Mark Farley

Marketing Specialist - Branding I Strategic Initiatives I Public Relations I Social Media at The CAPITAL Law Firm
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Beverly Hills, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Master Trainer
    Tread Lightly!
    Jun, 2006
    - Nov, 2024
  • Certified Personal Trainer
    National Academy of Sports Medicine (NASM)
  • Certified Spinning® Instructor
    Mad Dogg Athletics®

Experience

  • THE CAPITAL LAW FIRM
    • United States
    • Law Practice
    • 1 - 100 Employee
    • Marketing Specialist - Branding I Strategic Initiatives I Public Relations I Social Media
      • Dec 2017 - Present

      Develop, recommend, and manage the firm marketing plan. Support the firm, practice groups, and individual attorney's business development initiatives and programs. Outsource projects when necessary and oversee the management of vendors or delegates. Write copy for marketing materials and blogs. Create, manage, and publish social media posts on multiple platforms. Manage online reviews and highlight new reviews across a range of channels. The CAPITAL Law Firm handles primarily personal… Show more Develop, recommend, and manage the firm marketing plan. Support the firm, practice groups, and individual attorney's business development initiatives and programs. Outsource projects when necessary and oversee the management of vendors or delegates. Write copy for marketing materials and blogs. Create, manage, and publish social media posts on multiple platforms. Manage online reviews and highlight new reviews across a range of channels. The CAPITAL Law Firm handles primarily personal injury cases for individuals and businesses in California. The legal team specializes and serves communities throughout Los Angeles County and surrounding cities. Show less Develop, recommend, and manage the firm marketing plan. Support the firm, practice groups, and individual attorney's business development initiatives and programs. Outsource projects when necessary and oversee the management of vendors or delegates. Write copy for marketing materials and blogs. Create, manage, and publish social media posts on multiple platforms. Manage online reviews and highlight new reviews across a range of channels. The CAPITAL Law Firm handles primarily personal… Show more Develop, recommend, and manage the firm marketing plan. Support the firm, practice groups, and individual attorney's business development initiatives and programs. Outsource projects when necessary and oversee the management of vendors or delegates. Write copy for marketing materials and blogs. Create, manage, and publish social media posts on multiple platforms. Manage online reviews and highlight new reviews across a range of channels. The CAPITAL Law Firm handles primarily personal injury cases for individuals and businesses in California. The legal team specializes and serves communities throughout Los Angeles County and surrounding cities. Show less

  • Rodeo Realty, Inc.
    • United States
    • Real Estate
    • 500 - 600 Employee
    • Marketing Specialist - Branding I Strategic Initiatives I Public Relations I Social Media
      • Aug 2017 - Present

      Responsible for establishing, promoting, and maintaining Luxury Real Estate Specialist Paul Margolis's brand to generate business. Develop strategies and execute tactics that communicate Paul's brand message. Work with agents, vendors, lawyers, and members of the press to establish a high profile for his business. About Paul: Paul Margolis is a top-selling Estate Director and Entertainment Industry Specialist. A former writer/producer in film and television, Paul represents both buyers… Show more Responsible for establishing, promoting, and maintaining Luxury Real Estate Specialist Paul Margolis's brand to generate business. Develop strategies and execute tactics that communicate Paul's brand message. Work with agents, vendors, lawyers, and members of the press to establish a high profile for his business. About Paul: Paul Margolis is a top-selling Estate Director and Entertainment Industry Specialist. A former writer/producer in film and television, Paul represents both buyers and sellers in diverse and complex real estate transactions, at every price point and in every neighborhood of Los Angeles. Show less Responsible for establishing, promoting, and maintaining Luxury Real Estate Specialist Paul Margolis's brand to generate business. Develop strategies and execute tactics that communicate Paul's brand message. Work with agents, vendors, lawyers, and members of the press to establish a high profile for his business. About Paul: Paul Margolis is a top-selling Estate Director and Entertainment Industry Specialist. A former writer/producer in film and television, Paul represents both buyers… Show more Responsible for establishing, promoting, and maintaining Luxury Real Estate Specialist Paul Margolis's brand to generate business. Develop strategies and execute tactics that communicate Paul's brand message. Work with agents, vendors, lawyers, and members of the press to establish a high profile for his business. About Paul: Paul Margolis is a top-selling Estate Director and Entertainment Industry Specialist. A former writer/producer in film and television, Paul represents both buyers and sellers in diverse and complex real estate transactions, at every price point and in every neighborhood of Los Angeles. Show less

