Mayank Sethi

Associate Product Manager at Cognizer Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Gurgaon, Haryana, India, IN
Languages
  • English Full professional proficiency
  • Hindi Professional working proficiency
  • Punjabi Native or bilingual proficiency

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Credentials

  • Certified ScrumMaster®
    Scrum Alliance
    Jun, 2018
    - Nov, 2024

Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Associate Product Manager
      • Mar 2022 - Present

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product Analyst
      • Jan 2021 - Mar 2022

    • Associate - Business Analyst
      • Jul 2019 - Jan 2021

      o Managing the product through the software development life cycle.o Incorporating user suggestions into projects and create user personas whenever required o Acquiring knowledge of products or services provided by the business and researching on possible software solutions to increase work efficiencyo Develop product documentation, Wireframes/Mock-ups as a part of requirement solution processo Conduct market research through surveys and interviewso Create product strategy and presentation on its growth & development as a part of the product team

    • India
    • E-Learning Providers
    • 100 - 200 Employee
    • Assistant Product Manager
      • Apr 2017 - Jul 2019

      o Developing marketing strategies to enhance the number of B2B partnerships; increased partnership count by 25% in FY2017-18 than the average of previous 3 financial years.o Improved product and client communication processes for client retention; reduced annual churn rate by 40%. o Adopted various e-marketing techniques to increase the number of inbound sales leads for revenue enhancement.o Implemented Agile ideation plan, collecting and implementing more ideas resulting in improved sales.o Improved UX measures by 25% through increased user feedback collection, synthesis of solutions and more frequent iteration to client needs.o Client servicing in terms of product usage support, timely resolution of issues, customized client requirements, analysis, and delivery of the customized product.o Establish guidelines for new product development, monitoring the development and testing as per requirements.o Obtain client feedback and suggest appropriate product revisions in the platform.o Recommend product enhancements and updates to identify new business opportunities.o Assist in new product introduction and release activities.

    • Website Developer / Project Coordinator
      • Mar 2016 - Mar 2017

      o Development and customization of e-commerce project of the organization as per requirements from scratch.o Coordinating e-marketing activities with SEO/SMO and designers for ad banners, emailers, etc.o Management of partnerships with payment gateway service providers and shipping service providers.o Management of products on the website in terms of specifications and content. o Development and customization of e-commerce project of the organization as per requirements from scratch.o Coordinating e-marketing activities with SEO/SMO and designers for ad banners, emailers, etc.o Management of partnerships with payment gateway service providers and shipping service providers.o Management of products on the website in terms of specifications and content.

    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Technical Assistant (Testing)
      • Jun 2012 - Jun 2013

Education

  • Sikkim Manipal University - Distance Education
    Master of Business Administration - MBA, Marketing
    2013 - 2015
  • Lovely Professional University
    Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
    2009 - 2012
  • Lovely Institute Of Technology (Polytechnic)
    Diploma, Electrical, Electronics and Communications Engineering
    2006 - 2009

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