Experience

vivo

• China
• Telecommunications
• 700 & Above Employee

• Digital Media Specialist - South & Central Asian Region

  • Apr 2023 - Present

  •Review Development and execution of digital media strategies to drive brand awareness, Traffic generation, and customer acquisition. •Supporting Media Buying Agency and Local Teams in planning, implementation, and optimization of digital media campaigns across various platforms, such as social media, search engines, display networks, programmatic platforms (MIQ) and video platforms (New Media). •Conduct market research and competitive analysis to identify target audiences, key trends, and opportunities for campaign optimization. •Collaborate with cross-functional teams, including creative, content, and analytics, to develop compelling and effective digital advertising assets. •Manage media budgets, track campaign performance, and provide regular reports and analysis to stakeholders. •Stay updated with industry trends, emerging technologies, and digital marketing best practices to drive innovation and improve campaign effectiveness. •Monitor and optimize campaign performance metrics, such as impressions, click-through rates, conversions, and return on ad spend. •Utilize data-driven insights to identify optimization opportunities, implement A/B testing, and continuously improve campaign performance. •Conduct audience segmentation and develop targeted messaging and creative assets to maximize audience engagement. •Stay informed about platform updates, ad policy changes, and industry regulations to ensure compliance and effective campaign execution. •Collaborate with external vendors, agencies, and media partners to negotiate contracts, optimize media buying, and drive campaign success. •Maintain strong relationships with key stakeholders and provide regular updates on campaign performance, industry trends, and digital media strategies. Show less



Brand Spectrum

• Pakistan
• Advertising Services
• 1 - 100 Employee

• • Jun 2022 - Apr 2023

  • Leading creative and reporting execution team to ensure best results.• Working as the Key Account Manager for Systems Limited and ZRK Group.• Managing pitches and proposals for new business development leads.• Serving as a mediator between clients and agency.

• • Apr 2022 - Apr 2023

  • Managing multiple tech and service provider clients digital marketing campaigns.• Executing content and creative marketing strategies for social media.• Managed multiple digital marketing and performance marketing campaigns up to the budget of 2 million PKR.• Managing Media Buying & Planning of about 10 clients.• Leading the digital transformation of the Company by using different tools like Asaana, Hootsuite, Keyhole, Traackr etc.



Edlytica

• Pakistan
• Education Administration Programs

• Performance Marketing Manager

  • Nov 2021 - Mar 2022

  • Designed social media strategy for Instagram,Facebook & LinkedIn. • Key role in increasing MQLs for client. • Worked with the content marketing manager in representing the voice of customer to generate new ideas and posts for social media. • Lead a team of digital media and reporting executives. • Built a community of Learners / Students in Pakistan. • Designed social media strategy for Instagram,Facebook & LinkedIn. • Key role in increasing MQLs for client. • Worked with the content marketing manager in representing the voice of customer to generate new ideas and posts for social media. • Lead a team of digital media and reporting executives. • Built a community of Learners / Students in Pakistan.



BPOXpert

• Pakistan
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Creative Manager

  • Jan 2021 - Oct 2021

  • Managed multiple creative campaigns for bakery services • Managed video design and animation strategies for products that were in a soft launch phase • Worked with a team of graphic designers to ensure seamless delivery of creative projects • Managed multiple creative campaigns for bakery services • Managed video design and animation strategies for products that were in a soft launch phase • Worked with a team of graphic designers to ensure seamless delivery of creative projects



Rich Media Inc.

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Social Media Specialist

  • Mar 2017 - Jun 2018

  • Managed multiple social media platforms associated with the company. • Diverted traffic from social media to different publishers websites i.e. GSM Arena, What Mobile etc. • Assisting design team in illustrations, video campaigns, and creative team in written content for social media channels. • Managed multiple social media platforms associated with the company. • Diverted traffic from social media to different publishers websites i.e. GSM Arena, What Mobile etc. • Assisting design team in illustrations, video campaigns, and creative team in written content for social media channels.



University of Management and Technology - UMT

• Pakistan
• Higher Education
• 700 & Above Employee

• Social Media Manager

  • Jan 2014 - Jun 2017

  • Managed the university’s Facebook page, Instagram page, and YouTube channel. • Managed online TV & Radio Websites. • Addressed student issues to the management. • Worked with the admissions department to boost intakes per annum. • Managed the university’s Facebook page, Instagram page, and YouTube channel. • Managed online TV & Radio Websites. • Addressed student issues to the management. • Worked with the admissions department to boost intakes per annum.