Experience

Ritual Thrive

• United States
• Advertising Services
• 1 - 100 Employee

• Founder + Lead Strategist

  • Jan 2022 - Present

  Ritual Thrive is a boutique social media marketing agency serving SMBs. With a track record of crafting successful social and content strategies for brands like LaCroix Sparkling Water, CELSIUS, SlimFast, Blueshift Nutrition and other CPG & vitamin and supplement leaders, you are in good hands. Ritual Thrive is a boutique social media marketing agency serving SMBs. With a track record of crafting successful social and content strategies for brands like LaCroix Sparkling Water, CELSIUS, SlimFast, Blueshift Nutrition and other CPG & vitamin and supplement leaders, you are in good hands.



Blueshift Nutrition

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director, Social and Influencer Marketing

  • Mar 2021 - Jan 2023



Slimfast

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Content & Social Media Manager

  • Feb 2018 - Nov 2020



CELSIUS Holdings, Inc.

• United States
• Manufacturing
• 300 - 400 Employee

• Global Digital Strategist

  • Apr 2016 - Aug 2017

  Developed the following Celsius Holdings Inc. assets: https://www.celsius.com http://www.celsius.hk https://www.celsiusheat.com https://www.celsiusholdingsinc.com Developed and executed the CELSIUS brand ambassador program, CELSIUS LIFER. Planned and executed multiple campaigns with different objectives, partnered with retailers for social media giveaways. Created and maintained Amazon ads (Headline Search, Product Display & Sponsored Products) and developed and maintained… Show more Developed the following Celsius Holdings Inc. assets: https://www.celsius.com http://www.celsius.hk https://www.celsiusheat.com https://www.celsiusholdingsinc.com Developed and executed the CELSIUS brand ambassador program, CELSIUS LIFER. Planned and executed multiple campaigns with different objectives, partnered with retailers for social media giveaways. Created and maintained Amazon ads (Headline Search, Product Display & Sponsored Products) and developed and maintained A+ pages. Worked with agencies to implement digital ads. Implemented Shoppable Instagram to drive more traffic to the Amazon store. Created social media content calendars and at times, produced content for social pages. Handled all social media platforms (Facebook, Instagram and Twitter) and maintained relationships with micro and macro bloggers and influencers. Social Media Pages I managed: https://www.instagram.com/celsiusofficial/ https://www.facebook.com/CelsiusOfficial/ https://.twitter.com/celsiusofficial Show less Developed the following Celsius Holdings Inc. assets: https://www.celsius.com http://www.celsius.hk https://www.celsiusheat.com https://www.celsiusholdingsinc.com Developed and executed the CELSIUS brand ambassador program, CELSIUS LIFER. Planned and executed multiple campaigns with different objectives, partnered with retailers for social media giveaways. Created and maintained Amazon ads (Headline Search, Product Display & Sponsored Products) and developed and maintained… Show more Developed the following Celsius Holdings Inc. assets: https://www.celsius.com http://www.celsius.hk https://www.celsiusheat.com https://www.celsiusholdingsinc.com Developed and executed the CELSIUS brand ambassador program, CELSIUS LIFER. Planned and executed multiple campaigns with different objectives, partnered with retailers for social media giveaways. Created and maintained Amazon ads (Headline Search, Product Display & Sponsored Products) and developed and maintained A+ pages. Worked with agencies to implement digital ads. Implemented Shoppable Instagram to drive more traffic to the Amazon store. Created social media content calendars and at times, produced content for social pages. Handled all social media platforms (Facebook, Instagram and Twitter) and maintained relationships with micro and macro bloggers and influencers. Social Media Pages I managed: https://www.instagram.com/celsiusofficial/ https://www.facebook.com/CelsiusOfficial/ https://.twitter.com/celsiusofficial Show less



