Experience

Creative Chaos

• United States
• Software Development
• 100 - 200 Employee

• Associate Manager Marketing

  • Mar 2023 - Present

• Marketing Lead

  • Jul 2022 - Mar 2023

  - Developing, implementing, and executing strategic marketing plans to position Creative Chaos as the leading innovation delivery agency in the marketplace.- Brainstorming and presenting new ideas, budgets and final deliverables to senior leadership.- Producing valuable and engaging content for the company’s internal and external communication channels.- Collaborating with the design team to develop creative briefs and give creative direction for targeted campaigns.- Testing the efficiency of messages and channels through evaluating the campaigns' results and monitoring the brand’s overall presence on social media and other digital platforms to increase engagement. Show less

• Marketing and Communication Associate

  • Nov 2020 - Jun 2022

  - Built and maintained a consistent and cohesive social media presence, increasing the brand’s following by 100%.- Planned and executed targeted campaigns for the United States and Pakistan market to elevate brand presence.- Authored and edited communication content for various channels, including newsletters, social media posts, internal announcements, company playbook, and website content (blogs, case studies, client testimonials).- Managed the design of all assets used for internal and external marketing and communications.- Led all in-person and remote employee engagement activities to enhance the unique culture of Creative Chaos.- Assisted the Research and Strategy team with all User Experience (UX) engagements for clients. Show less



Artistic Milliners

• Pakistan
• Textile Manufacturing
• 700 & Above Employee

• Corporate Social Responsibility and Communications Executive

  • Feb 2020 - Nov 2020

  - Managed the COVID-19 communications strategy for the business. - Assisted in designing, managing, and reporting social responsibility policies for all factory workers. - Drafted all content for social media, company website, client presentations, newsletters, and targeted campaigns. - Built relationships and solidified partnerships with international partner organizations – (IFC - World Bank, FairTradeUSA, BestSeller, and Business for Social Responsibility among others). - Implemented and coordinated multiple activities and initiatives designed to have a positive impact on the environment, the local communities, and the business – creating corporate shared value. Show less



The Pakistan Business Council

• Pakistan
• Research
• 1 - 100 Employee

• Policy and Development Trainee

  • Mar 2019 - Dec 2019

  Development Trainee - Worked at the Centre of Excellence in Responsible Business (CERB), an outreach initiative of the Pakistan Business Council which uses Sustainable Development Goals (SDGs) as a framework to meet its strategic goals and inculcate sustainable business practices in the PBC member companies and Pakistani businesses. Part of team that conducted the following workshops: - Ethics and Governance Workshop in collaboration with The Association of Certified Chartered Accountants (ACCA) - Workshop focused on making strategic choices to pursue ethical practices for sustainability and value creation, and in the process, having identified a need to strengthen their organization’s ethical culture. - Workshop on SDG 4: Quality Education - Spreading Learning Through Vocational Training and Capacity Development of Suppliers with Engro Foundation - Mapping knowledge and learning gaps along the supply chains and developing strategies to build capacity of suppliers for business productivity and efficiency. - Workshop on SDG 6: Accounting for water - the Coca-Cola Way - Strengthen the understanding of risks and management of water resource through a holistic lens through developing strategies that address the shared water challenges faced along a supply chain, in agricultural and other manufacturing operations. My work at CERB has helped me gain knowledge and experience in using SDGs as a guide on ethical practices and environmental stewardship to engage businesses towards sustainable long-term value creation. Policy Trainee - Member of a team of researchers whose primary role was to prepare analytical reports on Pakistan’s fair trade agreements. Worked on a FTA report between Pakistan and Canada. Show less



HBL - Habib Bank Limited

• Pakistan
• Banking
• 700 & Above Employee

• HR Intern

  • Jul 2017 - Aug 2017

  Worked on different HR processes; - Management of learning plans and training for the incoming Management Trainees. - Compilation and codification of job descriptions of the entire staff of HBL. - Assistance with the launch of the Oracle System. Worked on different HR processes; - Management of learning plans and training for the incoming Management Trainees. - Compilation and codification of job descriptions of the entire staff of HBL. - Assistance with the launch of the Oracle System.