Experience

Grandin Road

• United States
• Retail
• 1 - 100 Employee

• Copywriter

  • Jan 2023 - Present

  - Primary copywriter for site and outlet emails, home page, and landing pages - Develop MMS and SMS text messages to relay promos succinctly and within character count - Create product copy for upcoming seasonal releases and lookbooks - Generate copy for social selling videos, e-spots, and other social avenues - Maintain brand copy standards and guidelines to support site and company voice and tone - Primary copywriter for site and outlet emails, home page, and landing pages - Develop MMS and SMS text messages to relay promos succinctly and within character count - Create product copy for upcoming seasonal releases and lookbooks - Generate copy for social selling videos, e-spots, and other social avenues - Maintain brand copy standards and guidelines to support site and company voice and tone



Elizabeth Lowry Editorial

• Cincinnati Area, KY

• Freelance Copywriter/Editor/Photographer

  • Oct 2017 - Present

  - Go-to, dependable, and superior copywriting, editing, content strategy, and other editorial services for agencies including Ample, St. Gregory Group, Oodle, Madly Creative, RDG, and Freshwater Creative - Word-of-mouth recommendations and proven results alongside a unique, honest approach to client relationships led to rapid growth of my services, including scaling up to a full-time client load - Adept food researcher and SEO-optimized content writer for popular food blogs including Creme de la Crumb and Slender Kitchen, as well as the Wings and Rings restaurant group - Covered various restaurants, entertainment venues, and other Cincinnati-area events as a photographer and writer for Cincinnati Refined - Notable social media work includes creation of Facebook, Twitter, and Instagram posts for Casper & Casper Law firm, Check 'n Go, and Do Good Chicken - Research and write compelling stories and feature articles for Loveland Lifestyle and Signs of the Times magazines - Chosen to photograph cover art and other editorial images for Loveland Lifestyle Show less



Ample

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Copywriter

  • Oct 2021 - Oct 2022

  - Chief copywriter for B2C and B2B clients, creating SEO-optimized copy for blogs, websites, social, paid, emails, and more - Skillful at writing and structuring UX web copy to move digital users intuitively through a site - Active, valuable participant in strategic planning and conceptual brainstorming with all members of creative team for clients and new business - Created project plans, shot lists, and storyboards for client shoots - Worked as secondary photographer for food brands, creating images and GIFs for client websites and social - Acute attention to maintaining brand image standards and guidelines that supported strategy and positioning of clients - Passionate, authoritative participant during client presentations and meetings - Lead initiatives for for multiple social accounts for various B2C and B2B clients across Facebook and Instagram to produce original and compelling content, edited and approved final posts, and identified and executed strategies to improve engagement including blogs, digital ads, other social channels, and more - Original script writing for TV, video, and radio advertisements - Researched, collaborated, and edited paid social ads with design team from conception to client approval - Consistently pitched new, exciting ideas and engineered their creation with digital know-how and an innate understanding of stories that will be successful for an online audience Show less



SparkAmerica

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Senior Copywriter

  • Aug 2015 - Dec 2018

  Copywriter, editor, and social media manager for one of the leading publishers of health, fitness, and nutrition that "sparks" people to live healthier, happier lives and helps them reach their goals. Key point of contact for sales, marketing, and technology teams in the creation of innovative branded content for clients, with a focus on ideation, copywriting, blogging, editing, social media integration, and challenge creation. - Maintain social media development and growth for Facebook, Instagram, and Pinterest. Instagram following has grown 300% since taking over the platform. - With digital know-how and an innate understanding of the stories that will be successful for an online audience, consistently pitch new, exciting ideas and execute their creation. Responsible for copywriting more than 175 pieces of content to date. - Translate editorial messaging and direction from creative briefs into engaging concepts for sales RFPs. - Develop compelling and aesthetically pleasing sales materials, presentations, and partnership rationale. Clients include Jenny Craig, So Delicious, Shire, bmiSMART, and PAM. - Serve as point person for the ideation and creation of high-quality branded and sponsored content, working with multiple teams to ensure tone and style are accurate for campaign success. - Maintain high standards of copywriting, copyediting, and proofreading. - Coordinate and manage company affiliate programs, including content creation. - Conceptualize multimedia native advertising campaigns that translate our clients' objectives into compelling content. - Create images, infographics, and photos to accompany content as needed. Show less



