Anna Wakefield
Co-Founder and CCO at Wavepaths- Claim this Profile
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Bio
Joseph Taylor
I worked with and for Anna during her time as Director of Product and Marketing at Lightful. Throughout our time working together I was particularly impressed with her drive, leadership and ability to bring people from different disciplines together, all under challenging circumstances and insufficient resource. Even more than her business and marketing knowledge, it is clear that Anna genuinely cares about her work and the causes in which she's involved, and this makes her a pleasure and inspiration to work with.
Matthew D.
Anna is a strategic thinker who can analyse complex businesses and discover unique insights and solutions for brand and communications planning. She is adept at solving business problems, is resourceful, and capable of handling challenging deadlines. The quality of her work was always outstanding and she brought value through new modelling and research techniques to our consultative offering.
Joseph Taylor
I worked with and for Anna during her time as Director of Product and Marketing at Lightful. Throughout our time working together I was particularly impressed with her drive, leadership and ability to bring people from different disciplines together, all under challenging circumstances and insufficient resource. Even more than her business and marketing knowledge, it is clear that Anna genuinely cares about her work and the causes in which she's involved, and this makes her a pleasure and inspiration to work with.
Matthew D.
Anna is a strategic thinker who can analyse complex businesses and discover unique insights and solutions for brand and communications planning. She is adept at solving business problems, is resourceful, and capable of handling challenging deadlines. The quality of her work was always outstanding and she brought value through new modelling and research techniques to our consultative offering.
Joseph Taylor
I worked with and for Anna during her time as Director of Product and Marketing at Lightful. Throughout our time working together I was particularly impressed with her drive, leadership and ability to bring people from different disciplines together, all under challenging circumstances and insufficient resource. Even more than her business and marketing knowledge, it is clear that Anna genuinely cares about her work and the causes in which she's involved, and this makes her a pleasure and inspiration to work with.
Matthew D.
Anna is a strategic thinker who can analyse complex businesses and discover unique insights and solutions for brand and communications planning. She is adept at solving business problems, is resourceful, and capable of handling challenging deadlines. The quality of her work was always outstanding and she brought value through new modelling and research techniques to our consultative offering.
Joseph Taylor
I worked with and for Anna during her time as Director of Product and Marketing at Lightful. Throughout our time working together I was particularly impressed with her drive, leadership and ability to bring people from different disciplines together, all under challenging circumstances and insufficient resource. Even more than her business and marketing knowledge, it is clear that Anna genuinely cares about her work and the causes in which she's involved, and this makes her a pleasure and inspiration to work with.
Matthew D.
Anna is a strategic thinker who can analyse complex businesses and discover unique insights and solutions for brand and communications planning. She is adept at solving business problems, is resourceful, and capable of handling challenging deadlines. The quality of her work was always outstanding and she brought value through new modelling and research techniques to our consultative offering.
Credentials
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Omnicom Emerging Star 2015
Omnicom
Experience
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Wavepaths
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Co-Founder and CCO
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Dec 2018 - Present
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Drug Science
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United Kingdom
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Research
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1 - 100 Employee
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Independent Advisor
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May 2020 - May 2021
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The RSA (The royal society for arts, manufactures and commerce)
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United Kingdom
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Non-profit Organizations
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300 - 400 Employee
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Fellow
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Jun 2015 - Apr 2020
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Drug Science
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United Kingdom
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Research
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1 - 100 Employee
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CMO
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Sep 2018 - Nov 2019
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Lightful
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United Kingdom
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Non-profit Organization Management
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1 - 100 Employee
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Director of Product and Marketing
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Jan 2017 - Feb 2018
Designed and delivered product and growth strategies, aligning multidisciplinary teams towards a shared vision and common goals. Defined and nurtured organisational values and culture in partnership with the CEO.
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Client Strategy
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Sep 2015 - Jan 2017
Developed growth strategies for nonprofit and social enterprise clients, reliably reducing donor acquisition costs and building sustainable recurring revenue streams. Productised repeatable methodologies into B2B SaaS roadmap. £2m Series A raised to deliver against product strategy.
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Founding Team
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Jan 2015 - Sep 2015
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Epic CIC
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United Kingdom
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Civic and Social Organizations
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1 - 100 Employee
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Non Executive Director
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Dec 2014 - Dec 2017
Helped steward the largest public youth service provider in West London through a transition to independent social enterprise and employee owned co-operative - commercial strategy, digital transformation, impact measurement and culture. Helped steward the largest public youth service provider in West London through a transition to independent social enterprise and employee owned co-operative - commercial strategy, digital transformation, impact measurement and culture.
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Doremus+Co
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United States
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Advertising Services
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1 - 100 Employee
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Planner
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Dec 2013 - Jan 2015
Innovation team designing proprietary social network analysis software - delivering commercial, brand and communications strategies for blue-chips. Chosen to represent the agency as an Omnicom ‘Emerging Star’ 2015. Innovation team designing proprietary social network analysis software - delivering commercial, brand and communications strategies for blue-chips. Chosen to represent the agency as an Omnicom ‘Emerging Star’ 2015.
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The Challenge
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United Kingdom
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Civic and Social Organizations
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100 - 200 Employee
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The Challenge Network
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Jan 2013 - Dec 2013
The UK's leading charity for building a more integrated society. The UK's leading charity for building a more integrated society.
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Balloon Ventures
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United Kingdom
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International Trade and Development
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1 - 100 Employee
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Fellow
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Sep 2012 - Dec 2012
We grow high potential small businesses in Kenya and Uganda - creating safe, secure and fairly paid work where it’s needed most. We grow high potential small businesses in Kenya and Uganda - creating safe, secure and fairly paid work where it’s needed most.
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Education
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2007 - 2012
University of Oxford
MA Classics, Literae Humaniores
