Jacinta Lal
Digital and Media Manager at Colony Group- Claim this Profile
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Bio
Credentials
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Content Marketing
HubSpot AcademyJul, 2021- Nov, 2024 -
Contextual Marketing
HubSpot AcademyJul, 2021- Nov, 2024 -
Inbound Marketing
HubSpot AcademyJul, 2021- Nov, 2024 -
Objectives-Based Onboarding
HubSpot AcademyJun, 2021- Nov, 2024 -
Sales Hub Implementation
HubSpot AcademyJun, 2021- Nov, 2024 -
Client Management
HubSpot AcademyMay, 2021- Nov, 2024 -
Delivering Client Success
HubSpot AcademyMay, 2021- Nov, 2024 -
HubSpot Solutions Partner
HubSpot AcademyMay, 2021- Nov, 2024 -
Marketing Hub Implementation
HubSpot AcademyMay, 2021- Nov, 2024 -
Leadership Compass Program
E-Cue Pty LtdMar, 2021- Nov, 2024 -
Social Media Marketing Foundations
LinkedInSep, 2019- Nov, 2024 -
SEO Foundations
LinkedInDec, 2018- Nov, 2024 -
Advertising on Facebook: Advanced
LinkedInNov, 2018- Nov, 2024 -
Google Ads (AdWords) Essential Training
LinkedInNov, 2018- Nov, 2024 -
Google Tag Manager
LinkedInNov, 2018- Nov, 2024 -
Google Analytics Essential Training
LinkedInOct, 2018- Nov, 2024 -
Photoshop CC 2018 One-on-One: Advanced
LinkedInOct, 2018- Nov, 2024 -
CSS Essential Training 1
LinkedInSep, 2018- Nov, 2024 -
CSS Essential Training 2
LinkedInSep, 2018- Nov, 2024 -
CSS Essential Training 3
LinkedInSep, 2018- Nov, 2024 -
HTML Essential Training
LinkedInSep, 2018- Nov, 2024
Experience
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Colony Group
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Australia
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Advertising Services
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1 - 100 Employee
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Digital and Media Manager
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May 2023 - Present
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Neighbourhood
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Australia
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Specialist
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May 2021 - May 2023
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Digital Dealer - Automotive Internet Solutions
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Australia
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Technology, Information and Internet
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1 - 100 Employee
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Senior Digital Marketing Coordinator
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Jul 2020 - May 2021
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Digital Marketing Coordinator
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Aug 2018 - Jul 2020
Skills in this role:• Provide digital services and account management of clients across website and digital marketing solutions• Implement digital marketing campaigns • Social Media Management (Facebook, Instagram)• Email Direct Marketing (eDM) • Graphic Design (Photoshop, Canva)• Content creation/editing for web and digital marketing (SEO)• Work closely with internal teams, agencies and OEM head offices to communicate client requirements and expectations.• Utilise Google Analytics, Google Tag Manager and Webmaster Tools to improve website effectiveness• Be involved in various stages of website production (HTML)• Train the team and clients (online webinars and on location)• Project Management and Data Aggregation Show less
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Subway
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Restaurants
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700 & Above Employee
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Store Manager
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Nov 2011 - Oct 2018
- Responsible for the management and success of a Subway restaurant - Staff training, payroll, business banking, stock-take, weekly interim sales report, bank reconciliations and store marketing - Attend regular leadership and training seminars to enhance my position as a Subway Manager - Training of new Subway franchisees - Responsible for the management and success of a Subway restaurant - Staff training, payroll, business banking, stock-take, weekly interim sales report, bank reconciliations and store marketing - Attend regular leadership and training seminars to enhance my position as a Subway Manager - Training of new Subway franchisees
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Marketing Officer
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Mar 2018 - Aug 2018
Planned and directed the creation of material that will maintain or enhance the public image of Minimbah State School. This involved: - Monitor, respond to and report on social media activities. - Manage, create and distribute engaging content across social media platforms. - Coordinate and manage content creation for media relations (PR) and the school website (SEO and SEM). - Report on news and events happening around in the school community. Planned and directed the creation of material that will maintain or enhance the public image of Minimbah State School. This involved: - Monitor, respond to and report on social media activities. - Manage, create and distribute engaging content across social media platforms. - Coordinate and manage content creation for media relations (PR) and the school website (SEO and SEM). - Report on news and events happening around in the school community.