  • Blu Express Car Wash
    • United States
    • Automotive
    • Marketing Director - Startup I Brand Positioning I Service Excellence I Social Media I Team Mgmt.
      • Feb 2018 - Present

      Evaluate and develop marketing strategies for this $4 million car wash. Plan and coordinate marketing efforts, communicate the marketing plans to those involved, and build awareness and positioning for the company's brand. Identify potential customers and develop promotions. Understand and develop budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Develop and manage advertising campaigns. Build brand awareness… Show more Evaluate and develop marketing strategies for this $4 million car wash. Plan and coordinate marketing efforts, communicate the marketing plans to those involved, and build awareness and positioning for the company's brand. Identify potential customers and develop promotions. Understand and develop budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Develop and manage advertising campaigns. Build brand awareness and positioning. Coordinate marketing projects from start to finish. Create and oversee website, social media, and all content. Manage and respond to customer reviews, feedback, and complaints. The immediate success of this location actuated the purchase of a full-service car wash in Chino, California. Show less Evaluate and develop marketing strategies for this $4 million car wash. Plan and coordinate marketing efforts, communicate the marketing plans to those involved, and build awareness and positioning for the company's brand. Identify potential customers and develop promotions. Understand and develop budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Develop and manage advertising campaigns. Build brand awareness… Show more Evaluate and develop marketing strategies for this $4 million car wash. Plan and coordinate marketing efforts, communicate the marketing plans to those involved, and build awareness and positioning for the company's brand. Identify potential customers and develop promotions. Understand and develop budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. Develop and manage advertising campaigns. Build brand awareness and positioning. Coordinate marketing projects from start to finish. Create and oversee website, social media, and all content. Manage and respond to customer reviews, feedback, and complaints. The immediate success of this location actuated the purchase of a full-service car wash in Chino, California. Show less

  • GoYodel
    • United States
    • Advertising Services
    • Marketing Director - Non-Profits I Strategic Marketing I Service Excellence I Business Development
      • Dec 2014 - Dec 2016

      Promoted this unique business platform to new markets (consumers/businesses/nonprofits) across the country, B2B and B2C. Developed and implemented communications and media strategies that successfully delivered information and key messages to the public. Oversaw implementation of the marketing strategy including campaigns, events, digital marketing, and PR. Promoted this unique business platform to new markets (consumers/businesses/nonprofits) across the country, B2B and B2C. Developed and implemented communications and media strategies that successfully delivered information and key messages to the public. Oversaw implementation of the marketing strategy including campaigns, events, digital marketing, and PR.

  • SOS Rescue Tools
    • United States
    • Retail
    • President - Startup I Sales & Marketing I Brand Positioning I Service Excellence I Team Management
      • Apr 2012 - Aug 2015

      Co-founded two Amazon storefronts: SOS Rescue Tools and Elite Men’s Care Products, spearheading all sales and marketing efforts. Boosted 82% of products to Top 100 list. Created product selection, product development, package design, licensing, and pricing for both stores. Developed and managed strategic marketing initiatives for both stores. Managed social media presence and dramatically improved social media reputation. SEO, SEM, SMM, and PPC. Co-founded two Amazon storefronts: SOS Rescue Tools and Elite Men’s Care Products, spearheading all sales and marketing efforts. Boosted 82% of products to Top 100 list. Created product selection, product development, package design, licensing, and pricing for both stores. Developed and managed strategic marketing initiatives for both stores. Managed social media presence and dramatically improved social media reputation. SEO, SEM, SMM, and PPC.