LaCroix Water

• United States
• Food & Beverages
• 1 - 100 Employee

• Digital Strategist

  • Jan 2015 - Apr 2016

  Supervised and executed campaigns that created conversation and engagement around the brand. We provided personalized customer service that felt authentic, customized, and approachable. Within sparkling water industry, we strived to be innovative by giving everyday users a voice. Our focus was on sharing consumers’ personal experiences with the brand as opposed to product-centric content more commonly used by other beverage companies. This was backed up by multiple publications talking… Show more Supervised and executed campaigns that created conversation and engagement around the brand. We provided personalized customer service that felt authentic, customized, and approachable. Within sparkling water industry, we strived to be innovative by giving everyday users a voice. Our focus was on sharing consumers’ personal experiences with the brand as opposed to product-centric content more commonly used by other beverage companies. This was backed up by multiple publications talking specifically about our engaging social platforms, see summary above. Through multiple social media platforms, we strived for 100% consumer involvement by acknowledging all comments about LaCroix and responding to our fans on a daily basis. LaCroix sponsored campaigns that solicited feedback on our consumers’ experiences with the brand. Data that we received through Engagor was instrumental for shaping all digital marketing initiatives. We also collected tremendous amounts of data through Engagor’s tagging capabilities that we used in various ways. Maintained and updated all aspects of LaCroix website http://www.lacroixwater.com Developed and executed blogger strategy that was instrumental in launching new flavors. Worked with vendors on a daily basis for digital content, social analytics, photo curation with rights and more. Supervised FY16 Budget: approved digital marketing strategy across all channels and mediums Quoted in DigiDay Article: The LaCroix guide to tapping 'micro-influencers' http://digiday.com/brands/the-lacroix-guide-micro-influencers/

• Social Media Coordinator

  • Jan 2015 - Sep 2015

  Management of LaCroix brand with the execution of all social, digital and editorial content across all social platforms. As the brand grew exponentially during 2015, I have created a strategic and long-lasting approach to optimize strategies based on paid social media efforts and alignment with the brand DNA by market and campaign. Our fans were highly engaged millennials, especially on Instagram, and I immediately recognized the need to engage with them as a brand and offer them a… Show more Management of LaCroix brand with the execution of all social, digital and editorial content across all social platforms. As the brand grew exponentially during 2015, I have created a strategic and long-lasting approach to optimize strategies based on paid social media efforts and alignment with the brand DNA by market and campaign. Our fans were highly engaged millennials, especially on Instagram, and I immediately recognized the need to engage with them as a brand and offer them a platform that will inspire them to use our products in many different ways and/or stages of life. This quickly turned our Instagram page into most engaging platform and our fan base grew from 4,000 to 30,000 within 8 months. I provided tracking, reporting and presentations to our EVP of Marketing and Sales, Vanessa Walker, on a regular basis. We worked relentlessly to extend traditional publicity by diffusing news releases and articles in social media environment. I handled Engagor, our brand reputation management platform for two reasons: engage with fans on a daily basis and create a data of comments/pictures/videos for our retailer presentations. https://www.instagram.com/lacroixwater/ https://www.facebook.com/LaCroix https://twitter.com/enjoyLaCroix



Launchpad Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • Jan 2012 - Nov 2013

  (Down to Earth, Power of Fruit, Launchpad Advertising, The Law Firm of Eric Levine) Account Coordinator • Manage production of multiple WordPress sites by directing creative teams on brand imaging and product line development • Facilitate the creation of B2B and B2C sales collateral • Maintain strong client relationships while managing multiple projects at a time • Analyze secondary research to develop effective communication strategies • Manage and maintain Facebook… Show more (Down to Earth, Power of Fruit, Launchpad Advertising, The Law Firm of Eric Levine) Account Coordinator • Manage production of multiple WordPress sites by directing creative teams on brand imaging and product line development • Facilitate the creation of B2B and B2C sales collateral • Maintain strong client relationships while managing multiple projects at a time • Analyze secondary research to develop effective communication strategies • Manage and maintain Facebook, Twitter, and Pinterest pages and their respective monthly content calendars • Develop and maintain relationships with key influencers in the healthy snack industry • Assist with various payroll and human resource functions; onboard new employees; maintain inventory Show less (Down to Earth, Power of Fruit, Launchpad Advertising, The Law Firm of Eric Levine) Account Coordinator • Manage production of multiple WordPress sites by directing creative teams on brand imaging and product line development • Facilitate the creation of B2B and B2C sales collateral • Maintain strong client relationships while managing multiple projects at a time • Analyze secondary research to develop effective communication strategies • Manage and maintain Facebook… Show more (Down to Earth, Power of Fruit, Launchpad Advertising, The Law Firm of Eric Levine) Account Coordinator • Manage production of multiple WordPress sites by directing creative teams on brand imaging and product line development • Facilitate the creation of B2B and B2C sales collateral • Maintain strong client relationships while managing multiple projects at a time • Analyze secondary research to develop effective communication strategies • Manage and maintain Facebook, Twitter, and Pinterest pages and their respective monthly content calendars • Develop and maintain relationships with key influencers in the healthy snack industry • Assist with various payroll and human resource functions; onboard new employees; maintain inventory Show less