Jacinta Lal

Digital and Media Manager at Colony Group
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Brisbane Area, AU

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Credentials

  • Content Marketing
    HubSpot Academy
    Jul, 2021
    - Nov, 2024
  • Contextual Marketing
    HubSpot Academy
    Jul, 2021
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Jul, 2021
    - Nov, 2024
  • Objectives-Based Onboarding
    HubSpot Academy
    Jun, 2021
    - Nov, 2024
  • Sales Hub Implementation
    HubSpot Academy
    Jun, 2021
    - Nov, 2024
  • Client Management
    HubSpot Academy
    May, 2021
    - Nov, 2024
  • Delivering Client Success
    HubSpot Academy
    May, 2021
    - Nov, 2024
  • HubSpot Solutions Partner
    HubSpot Academy
    May, 2021
    - Nov, 2024
  • Marketing Hub Implementation
    HubSpot Academy
    May, 2021
    - Nov, 2024
  • Leadership Compass Program
    E-Cue Pty Ltd
    Mar, 2021
    - Nov, 2024
  • Social Media Marketing Foundations
    LinkedIn
    Sep, 2019
    - Nov, 2024
  • SEO Foundations
    LinkedIn
    Dec, 2018
    - Nov, 2024
  • Advertising on Facebook: Advanced
    LinkedIn
    Nov, 2018
    - Nov, 2024
  • Google Ads (AdWords) Essential Training
    LinkedIn
    Nov, 2018
    - Nov, 2024
  • Google Tag Manager
    LinkedIn
    Nov, 2018
    - Nov, 2024
  • Google Analytics Essential Training
    LinkedIn
    Oct, 2018
    - Nov, 2024
  • Photoshop CC 2018 One-on-One: Advanced
    LinkedIn
    Oct, 2018
    - Nov, 2024
  • CSS Essential Training 1
    LinkedIn
    Sep, 2018
    - Nov, 2024
  • CSS Essential Training 2
    LinkedIn
    Sep, 2018
    - Nov, 2024
  • CSS Essential Training 3
    LinkedIn
    Sep, 2018
    - Nov, 2024
  • HTML Essential Training
    LinkedIn
    Sep, 2018
    - Nov, 2024

Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Digital and Media Manager
      • May 2023 - Present

    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • May 2021 - May 2023

    • Australia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Digital Marketing Coordinator
      • Jul 2020 - May 2021

    • Digital Marketing Coordinator
      • Aug 2018 - Jul 2020

      Skills in this role:• Provide digital services and account management of clients across website and digital marketing solutions• Implement digital marketing campaigns • Social Media Management (Facebook, Instagram)• Email Direct Marketing (eDM) • Graphic Design (Photoshop, Canva)• Content creation/editing for web and digital marketing (SEO)• Work closely with internal teams, agencies and OEM head offices to communicate client requirements and expectations.• Utilise Google Analytics, Google Tag Manager and Webmaster Tools to improve website effectiveness• Be involved in various stages of website production (HTML)• Train the team and clients (online webinars and on location)• Project Management and Data Aggregation Show less

    • Restaurants
    • 700 & Above Employee
    • Store Manager
      • Nov 2011 - Oct 2018

      - Responsible for the management and success of a Subway restaurant - Staff training, payroll, business banking, stock-take, weekly interim sales report, bank reconciliations and store marketing - Attend regular leadership and training seminars to enhance my position as a Subway Manager - Training of new Subway franchisees - Responsible for the management and success of a Subway restaurant - Staff training, payroll, business banking, stock-take, weekly interim sales report, bank reconciliations and store marketing - Attend regular leadership and training seminars to enhance my position as a Subway Manager - Training of new Subway franchisees

    • Marketing Officer
      • Mar 2018 - Aug 2018

      Planned and directed the creation of material that will maintain or enhance the public image of Minimbah State School. This involved: - Monitor, respond to and report on social media activities. - Manage, create and distribute engaging content across social media platforms. - Coordinate and manage content creation for media relations (PR) and the school website (SEO and SEM). - Report on news and events happening around in the school community. Planned and directed the creation of material that will maintain or enhance the public image of Minimbah State School. This involved: - Monitor, respond to and report on social media activities. - Manage, create and distribute engaging content across social media platforms. - Coordinate and manage content creation for media relations (PR) and the school website (SEO and SEM). - Report on news and events happening around in the school community.