  • Elite Land Tours
    • United States
    • Leisure, Travel & Tourism
    • President - Startup I Tour & Travel I Brand Positioning I Sales and Marketing I Team Management
      • Sep 2003 - Sep 2013

      I founded and operated Elite Land Tours – An award-winning Luxury Tour Company that: ✔Won the TripAdvisor Certificate of Excellence for 4 consecutive years. ✔Was selected as one of the Top 10 attractions in the country by members of TripAdvisor. ✔Was awarded Top Tour by Britain’s most widely read travel magazine, Good Holiday. Over 200 press releases distributed locally, nationally, and internationally; was noted and published by renowned broadcast publishers such as TIME, Los… Show more I founded and operated Elite Land Tours – An award-winning Luxury Tour Company that: ✔Won the TripAdvisor Certificate of Excellence for 4 consecutive years. ✔Was selected as one of the Top 10 attractions in the country by members of TripAdvisor. ✔Was awarded Top Tour by Britain’s most widely read travel magazine, Good Holiday. Over 200 press releases distributed locally, nationally, and internationally; was noted and published by renowned broadcast publishers such as TIME, Los Angeles Times, Chicago Tribune, Las Vegas Tribune, New York Times, and Forbes. I authored and published 3 hardcover books promoting the most popular tours. The company was licensed and permitted by the National Park Service, United States Forest Service, Bureau of Land Management, and the California Public Utilities Commission and had a team of 16 professional tour guides and 3 office personnel. I also established a Visitor Information Center in downtown Palm Springs. I instituted innovative and one-of-a-kind experiences for customers including an interactive wolf encounter, a falconry educational tour, a Salton Sea educational experience, and a big cat safari adventure. As the founder, I took care of everything from social media campaigns to trade shows, custom tours for travel writers, travel shows, bloggers, radio personalities, and celebrities and relationship management with local, national, and international journalists. I enabled the company to achieve a 35% increase in business through presentations at various Marriott properties throughout Southern California. Additional Skills: Business Analysis, Change Management, P&L, Talent Development, Organizational Assessment and Alignment, Process Improvement, Market Research, Achieving Revenue Goals, Transformational Leadership, People Management, Community Development, Media Relations, Public Speaking, Business Relations Development, Service Excellence, Authoring, Presenting & Publishing, Policy and Procedure Development, SMM. Show less I founded and operated Elite Land Tours – An award-winning Luxury Tour Company that: ✔Won the TripAdvisor Certificate of Excellence for 4 consecutive years. ✔Was selected as one of the Top 10 attractions in the country by members of TripAdvisor. ✔Was awarded Top Tour by Britain’s most widely read travel magazine, Good Holiday. Over 200 press releases distributed locally, nationally, and internationally; was noted and published by renowned broadcast publishers such as TIME, Los… Show more I founded and operated Elite Land Tours – An award-winning Luxury Tour Company that: ✔Won the TripAdvisor Certificate of Excellence for 4 consecutive years. ✔Was selected as one of the Top 10 attractions in the country by members of TripAdvisor. ✔Was awarded Top Tour by Britain’s most widely read travel magazine, Good Holiday. Over 200 press releases distributed locally, nationally, and internationally; was noted and published by renowned broadcast publishers such as TIME, Los Angeles Times, Chicago Tribune, Las Vegas Tribune, New York Times, and Forbes. I authored and published 3 hardcover books promoting the most popular tours. The company was licensed and permitted by the National Park Service, United States Forest Service, Bureau of Land Management, and the California Public Utilities Commission and had a team of 16 professional tour guides and 3 office personnel. I also established a Visitor Information Center in downtown Palm Springs. I instituted innovative and one-of-a-kind experiences for customers including an interactive wolf encounter, a falconry educational tour, a Salton Sea educational experience, and a big cat safari adventure. As the founder, I took care of everything from social media campaigns to trade shows, custom tours for travel writers, travel shows, bloggers, radio personalities, and celebrities and relationship management with local, national, and international journalists. I enabled the company to achieve a 35% increase in business through presentations at various Marriott properties throughout Southern California. Additional Skills: Business Analysis, Change Management, P&L, Talent Development, Organizational Assessment and Alignment, Process Improvement, Market Research, Achieving Revenue Goals, Transformational Leadership, People Management, Community Development, Media Relations, Public Speaking, Business Relations Development, Service Excellence, Authoring, Presenting & Publishing, Policy and Procedure Development, SMM. Show less

  • Joshua Tree National Park Association
    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Development/Outreach Coordinator - Non-Profit Leadership I Outreach Activities I Media Relations
      • Dec 2005 - Jan 2007