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Subway® Australia
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Australia
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Food and Beverage Services
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100 - 200 Employee
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Marketing Intern
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Feb 2018 - Feb 2018
Trained within the Subway Australia marketing team and gained valuable skills including: - Developing clear brand positioning - Creating strong partnerships and working collaboratively with key agency partners including media, creative, digital, research, and PR - Content strategy management - Consumer research across all creative assets - Producing engaging, viral content to build social media reach, following, and engagement Trained within the Subway Australia marketing team and gained valuable skills including: - Developing clear brand positioning - Creating strong partnerships and working collaboratively with key agency partners including media, creative, digital, research, and PR - Content strategy management - Consumer research across all creative assets - Producing engaging, viral content to build social media reach, following, and engagement
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Seven Network
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Australia
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Broadcast Media Production and Distribution
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700 & Above Employee
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Journalist Intern
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Jul 2016 - Oct 2017
Reporting for the daily production of the television network with the following responsibilities: - Following editorial direction - Assisting with research and producing - Pitching stories - Sourcing talent - Conducting interviews - Script-writing and reader voice over's - Assisting other journalists with their stories and daily duties Reporting for the daily production of the television network with the following responsibilities: - Following editorial direction - Assisting with research and producing - Pitching stories - Sourcing talent - Conducting interviews - Script-writing and reader voice over's - Assisting other journalists with their stories and daily duties
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Journalist Intern
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Jan 2017 - May 2017
Reporting for the weekly publication of Quest community newspapers with the following responsibilities: - Following editorial direction - Assisting with research and producing Pitching stories - Sourcing talent - Conducting interviews - Script-writing and reader voice over's - Helping other journalists out with their stories and daily duties Reporting for the weekly publication of Quest community newspapers with the following responsibilities: - Following editorial direction - Assisting with research and producing Pitching stories - Sourcing talent - Conducting interviews - Script-writing and reader voice over's - Helping other journalists out with their stories and daily duties
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4ZZZ Radio
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Australia
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Radio Presenter
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Jan 2015 - Mar 2015
Newsreader for 4ZZZ once a week. Responsible for: - Organising scripts to be written, update and present live between the hours 8am – 11am - Conducting background research and announcing news headlines to our audience - Sub-editing the final news headlines before uploading them onto 4ZZZ's online website Newsreader for 4ZZZ once a week. Responsible for: - Organising scripts to be written, update and present live between the hours 8am – 11am - Conducting background research and announcing news headlines to our audience - Sub-editing the final news headlines before uploading them onto 4ZZZ's online website
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QUT (Queensland University of Technology)
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Australia
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Higher Education
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700 & Above Employee
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TV Reporter, Radio Reporter & Assistant Producer
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Sep 2013 - Nov 2014
Reporting for the daily production of QUT News in TV and radio with the following responsibilities: - Media coverage for the G20 in Brisbane - Reading live on air - Voicing, interviewing, editing and producing stories by deadline - Pitching stories and sourcing talent - Working in a fast pace environment - Community engagement - Social media postings Reporting for the daily production of QUT News in TV and radio with the following responsibilities: - Media coverage for the G20 in Brisbane - Reading live on air - Voicing, interviewing, editing and producing stories by deadline - Pitching stories and sourcing talent - Working in a fast pace environment - Community engagement - Social media postings
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Education
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RMIT University
Master of Marketing -
Queensland University of Technology
Bachelor’s Degree, Journalism -
St Columbans College