Tina Smith

Account Manager at Demand Machine
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta Metropolitan Area, US
Languages
  • English Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Account Manager
      • Jan 2020 - Present

    • Online Audio and Video Media
    • 700 & Above Employee
    • Independent Photography Professional
      • Jan 2018 - Feb 2020

      • Developed content marketing strategies and calendars and implemented social management tools, improving efficiency and visibility, resulting in 10+ additional booked photography sessions and 0% cancelation rate• Collaborated with various companies to create video and photography content for social media channels using Adobe Lightroom, Photoshop, and Premiere • Lead photographer in the Atlanta area, covering weddings, events, and producing photography content for local bloggers • Developed content marketing strategies and calendars and implemented social management tools, improving efficiency and visibility, resulting in 10+ additional booked photography sessions and 0% cancelation rate• Collaborated with various companies to create video and photography content for social media channels using Adobe Lightroom, Photoshop, and Premiere • Lead photographer in the Atlanta area, covering weddings, events, and producing photography content for local bloggers

    • International Trade and Development
    • 1 - 100 Employee
    • Social Media Manager
      • Oct 2018 - Aug 2019

      • Manage all social media channels and plan creative marketing strategies to increase visibility.• Responsible for creating, planning and publishing responses to comments on social media content across all relevant social media platforms. • Coordinate with marketing team to brainstorm strategies and finalize marketing plans. • Monitoring social channels closely for any trends or real-time opportunities that can beleveraged. • Manage all social media channels and plan creative marketing strategies to increase visibility.• Responsible for creating, planning and publishing responses to comments on social media content across all relevant social media platforms. • Coordinate with marketing team to brainstorm strategies and finalize marketing plans. • Monitoring social channels closely for any trends or real-time opportunities that can beleveraged.

    • United States
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Account Coordinator
      • Feb 2017 - Jan 2018

      • Managed media outreach and secured placement opportunities through research (Cision) and targeting on behalf of luxury jewelry clients.• Assisted in all day-to-day tasks on client accounts, reporting on all ongoing client activity and successes (monitoring, tracking and reporting for earned media placements).• Responsible for updating the Luxury Brand Group blog, writing content pieces as needed and creating graphics to showcase editorial and red carpet placements.• Product photography for client Coast Diamond Jewelry social media campaigns• Supported creative needs of marketing, sales, product management and other teams• Produced monthly status reports for local and international clients to show actual vs. planned efforts• Built strong partnerships with New York and Los Angeles based stylists, bloggers, and community partners that were essential in maintaining our dominant position in the luxury brand market

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Social Media Strategist
      • Oct 2015 - Jan 2017

      • Collaborated with marketing and digital strategy teams, planning weekly content schedules to maximize engagement and audience exposure• Implemented YouTube video 'Culture' series which resulted in engagement increase• Regularly produced marketing content including social media posts, customer success stories, and marketing videos for all relevant channels• Tracked and analyzed the effectiveness of engagement efforts towards acquisition and conversion on weekly, monthly, and quarterly basis• Provided campaign analysis to Marketing Manager and made recommendations for future plans based on results

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Co-op
      • Jul 2015 - Dec 2015

      • Used Adobe Creative Suite to assist with photography and videography content creation• Transcribed, logged, and organized video content for international marketing use for South American partners• Administrative duties included ordering and restocking office supplies, making copies, and greeted guests• Responsible for set up and breakdown of studio space • Used Adobe Creative Suite to assist with photography and videography content creation• Transcribed, logged, and organized video content for international marketing use for South American partners• Administrative duties included ordering and restocking office supplies, making copies, and greeted guests• Responsible for set up and breakdown of studio space

Education

  • Kennesaw State University
    Bachelor of Science - BS, Communication and Media Studies
    2012 - 2016
  • Arizona State University
    Mass Communication/Media Studies
    2011 - 2012

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