      Joshua Tree National Park Association has been supporting preservation, scientific research, and education at Joshua Tree National Park since 1962. As the park’s primary non-profit partner, the company operates four Visitor Center bookstores and a field institute with classes taught by experts in natural sciences, cultural history and the arts; and raise funds for the park through public events and membership program. For the non-profit organization, I created an advisory board of key… Show more Joshua Tree National Park Association has been supporting preservation, scientific research, and education at Joshua Tree National Park since 1962. As the park’s primary non-profit partner, the company operates four Visitor Center bookstores and a field institute with classes taught by experts in natural sciences, cultural history and the arts; and raise funds for the park through public events and membership program. For the non-profit organization, I created an advisory board of key Coachella Valley residents and business leaders for direct dialog. I implemented strategic marketing plans, cultivated awareness, outreach, and funding opportunities, and partnered with educational institutions. I also developed annual outreach plans with detailed activities to follow during the calendar year and coordinated with the respective Fund Raising Units/Unit Heads, for outreach work. I provided leadership and strategic guidance in order to ensure that the institution developed, supported, and efficiently delivered an array of services to members. Additional Skills: Strategy Planning, Organizational Assessment and Alignment, Process Improvement, Achieving Revenue Goals, Transformational Leadership, Brand Positioning, People Management, Stakeholder Relations, Tour & Travel, Creative Services, Community Development, Public Speaking, Business Relations Development, Service Excellence, Authoring, Presenting & Publishing, Policy and Procedure Development, Strategic Partnerships and Alliances, Process Improvement, Strategic Initiatives, Budgeting. Show less Joshua Tree National Park Association has been supporting preservation, scientific research, and education at Joshua Tree National Park since 1962. As the park’s primary non-profit partner, the company operates four Visitor Center bookstores and a field institute with classes taught by experts in natural sciences, cultural history and the arts; and raise funds for the park through public events and membership program. For the non-profit organization, I created an advisory board of key… Show more Joshua Tree National Park Association has been supporting preservation, scientific research, and education at Joshua Tree National Park since 1962. As the park’s primary non-profit partner, the company operates four Visitor Center bookstores and a field institute with classes taught by experts in natural sciences, cultural history and the arts; and raise funds for the park through public events and membership program. For the non-profit organization, I created an advisory board of key Coachella Valley residents and business leaders for direct dialog. I implemented strategic marketing plans, cultivated awareness, outreach, and funding opportunities, and partnered with educational institutions. I also developed annual outreach plans with detailed activities to follow during the calendar year and coordinated with the respective Fund Raising Units/Unit Heads, for outreach work. I provided leadership and strategic guidance in order to ensure that the institution developed, supported, and efficiently delivered an array of services to members. Additional Skills: Strategy Planning, Organizational Assessment and Alignment, Process Improvement, Achieving Revenue Goals, Transformational Leadership, Brand Positioning, People Management, Stakeholder Relations, Tour & Travel, Creative Services, Community Development, Public Speaking, Business Relations Development, Service Excellence, Authoring, Presenting & Publishing, Policy and Procedure Development, Strategic Partnerships and Alliances, Process Improvement, Strategic Initiatives, Budgeting. Show less

  • Teach English in Mexico, Inc.
    • United States
    • Travel Arrangements
    • President - Startup I Team Management I Recruitments I Service Excellence I Strategic Initiatives
      • May 2001 - Sep 2005