    • Australia
    • Food and Beverage Services
    • 100 - 200 Employee
    • Marketing Intern
      • Feb 2018 - Feb 2018

      Trained within the Subway Australia marketing team and gained valuable skills including: - Developing clear brand positioning - Creating strong partnerships and working collaboratively with key agency partners including media, creative, digital, research, and PR - Content strategy management - Consumer research across all creative assets - Producing engaging, viral content to build social media reach, following, and engagement Trained within the Subway Australia marketing team and gained valuable skills including: - Developing clear brand positioning - Creating strong partnerships and working collaboratively with key agency partners including media, creative, digital, research, and PR - Content strategy management - Consumer research across all creative assets - Producing engaging, viral content to build social media reach, following, and engagement

    • Australia
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Journalist Intern
      • Jul 2016 - Oct 2017

      Reporting for the daily production of the television network with the following responsibilities: - Following editorial direction - Assisting with research and producing - Pitching stories - Sourcing talent - Conducting interviews - Script-writing and reader voice over's - Assisting other journalists with their stories and daily duties Reporting for the daily production of the television network with the following responsibilities: - Following editorial direction - Assisting with research and producing - Pitching stories - Sourcing talent - Conducting interviews - Script-writing and reader voice over's - Assisting other journalists with their stories and daily duties

    • Journalist Intern
      • Jan 2017 - May 2017

      Reporting for the weekly publication of Quest community newspapers with the following responsibilities: - Following editorial direction - Assisting with research and producing Pitching stories - Sourcing talent - Conducting interviews - Script-writing and reader voice over's - Helping other journalists out with their stories and daily duties Reporting for the weekly publication of Quest community newspapers with the following responsibilities: - Following editorial direction - Assisting with research and producing Pitching stories - Sourcing talent - Conducting interviews - Script-writing and reader voice over's - Helping other journalists out with their stories and daily duties

    • Australia
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Radio Presenter
      • Jan 2015 - Mar 2015

      Newsreader for 4ZZZ once a week. Responsible for: - Organising scripts to be written, update and present live between the hours 8am – 11am - Conducting background research and announcing news headlines to our audience - Sub-editing the final news headlines before uploading them onto 4ZZZ's online website Newsreader for 4ZZZ once a week. Responsible for: - Organising scripts to be written, update and present live between the hours 8am – 11am - Conducting background research and announcing news headlines to our audience - Sub-editing the final news headlines before uploading them onto 4ZZZ's online website

    • Australia
    • Higher Education
    • 700 & Above Employee
    • TV Reporter, Radio Reporter & Assistant Producer
      • Sep 2013 - Nov 2014

      Reporting for the daily production of QUT News in TV and radio with the following responsibilities: - Media coverage for the G20 in Brisbane - Reading live on air - Voicing, interviewing, editing and producing stories by deadline - Pitching stories and sourcing talent - Working in a fast pace environment - Community engagement - Social media postings Reporting for the daily production of QUT News in TV and radio with the following responsibilities: - Media coverage for the G20 in Brisbane - Reading live on air - Voicing, interviewing, editing and producing stories by deadline - Pitching stories and sourcing talent - Working in a fast pace environment - Community engagement - Social media postings

Education

  • RMIT University
    Master of Marketing
    2020 - 2021
  • Queensland University of Technology
    Bachelor’s Degree, Journalism
    2012 - 2014
  • St Columbans College
    2007 - 2011

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