, website, and call center touchpointsAutomated analysis of search term profitability

• Senior Manager, Analytics

  • May 2017 - Apr 2019

  Led a team providing reporting and predictive analytics for customer acquisition and retention initiatives across search, social, display, call centers, and landing sites. Implemented campaign pacing models that reduced prediction error by 18% from a previous process.Streamlined report delivery processes, saving 1000+ hours/year of analyst time.Led design of experiments that have driven >13% YoY conversion rate improvements.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Consultant, Marketing Analytics

  • Oct 2015 - May 2017

  Lead analyst for CRM reporting and testing initiatives; built analytics processes using Python, SQL Server, and reporting APIs. Lead analyst for CRM reporting and testing initiatives; built analytics processes using Python, SQL Server, and reporting APIs.



Northwestern University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Lecturer

  • Apr 2016 - Jun 2016

  Developed and led a workshop on applied website measurement for graduate students at the Medill School of Integrated Marketing Communications. Developed and led a workshop on applied website measurement for graduate students at the Medill School of Integrated Marketing Communications.



iCrossing

• United States
• Advertising Services
• 200 - 300 Employee

• Analytics Specialist

  • Jul 2014 - Sep 2015

  Led reporting and analysis across search, display, and social campaigns. Projects included forecasting, audience profiling, location bid optimization, and site tagging. Led reporting and analysis across search, display, and social campaigns. Projects included forecasting, audience profiling, location bid optimization, and site tagging.



Merkle | Cardinal Path

• Canada
• Advertising Services
• 100 - 200 Employee

• Consultant, Digital Analytics

  • Dec 2012 - Jul 2014

  Business intelligence analysis, tracking code implementation, and data governance. Projects included: Online-offline modeling, KPI definition, dashboarding, and forecasting, Tracking code audits for Google Analytics, tracking implementation with Google Tag Manager. Ad hoc analysis and reporting using Adobe Marketing Cloud tools (Target, Analytics / SiteCatalyst, Ad Hoc / Discover). Led classes on implementing and applying Google Analytics. Business intelligence analysis, tracking code implementation, and data governance. Projects included: Online-offline modeling, KPI definition, dashboarding, and forecasting, Tracking code audits for Google Analytics, tracking implementation with Google Tag Manager. Ad hoc analysis and reporting using Adobe Marketing Cloud tools (Target, Analytics / SiteCatalyst, Ad Hoc / Discover). Led classes on implementing and applying Google Analytics.



Obama for America

• United States
• Political Organizations
• 100 - 200 Employee

• Associate Analyst, Digital Analytics

  • Dec 2011 - Nov 2012

  Improved response rates across digital channels for fundraising and voter outreach throughout Barack Obama's reelection campaign, using segmentation, regression, and multivariate testing. Developed business requirements and reporting dashboards for campaign sites, apps, and social feeds, reconciled reports across tracking tools. Data sources for analysis included Google Analytics, Optimizely, Facebook Insights, Twitter Analytics, and in-house Vertica and MySQL databases of supporter engagements and donations. Analysis tools included Excel VBA, R, and Python. Show less



UnitedHealth Group

• Hospitals and Health Care
• 700 & Above Employee

• Web Analytics Intern

  • Jun 2011 - Aug 2011

  Developed a framework for web analytics, lead scoring, and trigger-based marketing for a UnitedHealth Group business in a summer project through Northwestern University. Used Adobe Analytics and SPSS throughout the project. Developed a framework for web analytics, lead scoring, and trigger-based marketing for a UnitedHealth Group business in a summer project through Northwestern University. Used Adobe Analytics and SPSS throughout the project.



URWEGO Community Banking, SA

• Kigali, Rwanda

• Culture and English Trainer

  • Jun 2005 - Jul 2005

  Developed English as a Foreign Language curriculum and taught daily classes for 135 employees of a Rwandan micro-lending organization. Developed English as a Foreign Language curriculum and taught daily classes for 135 employees of a Rwandan micro-lending organization.