Experience

ROOTS.

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Sep 2022 - Present



CANY

• United States
• Architecture and Planning
• 1 - 100 Employee

• Marketing Communications Manager

  • Mar 2019 - Aug 2022



International Fresh Produce Association Australia & New Zealand

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Communications & Engagament Manager

  • Oct 2017 - Apr 2019

  • Restructured communications channels to align with the enterprise strategic plan, including the implementation of a new website • Implemented Salesforce CRM to create transparency across buyer's journey and campaign ROI • Developed a brand identity through a refreshed style guide and targetted content messaging. • Spearheaded the PMA A-NZ Student Membership program, creating an avenue for top graduates to engage with the industry. • Coordinated 3000+ person events including tradeshows, networking sessions, and collaborative workshops with world-renowned academics and influential key-note speakers. • Managed the development of the HARPS Program by working with tech companies and the 5 major retailers (Coles, Woolworths, ALDI, Costco, and Metcash) to create custom digital solutions.



Australian Fodder Industry Association

• Docklands, Melbourne VIC

• Industry Development Officer

  • Nov 2015 - Oct 2017

  • Forged meaningful relationships with key global agricultural stakeholders • Established and project managed a series of industry programs and events that increased awareness, improved member satisfaction and retention • Redesigned the industry magazine ‘Focus on Fodder’, lifting reader satisfaction while cutting costs • Coordinated the annual National Fodder Conference, including the facilitation of sessions with world-renowned international speakers, influencers and academics • Compiled a weekly report of industry trends and pricing, sited in a national industry study by Dairy Australia and the ABC (Australian Broadcasting Corporation)



Melbourne Rebels

• Australia
• Spectator Sports
• 1 - 100 Employee

• Junior Marketing Coordinator

  • Sep 2014 - Nov 2015

  • Developed innovative digital marketing campaigns to drive participation and awareness of rugby union in Melbourne, Australia • Coordinated social media platforms • Published digital content across all Rebels' platforms. Content included weekly match reports, news articles, blog posts and interviews with sports personalities and experts • Developed innovative digital marketing campaigns to drive participation and awareness of rugby union in Melbourne, Australia • Coordinated social media platforms • Published digital content across all Rebels' platforms. Content included weekly match reports, news articles, blog posts and interviews with sports personalities and experts



Pueblo Inglés

• Spain
• Education Administration Programs
• 1 - 100 Employee

• Language Assistant

  • Jul 2012 - Jul 2012



Aliore

• Montpellier Area, France

• Language Assistant

  • May 2012 - Jul 2012