      Having lived and traveled in Mexico (Morelia, Guadalajara, Puerto Vallarta, Mazatlan, Queretaro, Campeche, Mexico City, Cuernavaca, Guanajuato, Zacatecas, and San Luis Potosi), I was able to develop a new business based on what I had learned; hence the foundation of InternetWorks. I authored the "Teach English in Mexico Employment Guide" and created the Guaranteed TESL (Teach English as a Second Language) Placement Program throughout Mexico and placed TESL professionals in superior… Show more Having lived and traveled in Mexico (Morelia, Guadalajara, Puerto Vallarta, Mazatlan, Queretaro, Campeche, Mexico City, Cuernavaca, Guanajuato, Zacatecas, and San Luis Potosi), I was able to develop a new business based on what I had learned; hence the foundation of InternetWorks. I authored the "Teach English in Mexico Employment Guide" and created the Guaranteed TESL (Teach English as a Second Language) Placement Program throughout Mexico and placed TESL professionals in superior teaching positions and accommodations through 50 local representatives in 50 unique locations. Below are some highlights: ✔Spoke at teacher conferences from coast to coast. ✔Continuously traveled throughout Mexico to cultivate new relationships and to accommodate marketing needs of the business. ✔Recruited and managed all local representatives and supported the program with teaching materials and supplies for teachers and representatives. ✔Lectured at The Learning Annex in San Diego and Los Angeles. ✔Presented an extensive seminar program entitled "How to Teach English in Mexico", that covered everything from the best places to teach, to tips on traveling around Mexico for next to nothing. ✔Member of CATESOL, California Teachers of English to Speakers of Other Languages. ✔Member of TESOL, Teachers of English to Speakers of Other Languages, Inc. in Alexandria, Virginia. Additional Skills: Business Analysis, Sales & Marketing, Strategy Planning, Change Management, P&L, Talent Development, Organizational Assessment and Alignment, Process Improvement, Market Research, Achieving Revenue Goals, Transformational Leadership, Brand Positioning, People Management, Tour & Travel, Language Training, Media Relations, Public Speaking, Business Relations Development, Authoring, Presenting & Publishing, Policy and Procedure Development, Strategic Partnerships and Alliances, Process Improvement, Turnaround Situations, Budgeting, Strategic Initiatives, ROI Enhancements. Show less Having lived and traveled in Mexico (Morelia, Guadalajara, Puerto Vallarta, Mazatlan, Queretaro, Campeche, Mexico City, Cuernavaca, Guanajuato, Zacatecas, and San Luis Potosi), I was able to develop a new business based on what I had learned; hence the foundation of InternetWorks. I authored the "Teach English in Mexico Employment Guide" and created the Guaranteed TESL (Teach English as a Second Language) Placement Program throughout Mexico and placed TESL professionals in superior… Show more Having lived and traveled in Mexico (Morelia, Guadalajara, Puerto Vallarta, Mazatlan, Queretaro, Campeche, Mexico City, Cuernavaca, Guanajuato, Zacatecas, and San Luis Potosi), I was able to develop a new business based on what I had learned; hence the foundation of InternetWorks. I authored the "Teach English in Mexico Employment Guide" and created the Guaranteed TESL (Teach English as a Second Language) Placement Program throughout Mexico and placed TESL professionals in superior teaching positions and accommodations through 50 local representatives in 50 unique locations. Below are some highlights: ✔Spoke at teacher conferences from coast to coast. ✔Continuously traveled throughout Mexico to cultivate new relationships and to accommodate marketing needs of the business. ✔Recruited and managed all local representatives and supported the program with teaching materials and supplies for teachers and representatives. ✔Lectured at The Learning Annex in San Diego and Los Angeles. ✔Presented an extensive seminar program entitled "How to Teach English in Mexico", that covered everything from the best places to teach, to tips on traveling around Mexico for next to nothing. ✔Member of CATESOL, California Teachers of English to Speakers of Other Languages. ✔Member of TESOL, Teachers of English to Speakers of Other Languages, Inc. in Alexandria, Virginia. Additional Skills: Business Analysis, Sales & Marketing, Strategy Planning, Change Management, P&L, Talent Development, Organizational Assessment and Alignment, Process Improvement, Market Research, Achieving Revenue Goals, Transformational Leadership, Brand Positioning, People Management, Tour & Travel, Language Training, Media Relations, Public Speaking, Business Relations Development, Authoring, Presenting & Publishing, Policy and Procedure Development, Strategic Partnerships and Alliances, Process Improvement, Turnaround Situations, Budgeting, Strategic Initiatives, ROI Enhancements. Show less

Education

  • University of Illinois at Chicago
    Bachelor's Degree, Marketing/Communications
  • The University of New Mexico
  • Northeastern Illinois University
  • Universidad de Guadalajara
    Intensive Spanish
  • Lane Technical College Prep High School

Community

You need to have a working account to view this content. Click here to join now