Experience

Urban Skin Rx

• United States
• Retail
• 1 - 100 Employee

• Trade Marketing Manager

  • Sep 2020 - Present

  Develop and execute the go-to-market retail strategy to meet both Company and Retailer expectations and ensure programs are consistent with Company and Retailer brand equities.- Identify and develop necessary point of sale tools to increase brand presence, market share and customer satisfaction - Develop and execute consumer promotions in collaboration with Marketing and Sales - Work with Retailer merchant teams and Company Marketing team to create and maintain trade calendar of activities - Implement, monitor and evaluate Trade Marketing programs and activities to measure effectiveness and make recommendations of improvements as needed- Support new product launches by implementing and managing in-store events through goal setting, distribution of event collateral, event promotion and field communication. - Manage budget and ROI for specific Trade Marketing activities



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• Sr. Manager, Channel Marketing

  • Jun 2019 - Sep 2020

  Responsible for the development and execution of Luxury Fragrance brand strategies and plans. Assisting and enabling the marketing & sales organizations to achieve the strategic and financial goals of the brands.- Work with Marketing Management to develop strategic, viable and profitable plans- Own the development of a yearly customer marketing plan aligned with marketing and sales objectives- Communicate the plans to Sales and Customers through creative sales presentations- Plan introduction of new products including non-saleable allocations, gift sets, events, and key account drivers- Manage and optimize support budgets by brands, by customer, by month- Manage, create, source and delivers all customer specific collaterals- Lead both channel specific launch strategies as well as develop plans across key holidays/windows where we can leverage the Fragrance portfolio to offer retailer solutions



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Mgr, Strategic Planning - Kiehl’s Since 1851

  • Nov 2017 - Jun 2019

  - Manage a robust key account wholesale department store portfolio- Develop and execute retailer-specific strategies to drive growth - Drive sell-thru retail sales forecasts and deliverables through programming and events in partnership with field sales teams and retailers.

• Promotion Feasibility Manager

  • Jan 2016 - Nov 2017

  - Partner with Marketing, Finance, Purchasing and Packaging to identify and implement cost savings opportunities within the promotional purchasing and product assembly process- Create end-to-end promotional process and timeline and outline ownership and responsibilities by department- Implement accessory & collateral purchasing procedures to reduce and avoid E&O

• Mgr. Information Management & Business Analysis - Supply Chain

  • Jul 2012 - Dec 2015

  - Business liaison with IT for SAP, BI EIW, Logility, APO and POS- System implementation project management focused on data flow, mapping and system verification- Create KPI reporting: forecast accuracy, SKU count, E&O, service/cuts and sell-thru



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Pricing Analyst

  • Jul 2010 - Jun 2012

• Interactive Ad Ops Analyst

  • Oct 2008 - Aug 2010

• Continuity Coordinator

  • Jan 2007 - Oct 2008



CBS

• United States
• Entertainment Providers
• 700 & Above Employee

• Producer / Board Operator

  • Aug 2006 - Mar 2007