Hester Lo
Senior E-commerce Officer at Hong Kong Technology Venture Career- Claim this Profile
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Korean Limited working proficiency
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Cantonese Native or bilingual proficiency
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English Professional working proficiency
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Mandarin Professional working proficiency
Topline Score
Bio
Credentials
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Google Analytics
GoogleJul, 2019- Nov, 2024
Experience
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Hong Kong Technology Venture Career
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Hong Kong
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Retail
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100 - 200 Employee
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Senior E-commerce Officer
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Oct 2022 - Present
- In charge of SEO project, including developing optimization strategies to enhance the search engine result ranking of hktvmall.com, researching hot keywords to use for content planning, collaborating with writers for SEO friendly article creation etc.- In charge of all Membership program, i.e VIP, Gold VIP & Senior Club members, including keep identifying the improvement area of customer journey, organising regular campaign such as Gold VIP Day / VIP Day / Senior Day etc.- Key player of product tagging project, in charge of working flow planning and work with different departments, to create, adjust and implement attributes into HKTVmall products- Project owner of HKTV Lite App, in charge of promotion campaign, loyalty program and content marketing of senior customers- Analyse customer data, consumer behaviours, market trend and prepare ad hoc CRM program for specific customer groups Show less
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E-commerce Officer
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Sep 2021 - Sep 2022
- In charge of SEO project to drive organic traffic and search results- Key player of personalization project i.e. Product Tagging & Product Recommendation to enrich the customer experience of our users- Project owner of HKTV Lite App, in charge of promotion campaign, loyalty program and content marketing of senior customers- Support CRM programs through different marketing channels, including in app display, eDMs, social media, and push notification
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Graduate Trainee (O2O)
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Aug 2020 - Aug 2021
- Rotate in O2O Marketing Team, Leasing Team, Merchant Relationship Department, Customer Service Team and several O2O stores to gain deep understanding of how the business runs as a whole- Work with 10+ merchants for negotiation of partnership terms, promotion offers, operation support for both online and offline platform, and drive traffic from online to offline- Project owner of new shop opening in Tuen Mun, including layout planning, product assortment, schedule planning, people management and logistic arrangement- Act as shop leader and successfully help to achieve 100k sales for Yuen Long store through shop layout renewal, product assortment and people management in 1 month's time Show less
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SEPHORA
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France
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Retail
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700 & Above Employee
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Marketing Intern
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Oct 2019 - Dec 2019
- Support development and execution of strategic branding and tactical campaigns- Work with production houses and agencies in conceptualization and production of marketing campaigns in various media channels- Support local team in key events and initiatives to drive media and consumer engagements such as Press Days and Brand Activations/Events- Work closely with other teams such as Merchandising team for store events’ planning and execution for various beauty brands- Support CRM initiatives to drive membership recruitment and customer acquisitions through in-store activities, Mobile App activations and e-commerce site Show less
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Human Resources Intern
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Jul 2019 - Sep 2019
- Support both office and retail recruitment, recruited 30 staff in total, responsible for CV screening, interviews, offer proposal, contract preparation and coordination- Support retail operations when needed, assist Store Manager who manages 30+ front line staff- Plan, create and design internal grooming guideline handbook- Key player of internal Beauty Fashion Show which included 40+ people, responsible for event planning, preparation, coordination, administration & logistic support- Assist all ad-hoc and administrative tasks/paper work Show less
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Lancôme Retail & Education Intern
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Jul 2018 - Jun 2019
- Project owner of 2018 Lancôme APAC Retail & Education Seminar, key player of Annual Dinner & Team Building which include 250+ people - Key player of internal E-Learning system that is used by 250+ staff (MyLancôme), in charge of schedule planning, content creation, logistics arrangement and external presentation - Work with different parties worldwide to do data analysis, consolidation and prepare presentation to headquarter - In charge of training modules preparation and work closely with Marketing and Digital Team - Assist in all ad-hoc and administrative tasks/paper work Show less
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Education
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2015 - 2020
The University of Hong Kong
Bachelor's degree -
2017 - 2017
Yonsei University
Exchange Study, Korean Studies -
2009 - 2015
Sacred Heart Canossian College
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