Cengage Group

• United States
• E-Learning Providers
• 700 & Above Employee

• Senior Content Developer

  • Feb 2013 - May 2015

  Evaluated manuscripts and digital assets for quality and relevance to products. Communicated the requirements of projects, instructed suppliers on handling non-routine aspects of projects, and devised strategies to maintain schedules and managed project workflow from development to production. Managed outside development and production services and created budgets to ensure that schedule, procedure, and cost requirements were met. Participated in planning innovative publishing paths to facilitate fast cycle time and cost effectiveness. • Managed and disseminated team training information regarding internal policies and procedures, which led to my promotion. • Managed economics AAA titles with an average $90k budget, regularly came in at 15% under budget on titles. Economics franchise grossed $49 million overall.• Developed first digital-only economics product with projected $8 million in revenue; on schedule and within budget. Managed all-new workflow processes and developed innovative approach to presenting materials in a learning path. Integrated all-new digital elements including graph builder videos and adaptive test prep applications. • Oversaw development of major marketing title into its 17th edition; on schedule and within budget. Helped conceive and implement new print and digital elements. Acknowledged by author and entire team for improved market visibility due to integration of digital videos and animated exhibits. Show less

• Developmental Editor

  • Sep 2005 - Feb 2013

  Developed and delivered 40+ titles for multiple disciplines. Successfully managed the development and launch of digital products including videos and online homework, which represented multiple business units.• Developed and oversaw first imprint of 4LTR business statistics title on time and within budget. 4LTR Press uses a comprehensive, interactive, research-based approach to learning that averages half the price of traditional textbooks saving students more than $120 million.• Achieved success by implementing new approach to study guides; a removable Review Card for quick reference. • 82% of students found the new Chapter Review cards useful when studying for tests. Show less

• Assistant Editor

  • Oct 2004 - Sep 2005

  Managed all editorial responsibilities for 20+ titles in the Texere imprint, a series of professional books.▪ Created all-new editorial calendars, schedules, and budgets improving process flow and communication touch points resulting in all titles reaching production on schedule and within budget.

• Production Editor

  • Apr 2003 - Oct 2004

  Managed the production of 12–20 titles per year. Acted as the production specialist from product signing through publication. Worked in partnership with editorial, manufacturing, and marketing to meet company quality, cost, and schedule goals. Hired and managed freelancers. Edited proofs from production house in all phases.• Brought in more than ten titles on time and within budget through the production cycle.



Hobsons

• United States
• Education Administration Programs
• 1 - 100 Employee

• Managing Editor

  • Dec 2000 - Apr 2003

  Wrote and edited hundreds of media presentations as well as more than ten press releases and marketing pieces per year. Developed, managed, wrote, and edited two online newsletters. Primary editor for dozens of staff and freelance articles. Hired, managed, and trained two interns per year. • Developed, wrote, and edited and new material for three major websites. • Developed, wrote, and edited the first editions of four books for college-bound, high school students • Maintained and standardized company style guide, which increased efficiencies throughout all products. • Recognized with Product of the year awards for: Guide to Historically Black Colleges and Universities, 2002; The Hobsons Guide for CollegeBound Hispanic Students, 2002; CollegeView.com, 2001; The Hobsons Guide to Historically Black Colleges and Universities, 2000 • Promoted to Managing Editor in December of 2002 for award-winning contributions. Show less



ST Media Group

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Assistant Editor

  • Jun 1999 - Jun 2000

  Wrote features and columns for the leading trade journal in the sign industry. • Researched/interviewed top graphic designers for sign design features. • Edited staff and freelance articles. • Promoted from Editorial Assistant in January of 2000 Wrote features and columns for the leading trade journal in the sign industry. • Researched/interviewed top graphic designers for sign design features. • Edited staff and freelance articles. • Promoted from Editorial Assistant in January of 2000