Experience

Status Anxiety

• India
• Advertising Services
• 1 - 100 Employee

• Founder and Director of Marketing at Status Anxiety

  • May 2014 - Present



Perked

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head Of Marketing

  • Oct 2018 - Present



Markatix

• Account Lead

  • Oct 2017 - Present



Self Employed

• App Marketing Consultant

  • Jun 2014 - Jun 2016

  Empowering developers to make their mobile apps more popular and profitable. Providing marketing solutions for iPhone, iPad and Android apps to get more exposure, new and engaged customers and increased downloads. Empowering developers to make their mobile apps more popular and profitable. Providing marketing solutions for iPhone, iPad and Android apps to get more exposure, new and engaged customers and increased downloads.



Self-employed

• Digital Marketing & Social Media Consultant

  • May 2014 - May 2014

  • Marketing Strategy Development • Social Media Marketing• Campaign Planning • Influencers Marketing • Community Management • Communication Design • Content Marketing • Marketing Communication • Search Engine Optimization [On-page and Off-page] to Static and Dynamic Websites.• Search Engine Marketing [Pay Per Click and Affiliate Marketing].• Maintain Keyword Positions in Yahoo, Google and Bing• Social Media Optimization and Social Media Marketing [SMO and SMM].• Generating Website Traffic Reports, weekly and monthly from Web Analytics Tools.• Generating Online Leads through various methods.• Research and stay up-to-date on the latest SE algorithms, rules, techniques and trends.



Global Delight Technologies

• India
• Software Development
• 1 - 100 Employee

• Marketing Associate

  • May 2012 - May 2014

  Developing Digital Marketing Strategies/Plan for iOS Applications along with an integrated online media strategy.- Maintaining the media relation to get the apps mentioned/reviewed regularly in the notable media outlets, and developing the creative campaigns to attract media to write/talk about it.- Developing and implementing brand strategy to increase visibility and sales of the product especially in the off shore market. In charge of all online communications with consumers and third parties to drive app usage which includes and is not limited to the following:- Creative content for marketing collaterals like press releases, media kits, blogs, monthly e-newsletter to ensure timeliness and relevance and creating original content for the website, App Store, app listing sites.- Overseeing consumer interactions.Promoting software products or apps, with creative campaigns using the Social Media channels and online marketing.Maintaining the pre-agreed ranks of the product (apps) on the ranking charts in the Apple App Store.Collaborating with relevant influencers with strategies to increase app visibility.Measuring the effectiveness of the marketing plan and determining the ROI/ROR through various analytical tools like Distimo, Google Analytics, Link Share.Decision on the budget allocation on various channels for the implementation of the activities.R&D on the competitors and the application space in general to stay with the trends. R&D on new avenues to promote the product.Market Research for driving new app developments and updates of existing apps which includes but is not limited to:- Studying the app market trends in the video and photo space to generate ideas for the app- Understanding, by way of a comprehensive research, if there is a space for the app idea under consideration o Finalizing the target group- Positioning of the new app



MICA | The School of Ideas

• India
• Higher Education
• 100 - 200 Employee

• Head, Creatives, Sankalp,

  • Jul 2011 - Mar 2012

  Responsible for conceptualizing and designing all communication merchandize for all the activities undertaken by Sankalp - theatre society of MICA, including external and internal communication. Responsible for all the creatives for the theatre festival in MICA. Responsible for conceptualizing and designing all communication merchandize for all the activities undertaken by Sankalp - theatre society of MICA, including external and internal communication. Responsible for all the creatives for the theatre festival in MICA.



Inext

• Summer Trainee

  • Apr 2011 - Jul 2011

  I had undertaken a project to help Inext target their reader segment more effectively and efficiently using activations. The process used was to devise a model that maps I next activations/events with respect to clusters of different reader segments. This was done by identifying the key parameters and proxies to define these clusters. The research methodology to collect information was face to face interviews of actual participants for each event. An x and y axis mapping of the clusters on the basis of the aforementioned parameters was conducted for the research.This project helped Inext understand the behavior and attitude of their target audience towards their activation related activities and gave them a model for conducting more focussed and objective driven activations in future.



Career Launcher India Ltd.

• Student faculty

  • Nov 2009 - Jun 2010

  PR activities, Conducting press conferences, Organizing educational seminars, Taking verbal sessions, addressing student queries. PR activities, Conducting press conferences, Organizing educational seminars, Taking verbal sessions, addressing student queries.



BARE International

• United States
• Market Research
• 300 - 400 Employee

• Mystery Shopping Evaluator

  • Jan 2009 - Jun 2010

  My key role was to provide a factual report basis unbiased observation that would be of benefit to the business I was assessing. It provided the client valuable insights into their business practices, deliverables, and employees from the perspective of a non-biased consumer. I have worked for brands like Levis and Lakme. My key role was to provide a factual report basis unbiased observation that would be of benefit to the business I was assessing. It provided the client valuable insights into their business practices, deliverables, and employees from the perspective of a non-biased consumer. I have worked for brands like Levis and Lakme.